Study a course professionally accredited by the Chartered Institute of Public Relations. Prepare yourself to move seamlessly into a job with a PR agency or in-house communications department.
Register your interestThis course is a Masters with a focus on practical skills in Public Relations. It involves a mix of journalism, business and marketing, social networking and communication theory, giving you a competitive edge in this fast-moving industry. As part of the course, you will develop a major PR project and undertake related research and contextual studies.
Offering a year-round programme of exhibitions, events and performances, Sunderland Culture brings big-name artists from the worlds of contemporary visual arts, glass, ceramics and performance to the city, alongside showcasing the best and most exciting local talent. There is a huge range of opportunities for students to visit the venues, take part in events and get involved in the programme. Learn more about Sunderland Culture.
Get to know Spark, Fashion North, Northern Lights, SR News, and Sportsbyte, our students' award-winning websites for local news, local sport, fashion and arts and entertainment.
Compared to an undergraduate course, you will find that this Masters requires a higher level of independent working. The course aims to stretch your creativity and maximise your sense of personal fulfilment.
Part-time students can expect around six hours of contact time a week.
We use a wide variety of teaching and learning methods which include lectures, seminars, critiques, workshops and practical demonstrations. These are supported by a range of guest speakers from diverse academic and industry backgrounds. You will also have high levels of contact with tutors who give regular feedback and support. Assessment methods include essays, projects, presentations, and a major project/dissertation.
Sports Journalism student Matt Riggs scored a full-time job with West Ham United before he even graduated from the University of Sunderland. Matt beat hundreds of other applicants to land the 12-month editorial internship at the Premier League club, writing for the Hammers’ various publications and producing content for their multi-media platforms, from match day programmes to Snapchat.
Find out more about Matt's new role with West Ham
A few years ago, the idea of being a ‘Social Media Manager’ would have been almost laughable – how hard can it be to ‘manage’ your notifications!? Social media is so much more than taking selfies, instagramming your breakfast or sharing memes on Facebook though, it’s a powerful business tool that has resulted in an explosion of exciting jobs and careers.
Find out where a degree in social media can take you
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Discover some compelling reasons for a career in the creative sector
Our typical offer is
.We will consider applicants with professional and vocational experience.
If you are suitably qualified, we will invite you to an interview to assess whether this is the right course for you.
We may ask you to undertake a short course that covers essential skills and knowledge, before you join the main Masters course.
We also require three passes at GCSE grade C or above, which must include Mathematics and English Language, or an equivalent qualification, for example; a minimum of Level 2 Key Skills in Communication and Application of Number. If you have studied for a new GCSE for which you will be awarded a numerical grade then you will need to achieve a grade 4 or above.
If English is not your first language, you should have an IELTS (or equivalent) score of at least 7.0.
The annual fee for this course is:
Part-time fees for this course are £361 per 10 credits.
If you are not sure whether you qualify as a UK, EU or international student, find out more in our Help and Advice article.
Take a look at the Your Finances section to find out about the scholarships and bursaries that may be available to you.
This information was correct at the time of publication.
Postgraduates are highly employable and, on average, earn more than individuals whose highest qualification is an undergraduate degree. On completing this course you will be equipped for roles throughout the PR and communications industries.
Recent Sunderland graduates have set up their own agencies or are now working in PR consultancies, as well as in the PR departments of organisations such as Giorgio Armani, the Environment Agency, Durham Cricket Board, Tyne and Wear Sports and AA Press Office.
During the course we encourage you to gain industry experience which will enhance your skills, build up a valuable network of contacts and boost your employability.
A Masters degree will also enhance career opportunities within Higher Education and prepare you for further postgraduate studies.
My experience was eye-opening, insightful, and a perfect foundation for a successful career in PR.
I wouldn’t be where I am today if it hadn’t been for my experience at the University of Sunderland.
Supportive tutors and the opportunity to meet employers helped me achieve my goals.
I have fallen in love with the people, places and opportunities afforded to me at Sunderland.
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