The 54th annual Hope Winch lecture.
Since graduating from Sunderland in 1989, Jonathan Underhill worked in various clinical settings before joining the National Prescribing Centre in 1998. Now as a Clinical Adviser at NICE he spends his time helping create evidence-based guidance and then supporting its implementation. Or rather, trying to understand why people often struggle to implement it!
At this Hope Winch lecture, Jonathan will explore how humans make decisions and how understanding the science behind this can help pharmacists become wise clinicians. He will use the Reithian principles of information, education and entertainment to illustrate how pharmacists need to make sure we have the skills to have meaningful conversations with people to help them with their choices on which medicines they use.
The Hope Winch Society was established to develop stronger links between the School of Pharmacy and its alumni. Named after the first full-time lecturer in Pharmacy at Sunderland, the Hope Winch Memorial Lecture is now in its 54th year.
All our staff, students, alumni and members of the public are invited to attend this free event.
Registration closes on Monday 18 November. See 'How to book'.
FREE CAR PARKING AT CITY CAMPUS.
Registration, networking and buffet - 6.30pm Lecture starts - 7.30pm.