Postgraduate Diploma (120 credits)
You will study the same modules as the Postgraduate Certificate plus:
- Value Creation in Organisations - Operations and Marketing Management (30 credits)
This module is designed to develop a critical understanding of how organisations co-create value for customers through the integration of core aspects of operations and strategic marketing management. The module recognises value creation as a primary aim of organisations. Whether new entrepreneurial start-ups or established companies, value needs to be created at every stage of the transformation process; from initial ideas for products and services through to diffusion into relevant markets. Throughout, there is a breadth of understanding and appreciation of how organisations and the market work from ‘end to end’. Focus is provided on approaches and application of frameworks, embedding the required value in product and service offerings through integration across these key functions.
You will examine current challenges presented in today’s volatile competitive environment; value creation and innovation, the importance of co-productive relationships and appreciation of the myriad of channels through which customers experience and interact with firms. You will develop a critical awareness of the importance of the role of value creation within a range of organisational settings.
- Innovation Entrepreneurship and Technology Transfer (30 credits)
The module covers theories and concepts of innovation, entrepreneurship, including ‘business start-ups’ and technology transfer as core business processes.
You will examine key related themes such as development and implementation of a technology strategy, exploitation of global innovation, IP implementation, knowledge transfer, innovation inspiration, building the innovation organisation, managing innovation incubators, sources of innovation, entrepreneurship and innovation networks.
You will also study key complementary topics such as decision making under uncertainty, creating and managing new products and services, exploring open and closed innovation, collaboration and the appreciation of business failure factors.