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Anne Edwards


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Senior Lecturer in Marketing

With prior experience in supervisory and management roles in the private sector, my teaching career has been in post-compulsory education. I have considerable experience of teaching across a range of professional and business provision, including graduate and post-graduate programmes. I joined the University of Sunderland as a member of the Senior Management Team at the Centre for Independent & Combined Programmes and undertook a diverse range of responsibilities including module and programme development, programme leader for the Combined and Joint Honours’ schemes, teaching and membership of a number of cross-institutional teams.  Since joining the Business School, I have taught across a range of undergraduate and post-graduate modules and programmes.  I have been the programme leader in BA in Retail Management and currently lead the BA in Business & Marketing Top-up.  I have also led a number of modules and currently lead modules at both undergraduate and postgraduate level. I am also the current Centre Leader for SBCS in Trinidad.


Teaching and supervision

My teaching is based within the undergraduate and postgraduate Marketing discipline.  I am programme leader for the BA Business & Marketing Top-up which runs on-campus and at some of our TNE partner institutions.  I am currently module leader (on and off-campus) for UGB266 Marketing Management & Metrics and UGB327 Strategic Integrated Marketing Communications at undergraduate level and PGBM56 Global Integrated Marketing Communications at postgraduate level. I also teach on other marketing modules and supervise undergraduate and postgraduate dissertations.

Research interests for potential research students

My research interests are in marketing and relate to marketing communications and corporate social responsibility. I am currently registered for a PhD in which I am exploring the use of cause-related marketing alliances by UK charities.

Research

My research interests are in marketing and relate to marketing communications and corporate social responsibility.  I am currently registered for a PhD in which I am exploring the use of cause-related marketing alliances by UK charities.

Last updated 11 June 2019