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Help to Grow

Invest time in your leadership, and unlock your business's potential. 

What is the Help to Grow: Management Course?

A 12-week programme for senior managers enabling you to lead and deliver change in your business. Teaching includes online and face-to-face sessions, mentoring, and peer networking.

With just one session a week, it is designed to fit around existing work and personal commitments. You will finish the course ready to lead the delivery of increased profitability, innovation, and growth.

If you need to identify more efficient ways of working, target new markets, or create a plan to take your business to the next level, then this is the course for you.

What is the cost of the course?

The Government funds 90% of the overall cost, meaning you pay just £750 per person. If you would like to discuss payment options, including the possibility of a fully funded place, please email us at helptogrow@sunderland.ac.uk

  • Connect with a network of peers at the local, regional, and national levels to exchange insights, experiences, and real-world solutions.
  • Craft focused marketing strategies by identifying and targeting the right customer segments with a clear positioning approach.
  • Enhance your leadership capabilities across key business functions like strategic planning, team engagement, finance, and marketing.
  • Collaborate with a dedicated mentor to create a tailored growth strategy that aligns with your business’s specific goals and journey.
  • Discover effective ways to bring your team along on your business journey while shaping a future-ready organisational structure.
  • Streamline your operations to boost productivity, cut costs, and free up valuable time.
  • Module 1 – Strategy and Innovation
  • Module 2 – Digital Transformation
  • Module 3 – Winning New Markets
  • Module 4 – Vision, Mission, and Values
  • Module 5 – Developing a Marketing Strategy
  • Module 6 – Building a Brand Case Study
  • Module 7 – Organisation Design
  • Module 8 – Employment, Engagement and Leading Change
  • Module 9 – High Performance Workplace Study
  • Module 10 – Effective Operations
  • Module 11 – Finance and Financial Management 
  • Module 12 – Implementing Growth Plans Case Study

To be eligible for this course:

  • You must work for a small or medium-sized enterprise based in the UK
  • Your business must employ between 5 and 249 employees
  • You must be a member of the senior leadership team and have direct reports

Eligibility criteria are listed on the Small Business Charter website.

Contact us

For further information from the University, please email us at helptogrow@sunderland.ac.uk or register directly on the Small Business Charter site.