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MA Public Relations

This course focuses on building practical and academic skills in public relations. You'll study a mix of journalism, social networking, and communication theory. As part of the course, you'll develop a major PR project, undertaking related research and contextual studies.

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Three students sitting around a table at a networking event. Other attendees are talking in the background
Course codeCID986
Duration1 year
Fee(s)View fees
LocationOn campus

Course summary

This course focuses on building practical and academic skills in public relations (PR). It'll prepare you to move into a job with a PR agency or in-house communications department.

You'll study a mix of journalism, social networking, and communication theory. This will give you a competitive edge in this fast-moving industry. As part of the course, you'll develop a major PR project, undertaking related research and contextual studies.

During the course we encourage you to gain industry experience to enhance your skills, build up a valuable network of contacts, and boost your employability. Recent graduates have set up their own agencies or found work in the PR departments of organisations such as:

  • The NHS
  • Local authorities
  • Leading sports clubs
  • Fashion brands
  • Business start-ups
  • Social enterprise organisations
  • Charities.

Accreditations and approvals

This course is accredited by the Chartered Institute of Public Relations.

What you'll study

Core modules

Optional modules (choose one)

Many of our courses include a range of modules you can choose from. Some of these options may only be available if you’ve already studied specific required modules. If you’re not sure what you need before picking a module, your course leader can help.

Postgraduate module credits should total 180. If optional modules are available alongside core modules on your course, you should choose an amount that totals 180 credits.

How you'll learn

Compared to an undergraduate course you'll find that this master's requires a higher level of independent working. The course aims to stretch your creativity and maximise your sense of personal fulfilment.

We use a wide variety of teaching and learning methods. These include lectures, seminars, critiques, workshops, and practical demonstrations. You'll also learn from a range of guest speakers from diverse academic and industry backgrounds.

Assessment methods include essays, projects, presentations, and a major project/dissertation. Your tutors will be on hand to give regular feedback and support.

Entry requirements

Apply now

UK students

  • Full-time September 2026

If you're applying for a postgraduate course, please contact admissions@sunderland.ac.uk.

Find out more about how to apply.

Disclaimer

We want to make sure you have clear and accurate information about our courses. Our website always shows the latest updates. If you’ve applied and been offered a place, we’ll contact you in writing if anything important changes.

View our programme specifications(opens in new tab) for further information about what the course covers, learning outcomes and the skills you'll gain when you graduate.