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Sunderland Marketing Hub - MasterClass Series

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Marketing MasterClass Series

Sunderland Marketing Hub is an academic facility that brings together students, businesses and marketing academics at the University to work on real-life marketing projects. Join us for the second annual series of Marketing MasterClasses running from November 2021 through to May 2022.

Wednesday 10 November, 1-2pm: Digital Marketing as a career

In this masterclass you can learn from someone who has worked as a freelance digital marketing consultant for many years how and why this may be a good career choice for you. Register here: https://www.eventbrite.co.uk/e/186005526537

Wednesday 8 December, 1-2pm: Selling on marketplaces Part 1 - Amazon

Find out the best way to sell on Amazon and some tips and tricks to ensure you optimise the opportunity for sales on the marketplace. Register here: https://www.eventbrite.co.uk/e/186459815327

Wednesday 9 February, 1-2pm: Selling on marketplaces Part 2 - eBay and other online marketplaces

Find out the best way to sell on eBay and some tips and tricks to ensure you optimise the opportunity for sales on the marketplace. There are many other marketplaces available and this masterclass will also take a look at these other options. Register here: https://www.eventbrite.co.uk/e/186475361827

Wednesday 9 March, 1-2pm: Marketing Masterclass: PPC/CPC advertising keywords and strategies

Learn the basics of PPC/CPC advertising with both Google Adwords and Amazon Sponsored Product ads. Learn some basic strategies and how to avoid overspending on poorly performing ads and keywords. Become a PPC master in no time! Register here: https://www.eventbrite.co.uk/e/186497688607

Wednesday 6 April, 1-2pm: Simple ways to increase sales for ecommerce businesses

In this masterclass you will be able to learn some simple tips and tricks to increase sales whether on your website or marketplace listings. Some of the tips and tricks can be performed in a few hours and increase sales by as much as 40%? Learn how to maximise your sales by optimising your site or listings in this masterclass. Register here: https://www.eventbrite.co.uk/e/186500627397

Wednesday 11 May, 1-2pm: Using Social Media for marketing & reputation management

In this masterclass we will look at some examples of social media PR failures and successes to be able to draw usable insight for many businesses. Register here: https://www.eventbrite.co.uk/e/186503847027

All events will take place on Microsoft Teams. Once you register you will be emailed a link to the the meeting nearer the time.


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