BA (Hons) Business and Marketing Management Full-time

Gain the specialist skills and knowledge to prepare yourself for an exciting career in marketing. Graduate ready for the industry with this professionally accredited course.

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Start date/study mode:

UCAS codeNN1N

Duration3 years

Fee (UK)£9,535

Fee (Int)£16,500

LocationOn campus

Course summary

Compared to core Business and Management, this course has a greater focus on skills and knowledge related to marketing, including marketing management, planning and strategy, marketing communications, consumer behaviour, and internet marketing.

It is also accredited by the Chartered Institute of Marketing (CIM) and gives you exemption from its first two levels of study and certain modules at the Professional Diploma level.

The course focuses on professional and personal development from a range of perspectives addressing elements of ethical, sustainable, responsible, and digital business practices. In addition, experiential learning elements throughout the course will be shaped by industry and learning will be enhanced through the digital and technological approaches.

It also has a range of employability modules across all years which help you strengthen the six key attributes of being capable, enquiring, creative, enterprising, ethical, and global in outlook.

Accreditations and approvals

I'm now employed full-time as a Digital Marketing Assistant for a global healthcare business. Within my role, I undertake a variety of different marketing activities and I feel the University helped prepare me for these.
Sean Young
Read Sean Young's story

What you'll study

Many of our courses include a range of modules you can choose from. Some of these options may only be available if you’ve already studied specific required modules. If you’re not sure what you need before picking a module, your course leader can help.

Undergraduate module credits should total 120 credits per academic year. If optional modules are available alongside core modules on your course, you should choose an amount that totals 120 credits.

How you'll learn

Throughout the course, the focus is on innovative teaching and learning by doing and reflecting. One technique is problem-based learning, where you work within a small team to explore issues or decide how to manage a situation. This helps you to dissect, challenge, and debate issues. Other learning techniques include company visits, guest speakers, and cutting-edge e-learning technologies. These are in addition to a combination of lectures, seminars, debates, tutorials, and workshops.

Our assessment methods often include coursework and are designed to help consolidate learning. Other methods include assessed case studies and business simulations, presentations, reports, essays, tests, and time-constrained assessments.

Entry requirements

Our typical offer is 96-112 UCAS Tariff points, from a combination of acceptable Level 3 qualifications which may include: A Levels, T Levels, BTEC Diplomas/Extended Diplomas, Scottish and Irish Highers, Access to HE Diplomas, or the International Baccalaureate.

We accept a maximum of 6 points from Level 3 Key Skills qualifications.

You also need three passes at GCSE grade C or above, which must include mathematics and English language, or a minimum of Level 2 Key Skills in Communication and Application of Number. If you've studied for a GCSE which has a numerical grade, you'll need to achieve a grade 4 or above.

Find out how many points your qualifications are worth using the UCAS Tariff calculator(opens in new tab).

Our admissions policy uses a range of flexible options to support you to study with us. This may include a reduced offer of up to 16 UCAS Tariff points, (or equivalent). Find out if you're eligible for a tariff point reduction.

If English isn't your first language, please see our English language requirements.

If you're studying at a study centre, please contact the centre directly for more information on their specific requirements and equivalent qualifications from outside the UK.

Fees and finance support

UK£9,535

International£16,500

Undergraduate fees are set according to rules from Government in line with forecast inflation. The fee for your first year of study for 2026/27 will be £9,535. You'll pay tuition fees for every year of study. Fees may increase every year based on the Retail Price Index.

Check your fee status(opens in new tab).

See all course tuition fees.

If you're studying at a study centre, please contact the centre directly for information on fees.

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Start date/study mode:

Full-time January 2026
Apply now

Disclaimer

We want to make sure you have clear and accurate information about our courses. Our website always shows the latest updates. If you’ve applied and been offered a place, we’ll contact you in writing if anything important changes.

View our programme specifications(opens in new tab) for further information about what the course covers, learning outcomes and the skills you'll gain when you graduate.