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Course starts: 14 September 2020Apply now
Develop the core skills of fashion journalism. Learn specialist skills such as catwalk reporting, styling, red carpet verdicts, street style photography, style icons and subcultures, social media, beauty and video journalism
Access industry experts, placements, publishing opportunities and field trips within the fashion industry – recent trips include our London Fashion Masterclasses. Graduate with both an honours degree in Fashion Journalism and the NCTJ Diploma in Journalism, the nationally recognised industry entry qualification significantly boosting your employability as a Fashion journalist.
Increase your practical experience by taking on reporting, editing and/or managerial roles on Fashion North; our student-run website covering fashion across the North-East. Get involved in award winning Spark Radio or Spark magazine, all based in our innovative mediaHUB, BBC Newcastle’s home in Sunderland and host to visiting Journalists from organisations such as Trinity Mirror (Newcastle Chronicle, Journal) and Johnston Press (Sunderland Echo).
In your final year, you’ll go on placement on a fashion publication at the likes of Grazia, Elle, Asos and Glamour - putting what you’ve learnt into practice. You’ll undertake a project to produce your own fashion magazine or website which will add significantly to the portfolio of work you can present to prospective employers.
This year we have moved to a hybrid model of learning, where many of your class materials will be online but will be enhanced with on-campus sessions; meeting you in person is important to us and enables tutors to work more closely with you to aid understanding of your subject.
There will be a mix of materials online, including some lectures and directed exercises, with a series of tasks to do each week. You are going to be taught some really interesting topics this year, including the rise of celebrity, communication, identity and new technology through the lens of English, Journalism and Media, as well as Essential Study Skills and Practical Maths, to help you succeed in your chosen undergraduate degree.
There will be lots of opportunities for both face-to-face and online contact, and you will be assigned a personal tutor, as well as having your pathway leader and module leaders for support and guidance. Regular contact between tutors and students will be encouraged via the use of technologies including Canvas, email, Skype and Microsoft Teams.
In the first year – the foundation year – you will study five modules: a module about the foundations of humanities, journalism and media theory, an essential study skills module, a foundation project module, practical numeracy skills, and a multimedia communications module or a new century module depending on your degree choice. After completion of this foundation year, you will then move onto the Fashion Journalism honours degree course.
Teaching methods include lectures, demonstrations, seminars, workshops, group projects and practical skills work. All our teaching staff have worked as journalists and have strong links with regional employers and industry organisations. We also invite experienced industry professionals to carry out regular guest lectures and classes.
Assessment is split between portfolios of practical work, essays, examinations, reports and presentations.
The English, Journalism and Media Integrated Foundation Year includes five modules:
Depending on the degree you wish to study after the Foundation Year, you will also take one of the following modules:
Some modules have prerequisites. Read more about what this means in our Help and Advice article.
Essential journalism toolkit – learn what a journalist does and how you can get started. Learn how to interview, structure stories and write.
Understand the development of newspapers, magazines, broadcast and online through the decades.
Learn about the most important fashion designers throughout history, the importance of celebrities and different fashion subcultures, from wartime through to punk.
Acquire core fashion skills including catwalk reporting, red carpet verdicts, street style photography and trend forecasting. Create moodboards and Fashion North stories.
Learn laws such as copyright, privacy and libel along with the ethical regulations which are essential for every professional journalist.
Develop digital skills for an online audience such as infomaps, graphics and other non-traditional storytelling techniques.
What influences how journalists work? And how does journalism shape our world? Do some original research on a subject of your choice from diversity in fashion; whether magazine covers are racist; to sustainability and fast fashion.
Develop skills in shooting and editing video content to create compelling fashion content for online audiences.
Develop and practice advanced fashion journalism skills including memoirs, fashion news and styling location shoots in a module which includes editorial conferences and is taught in the real-world Fashion North newsroom.
Get published and build your journalism portfolio by finding, researching, interviewing and writing news stories to deadline in our state-of-the-art mediaHUB.
Learn professional magazine design and subbing skills, using the latest software to experiment with design for print and digital platforms, essential for creating magazines.
Spend time in our photographic studio styling outfits, learning advanced photography skills and create a portfolio of work.
