Students must apply via one of the following online application forms:-
Current undergraduate students of the University of Sunderland, please use this apply linkApply now
This course is a Masters with a focus on practical and academic skills in Public Relations. It involves a mix of journalism, marketing, social networking and communication theory, giving you a competitive edge in this fast-moving industry. As part of the course, you will develop a major PR project and undertake related research and contextual studies.
Compared to an undergraduate course, you will find that this Masters requires a higher level of independent working. The course aims to stretch your creativity and maximise your sense of personal fulfilment.
Part-time students can expect around six hours of contact time a week.
We use a wide variety of teaching and learning methods which include lectures, seminars, critiques, workshops and practical demonstrations. These are supported by a range of guest speakers from diverse academic and industry backgrounds. You will also have high levels of contact with tutors who give regular feedback and support. Assessment methods include essays, projects, presentations, and a major project/dissertation.
Gain an understanding of the nature and function of public relations in a variety of organisational settings and contexts. Develop the practical skills needed to construct and deliver a public relations campaign, including an ability to manage external relations. Learn how to manage media databases so you can target your messages efficiently and appropriately.
Look at the impact of PR practice on a range of social media platforms and channels from both theoretical and practical perspectives. Develop practical skills needed to produce a variety of content for different platforms and engage constructively and professionally in social media discourse. Gain a better understanding of a wide range of marcomms media that often work alongside public relations.
Critically explore the role of public relations in society and the legal and ethical frameworks that influence PR practice. Consider public relations in terms of propaganda and persuasion, trust and social purpose, globalisation and interculturalism, as well as equality, diversity and inclusion, and critically assess the impact of crafted, mediated messages on the public sphere. Conduct primary research on a topic of your choice related to public relations.
Develop an advanced understanding of sophisticated public relations techniques in a variety of organisational settings and contexts, including non-commercial roles. Engage critically with theoretical concepts, international models and political communications. Learn the practical and intellectual skills needed to construct and deliver a public relations campaign at advanced level.
Build on the knowledge and abilities you acquired in the core modules. Conduct an extended piece of research into an area of public relations, indicating critical engagement with the chosen topic and related theoretical issues.
Create a sophisticated public relations campaign to meet objectives negotiated and agreed with tutors and a real client. Demonstrate your ability to initiate ideas and undertake the necessary research to meet an agreed brief, using a range of techniques that reflect, complement and enhance organisational objectives.
Some modules have prerequisites. Read more about what this means in our Help and Advice article.
Our typical offer is:
|a Canadian bachelor's degree||GPA 2.40|
|a USA bachelor's degree||GPA 2.5|
If you already hold a postgraduate qualification, please see our Applying for additional postgraduate degrees Help and Advice article.
If you don't meet our standard entry requirements, you can take one of the foundation pathways at our partners ONCAMPUS Sunderland. Find out more information and whether your course is eligible on our ONCAMPUS page.
If your qualification is not listed above, please contact the Student Administration team at email@example.com for further advice.
We usually require applicants to hold a good honours degree (2:1 or above) in a related discipline.
We will consider applicants with professional and vocational experience.
We may ask you to undertake a short course that covers essential skills and knowledge, before you join the main Masters course.
If English is not your first language, you should have an IELTS (or equivalent) score of at least 6.5 or above (a minimum of 6.0 in writing and no other element below 5.5).
After 6 April 2015 you must take your IELTS exams at one of the test centres listed on the UKVI website. If you took your IELTS exam before 6 April 2015 this does not apply, and your qualification is still valid regardless of which test centre you used.
2023/24 fees are:
Part-time fees are £417 per 10 credits.
Please note that part-time courses are not available to international students who require a Student visa to study in the UK.
*European Union (EU), EEA (European Economic Area), and Swiss nationals who do not qualify for the EU Settlement Scheme are classed as international, however, for 23/24 admission you will receive a European student fee scholarship and will pay the home tuition fee rate for the duration of your studies. The discounted fee will be reflected in your offer letter. Learn more in our Help and Advice Article.
Take a look at the Your Finances section to find out about the scholarships and bursaries that may be available to you.
This information was correct at the time of publication.
Postgraduates are highly employable and, on average, earn more than individuals whose highest qualification is an undergraduate degree. On completing this course you will be equipped for roles throughout the PR and communications industries.
Recent Sunderland graduates have set up their own agencies as well as in the PR departments of organisations such as the NHS, local authorities, leading sports clubs, fashion brands, business start-ups, social enterprise organisations and charities.
During the course we encourage you to gain industry experience which will enhance your skills, build up a valuable network of contacts and boost your employability.
A Masters degree will also enhance career opportunities within Higher Education and prepare you for further postgraduate studies.
Sign up to receive emails about your subject area.
Using Your Personal Information
The University of Sunderland is collecting this data in order for you to receive information on your chosen subject(s). Your information will be stored securely in our Customer Relationship Management system which is provided by a 3rd party and used only for the administration and provision of this information. Should you choose to opt in to further communications we will also use your information to facilitate other useful marketing information based on your preferences. Further information on how your data is stored and used can be found in our Privacy notice - marketing.