Media, Culture and Communication via Study Centres BA (Hons)

Explore the diverse patterns of human communication within the mass media. Gain a comprehensive understanding of media power, media use, and its increasing significance in contemporary culture and society. Understand the many techniques of communication along with other valuable skills.

Register your interest

Overview

This mainly theoretical course covers a diverse range of topics that include: cultural theory and popular culture; language, gender and power; the history of the mass media; popular TV genres; cultural representation of women; culture and consumption; and American, British, European and Asian cinema. You may choose to complement this theoretical base with practical or studio-based modules, such as journalism, photography, language studies, video production, radio production and new media production.

You will gain a good grounding in the many techniques of communication along with other valuable skills, such as presentation/oral skills, critical analysis, written and research skills. This knowledge and skill will prepare you for a variety of careers, ranging from journalism to PR, communication officers and within media production. Other graduates have pursued postgraduate study, teaching (PGCE) and working in the public sector.

Please contact your Study Centre for the duration and mode of this course.

Why us?

Our support for independent learning is praised by our external examiners; you will work towards a major piece of independent research at Stage 3

With its emphasis on critical thinking, the degree provides an excellent basis for employment in a broad range of careers such as teaching, television, radio, journalism, marketing and new media

Course structure

Teaching methods include lectures, seminars, group work and e-learning. We encourage you to develop independent study skills.
As well as assessments that count towards your degree, there are also on-going assessments for feedback and consolidating your learning. Assessment methods include essays, reports, written coursework, projects and presentations.

Course structure - MDIS, Singapore

Year 2 (national level 5):

Core modules

Media Studies 1
Cultural Theory and Popular Culture 1
Video Documentary Production
Practical PR, Strategy and Theory

Prescribed optional modules

Digital Fictional Film 2
Developing Your Media Career

Year 3 (national level 6):

Core modules

Media Studies 2
Media Project

Prescribed optional modules

Cultural Theory and Popular Culture 2
Media Ethics
Advanced Public Relations

Some modules have prerequisites. Read more about what this means in our Help and Advice article.

Course structure - IACT, Malaysia

Year 1 (national level 4):

Core modules

Introduction to Media and Cultural Studies
Media Histories
Introduction to Digital Media Cultures
The Making of Popular Culture

Optional modules

Introduction to PR Theory and Practice 1; and
Introduction to PR Theory and Practice 2

or

Essential Journalism; and
Introduction to Media Photography

or

Introduction to Video Production; and
Introduction to Screenwriting

Availability of optional modules is subject to students having met any prerequisites.

Course structure - IACT, Malaysia

Year 2 (national level 5):

Core modules

Media Studies 1
Cultural Theory and Popular Culture 1
Researching Media in Everyday Lives
Academic Research Skills

Optional modules

Marketing Advertising and PR Communication; and
Practical PR, Strategy and Theory

or

Magazine Writing 1; and
News Journalism 1

or

Scriptwriting; and
Video Documentary Production

Availability of optional modules is subject to students having met any prerequisites.

Course structure - IACT, Malaysia

Year 3 (national level 6):

Core modules

Media Studies 2
Dissertation and Research Methods
Cultural Theory and Popular Culture 2

Optional modules

Advanced Public Relations; and
PR for Non-commercial Organisations

or

Arts, Entertainments and Games Journalism; and
Multiplatform News

or

Video Production 2; and
Screenwriting for TV and Film

Availability of optional modules is subject to students having met any prerequisites.

Yes

Please contact International Advertising, Communication and Technology (IACT) College for more information about facilities and location.

VSQ @ PJ City Centre
Block 2
Unit 13A-01
Jalan Utara
Section 14
46200 Petaling Jaya
Selangor Darul Ehsan
Malaysia
Phone: 7954 1909 / 7956 0211
Email: enquiries@iact.edu.my
IACT College
Management Development Institute of Singapore (MDIS)

MDIS Campus
501 Stirling Road
Singapore
148951
Phone: 6247 9111
Email: etc@mdis.edu.sg
MDIS, Singapore

Facilities

Please contact the International Advertising, Communication and Technology (IACT) College or the Management Development Institute of Singapore (MDIS) for information on facilities.

Entry requirements

We don’t currently display entry requirements for United States. Please contact the Student Admin team on studentadmin@sunderland.ac.uk or 0191 515 3154.

Please contact the study centre for more information on their specific requirements and equivalent qualifications from outside the UK.

Is your qualification not displaying here? For international qualifications, search our full list of international entry requirements for this course.

Fees and finance

Please contact the study centre for more information on fees.

This information was correct at the time of publication.

The Sir Tom Cowie Campus at St Peter's by night

Career ready

This degree provides an excellent foundation for a wide range of careers in the media. Your knowledge and transferable skills will also be relevant to roles in many businesses and the public sector.

Career options

Examples of possible careers for Media, Culture and Communication graduates include:

TV
Radio
New Media
Journalism
Marketing
Public Relations
Organisational Communications
Advertising

Related courses

Contact

Contact the Student Helpline for further information about studying at the University of Sunderland:

0191 515 3000

student.helpline@sunderland.ac.uk

BA (Hons) Media, Culture and Communication via SC programme specification

Page last updated: 22 September 2023

We aim to provide clear, accurate and timely information to prospective and current students. We continuously review and enhance course content in consultation with our students and the information provided on our website is the latest available. If you have received an offer from us to start a course, we will communicate any important changes to you in writing. We will always seek to ensure that our prospective students are fully aware of the basis on which they are accepting an offer.

Sign up to receive emails about your subject area.

I am currently serving or have previously served in the armed forces, including reserves.

Keep me up to date relating to my interest in the University of Sunderland via:

Email

You may unsubscribe at any time.

Using Your Personal Information
The University of Sunderland is collecting this data in order for you to receive information on your chosen subject(s). Your information will be stored securely in our Customer Relationship Management system which is provided by a 3rd party and used only for the administration and provision of this information. Should you choose to opt in to further communications we will also use your information to facilitate other useful marketing information based on your preferences. Further information on how your data is stored and used can be found in our Privacy notice - marketing.

Media, Culture and Communication via Study Centres BA (Hons)

Overview

Why us?

Course structure

Course structure - MDIS, Singapore

Year 2 (national level 5):

Year 3 (national level 6):

Course structure - IACT, Malaysia

Year 1 (national level 4):

Course structure - IACT, Malaysia

Year 2 (national level 5):

Course structure - IACT, Malaysia

Year 3 (national level 6):

Facilities

Entry requirements

Fees and finance

Career ready

Career options

Meet the team — BA (Hons) Media, Culture and Communication via Study Centres

Related courses

Contact

Sign up to receive more information