This MBA is taught in quality-assured partners around the world. An MBA is an internationally respected business qualification and in one year, you'll develop a strategic understanding of all aspects of managing a successful business.
This Master in Business Administration (MBA) has a specific focus on marketing, allowing you to specialise in the marketing aspects of senior management.
The course prepares you for senior roles that have major responsibility. Our aim is to accelerate your progress towards well-paid positions of leadership.
Please contact your Study Centre for the duration and mode of this course.
A typical week for you will include lectures, seminars, class discussions, case studies, group work, presentations, and applied study.
Assessment is mainly through the dissertation and assignments.
This module looks at the systems of internal measures put in place by those responsible for financial management. By managing risk, these measures seek to ensure that financial and other resources are used in regular, ethical, economical and effective ways that are to the benefit of the business and support its objectives. The module examines financial management and control, the system which directs and controls the financial effects of budget user’s operations in a way that ensures that they support business success.
Learn how to strategically manage the performance of international organisations across different socio-cultural settings. Explore how to strategically manage and lead international organisations to explore and exploit opportunities in pursuit of corporate profitability and social responsibility goals. Examine case studies of real-world international organisations, and research-led strategy workshop activities, in order to critically analyse and evaluate contemporary developments in international business and management.
Expose yourself to a range of leadership and management styles and practice. Learn about subject areas in which the concepts may be used explicitly or implicitly such as strategy and change, the three levels of strategy and decision making cycles, the differences between management and leadership, leadership behaviours and motivation, emotional intelligence and leadership styles, and more.
Develop a critical understanding of how organisations co-create value for customers through the integration of core aspects of operations, operations strategies, and strategic marketing management. Recognise a value creation as a primary aim of organisations. Understand how organisations operations and the market work from end to end.
Select the forma of your final project: business dissertation, applied corporate project, or route specialism. Interpret and analyse qualitative, and if appropriate, quantitative data, using appropriate statistical and computational techniques. Present empirical findings and implications for the activities and operation of the organisation/business sector.
Learn the key aspects of digital marketing including search engine optimisation, website development, e-commerce, advertising online, email marketing, social media marketing, and digital analytics, and understand the role of each in effective online marketing. Investigate how the likes of personalisation, viral marketing, influencers, affiliate marketing, and gaming can be successfully integrated within a digital strategy. Explore what the digital marketer must consider in addressing the behaviour and expectations of customers in both B2C and B2B markets, be they local, national, or global.
Explore contemporary approaches to branding including customers' interaction with brands and each other in the co-creation of products and services. Develop a critical awareness of the role of brands within a range of markets and organisational settings. Expand a range of transferable skills and competencies significant to obtaining a career in brand management.
Some modules have prerequisites. Read more about what this means in our Help and Advice article.
Our typical offer is:
|a Canadian bachelor's degree
|a USA bachelor's degree
If you already hold a postgraduate qualification, please see our Applying for additional postgraduate degrees Help and Advice article.
If you don't meet our standard entry requirements, you can take one of the foundation pathways at our partners ONCAMPUS Sunderland. Find out more information and whether your course is eligible on our ONCAMPUS page.
If your qualification is not listed above, please contact the Student Administration team at firstname.lastname@example.org for further advice.
Please contact the study centre for more information on their specific requirements and equivalent qualifications from outside the UK.
Please contact the study centre for information on fees for this course.
This information was correct at the time of publication.
An MBA is a challenging qualification which requires significant dedication. Employers recognise its worth, and the value that an MBA-qualified business leader can bring to their organisation.
MBA graduates from Sunderland now work in a number of senior management positions including financial controller in the Gulf region, general manager in Eastern Europe, division chief in China, and vice president of a Canadian corporation.