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Marketing Matters: Insight into Research in Marketing

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Research in Marketing

Welcome to the second event of the Marketing Matters series, led by the Marketing and Digital academic team in Sunderland Business School.

The second event of the Marketing Matters series, led by the Marketing and Digital academic team in Sunderland Business School.

This session showcases our research into key marketing priorities including Changes in Consumer Behaviour and the key skills and knowledge needed by successful marketers.  There will be an opportunity for you to ask questions and share ideas.

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Part of a series of events brought to you by the Chartered Institute of Marketing (CIM), North East Sales and Marketing Academy (NESMA) and the Sunderland Marketing Hub at Sunderland Business School.

Sunderland Marketing Hub will be launching in June 2021, ready for the new academic year 21/22, In advance of this a series of events is being organised to bring together marketing academics, students and practitioners, enabling discussions on marketing matters. So, whether it’s the challenge of the pandemic, buyer behaviour, moves to digital marketing or some other matter – we look forward to discussing it with you.

 

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