Learn Teeline, the system of rapid handwriting, used by journalists to quickly write down the spoken word. Aim for 100 words per minute, the industry standard.
Take a senior editorial role and hone your real-world fashion journalism skills via our bespoke Fashion North website, based in the mediaHUB. Record podcasts, write fashion analysis and attend Fashion North conferences to present ideas for content.
Create an interactive CV, learn how to win jobs through interview techniques and gain valuable experience during a two-week work placement. Develop your own Fashion North feature for publication with words, photos and video under real-world pressure.
Examine the daily dilemmas and global challenges facing journalists in the world today.
Plan and produce your very own fashion magazine or website. You'll create stories, photos, videos, podcasts and social media platforms as part of your own brand.
Optional modules (choose one):
We don’t currently display entry requirements for United States. Please contact the Student Admin team on firstname.lastname@example.org or 0191 515 3154.
The annual fee for this course is £9,250 but you will receive £3,000 cashback in Year 1 of the full undergraduate course.
In addition, you may receive free travel across the Tyne and Wear region and a University of Sunderland StudyPLUS Card loaded with additional offers up to the value of £200, plus a bundle of study skills books worth £80.
If you are a full-time UK student you may be eligible to receive financial support to cover your fee and maintenance loan for the full four years.
Please note, this course is not available to international students.
If you are not sure whether you qualify as a UK, EU or international student, find out more in our Help and Advice article.
Take a look at the Your Finances section to find out about the scholarships and bursaries that may be available to you.
Use our scholarships calculator to see what you may be entitled to.
This information was correct at the time of publication.
This degree prepares you for writing and talking about fashion in magazines, radio, TV and online media, as well as for retailers or brands. The industry qualifications also equip you to work as a general magazine or newspaper journalist.
The degree is also highly relevant to many positions in industry, commerce and the Civil Service, as well as to jobs in PR and the arts and voluntary sectors.
Recent journalism graduates from Sunderland have gained jobs with employers such as Sky, MTV, The Guardian, Grazia, Elle, regional newspapers and PR companies.
Real-world experience – right on campus
Rub shoulders with BBC Newcastle Journalists, get advice from former Sky News Journalists and see a Newsroom in action in our innovative mediaHUB.
You’ll be actively involved in the Fashion North website and have the opportunity to get involved in Spark Sunderland, the 24/7 Community Radio station based in the Media Centre. Spark has won many awards including four golds at the Student Radio Awards 2012, and holds the Nations and Regions Award for Best Radio Station in the North East. Students are responsible for all news-gathering, programme production and advertising.
Sunderland’s daily newspaper, The Sunderland Echo, has a weekly page called 'On Campus' that is written entirely by students at the University. It’s an opportunity to find and research your own stories, take photographs, meet deadlines and see your name in print.
Other opportunities for real-world experience include Spark online magazine, SR-News website, Northern Lights website and SportsByte, which are all linked to our Journalism and Media courses.
Superb industry links
Our academics are industry experts and have excellent relationships across the fashion industry including Vogue, Grazia, ITV and BBC.
Broaden your horizons with inspiring trips – recently students have enjoyed visits to the Clothes Show in Birmingham and Fashion Masterclasses in London with speakers from across the industry. The Student Style challenge with John Lewis Retail, inspired students with an industry talk with stylist Josta Wood, followed by a styling challenge in-store.
You will undertake a work placement module in your final year, though many of our students arrange placements for all three years. Recent student placements at fashion publications include Elle, Grazia, Asos, More! and Fabulous - the Sun on Sunday’s magazine.
Here, Candice Farrow shares her experience of her two-week placement at the Sun newspaper in London in the autumn of 2018, working on their Fabulous fashion pages.
In the past, our students have commissioned and styled fashion shoots for magazines and newspapers, worked on catwalk shows and fashion weeks and provided fashion reports for the websites of major retailers in the North East.
All students studying on-campus undergraduate Fashion Journalism courses can take up a CV-enhancing work placement, a University-led industry initiative, or a professional and business development boot camp. By the term placement, we mean we are offering you a taste of the industry which might last anything from two days to four weeks on a part-time basis.
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Our students and graduates have been making a splash, winning awards and prizes across the board.
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