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The ten vital things content producers need to know about digital marketing

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Dr Alex Connock

Dr Alex Connock guides you through the fast-moving world of digital marketing and e-commerce.

Dr Alex Connock, visiting professor at Sunderland and Fellow in Marketing at Oxford University, gives a guide to why content promotion, understanding the audience, and analysis in the fast-moving world of digital marketing and e-commerce are now vital to the toolbox of anyone producing video or audio content - even if you think you are just a maker not a seller. 

 

 

From Netflix algorithms to the dark patterns of hard-sell digital marketing this is an unmissable session for media, business and technology students.