Introduction to Monthly Campaign Highlights
At the University of Sunderland, we recognise that meaningful engagement with sustainability begins with our people. Throughout the 2024–2025 academic year, our monthly campaigns have been designed to inspire, inform, and involve both staff and students in practical, impactful sustainability actions. These campaigns are not isolated efforts; they are part of a broader strategy to embed sustainable thinking and behaviour into everyday university life.
By aligning our activities with national and global awareness events and by working closely with local partners and student groups, we’ve created opportunities for our community to take ownership of sustainability. From biodiversity and wellbeing to waste reduction and sustainable travel, each campaign has contributed to a culture of environmental responsibility and social awareness.
This section outlines the key themes and activities delivered month-by-month, showcasing how the university community has actively participated in shaping a more sustainable future, on campus and beyond.
September-October 2024
- Freshers Welcome: Student induction, Freshers Fayre, Eco Fest, Dr Bike, and BetterPoints promotions
- Travelwise Week: EV car displays, and online seminars and pop ups to promote cycle to work scheme
- Volunteering: Litter picks in the local area with staff and students
November-December 2024
- Buy Nothing New Month and Sustainable Christmas
- Events included: jumper collections/sales, community garden sessions, and spring bulb planting
- Road Safety Week and Switch Off for Christmas campaigns
January-February 2025
- Veganuary, Energy Savings Week, and Student Volunteering Week
- Events: House plant sale, nest box building, community garden clear up and Brew Monday
March-April 2025
- Launch of food waste recycling Scheme and Stress Awareness Month.
- Events: Plant a Flower Day, Waste Pop-Up, Recycling Centre Visit, and Easter-themed activities.
May-June 2025
- Sustainability Week (May 6–9): Seminars, fairs, hackathon, and bee talks
- National Walking Month, Bike Week, and 30 Days Wild.
- Events: Bio Blitz, Travel Survey, biodiversity photo competition, and beach clean
July-August 2025
- Plastic Free July and National Allotment Week
- Events: Wellbeing Wednesday, and community garden 10th anniversary celebration
Communications and engagement
- Weekly Newsletters: Weekly Sustainability News email updates from September 2024 onwards, covering events, campaigns, and sustainability tips
- Social Media & SharePoint: Events promoted via the University of Sunderland Facebook, Instagram, LinkedIn, website and internal SharePoint pages as well as Laura Kerry’s personal Linkedin Page
- Eventbrite: Used for event registrations, especially for garden sessions, litter picks, and Sustainability Week activities
Key themes and impact
- Community Engagement: Strong focus on volunteering, gardening, and local partnerships (e.g., Durham Wildlife Trust, SUEZ, Groundwork, A Space 2 Grow and Back on the Map)
- Sustainable Travel: BetterPoints, Dr Bike, cycle facilities, EV awareness, and travel surveys
- Waste Reduction: Recycling campaigns, clothing swaps, and waste education
- Biodiversity & Wellbeing: Bio blitz, pollinator workshops, community garden, and mental health-linked nature activities
Over 500 people have attended on campus events over the year