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The joy of secondary data – my answer to life, the universe and everything

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In this lecture, Professor McGregor will discuss the wealth of secondary data that is available for business research and how she has harnessed data from a range of sources to support her own scholarship and that of her students.

As part of our 2022 series of Visiting Professorial lectures, the Faculty of Business, Law and Tourism at the University of Sunderland is pleased to welcome Professor Heather McGregor to discuss ‘The joy of secondary data – my answer to life, the universe and everything’. In this lecture Professor McGregor will discuss the wealth of secondary data that is available for business research and how she has harnessed data from a range of sources to support her own scholarship and that of her students.

 

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