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Dr Augustus E. Osseo-Asare

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Senior Lecturer in Strategy and International Management

I joined the University of Sunderland in 2005 after receiving an MBA, a Postgraduate Diploma in Research Methodology and a Doctor of Philosophy degree in Management from the University of Derby.

Prior to teaching and researching strategy, I worked in the Pharmaceutical Industry in Ghana, West Africa, first as the Research and Development Officer and later became the Production and Factory Manager. I also worked in the Manufacturing and Retail sectors in the UK for a time.

I am an active member of the British Academy of Management (BAM), the Strategic Management Society (SMS), the Academy of International Business and a Fellow of the UK's Higher Education Academy (HEA).

I am passionate about exploring the degree of applicability of strategy theories and practices in different cultural settings, and the development of eclectic strategy frameworks which better reflect the socio-cultural context of developing countries — in particular Sub-Saharan African countries.

Teaching and supervision

I teach Global Corporate Strategy across a number of postgraduate courses including the MBA, MA International Management (MAIM), MSc Finance and Management, and the Masters Business Management (MBM) programmes.

I am the Programme Leader for the Masters in Business Management (MBM); and actively involved in Masters Dissertation supervision.

In addition, I am the Director of Studies (DoS) for a number of doctoral students on PhD/DBA/DProf courses researching strategy in theory and practice in both developed and developing countries - with a focus on Sub-Saharan African countries.

Research interests for potential research students

My research interests cover a wide range of strategy issues relating to strategy formation, strategic change and innovation processes - in an international or global context.

My most recent successful PhD completions examined strategy from multiple perspectives eg impact of macro-environmental factors on FDI inflows to the manufacturing sector; adaptive, absorptive and innovative dynamic capabilities as sources of sustainable competitive advantage in the financial services sector; strategic change management in maritime crude oil transportation; corporate governance and stakeholder interests in the Nigerian crude oil sector; and retail internationalisation. These studies made use of qualitative and/or quantitative methods - including the use of SPSS and NVivo analytical software for data analysis.


  • Strategy and Strategists in Multinational Enterprises (MNEs) - What do CEOs, Strategic Managers or Strategic Leaders actually do in practice? A focus on strategy-as-practice (SAP) perspective.
  • Exploring the adaptive, absorptive and innovative dynamic capabilities adopted by Multinational Corporations (MNCs) operating in developing countries - focusing on MNCs operating in Sub-Saharan African countries.
  • Food retail internationalisation in developing economies: integrating internal and external resources relating to closed and open innovations.
  • Corporate governance, strategic leadership and the paradox of corporate profitability and corporate social responsibility  - a focus on MNCs operating in the extractive, manufacturing and service sectors in Sub-Saharan African economies.

Successful PhD/DBA completions as Director of Studies:
Dr Eziashi M. Ifeanyi Exploration and Evaluation of the Macro-environmental factors influencing Firm Competitiveness in the Nigerian Manufacturing Industry (PhD, University of Sunderland, 2017). 

Dr Oghenetega Origho
Sustaining Competitive Advantage through Service Quality Management: A Case Study of the Nigerian Financial Industry (PhD, University of Sunderland, 2017).

Dr David Cliff The Lived Experience of Police and Crime Commissioners in the Early Years of their Tenure in England and Wales: How do PCCs see their Leadership Role? (DBA, University of Sunderland, 2017)

Dr Akinseye O. Aluko Strategic Change Management in the Maritime Crude Oil Transportation Industry in Nigeria (PhD. University of Sunderland, 2017)

Dr William L. Herdman
(posthumous) Barriers to Growth of Small and Medium-sized Enterprises (SMEs) in the North East of England (PhD University of Sunderland, 2010)

Dr Chia-Shu Lin An Empirical Cross-Sectional Survey of Food Retail Internationalisation in Taiwanese Hyper-, Super- and Traditional Markets (PhD University of Sunderland, 2009)

Current PhD Supervisions as Director of Studies:
Agon Sopa Retail Internationalisation: A Case Study of a Firm in Kosovo (University of Sunderland, 2017).

Emeke Nweke Business Strategies for Survival and Growth of SMEs in the Restaurant Industry in Nigeria (University of Sunderland, 2013).

Robert Okere Corporate Governance Practices of Crude Oil Firms in the Niger Delta and Stakeholders Benefits (University of Sunderland, 2013).

Anita Aggarwal Developing a Strategic Framework for Transnational Education (TNE) in Kenya (University of Sunderland, 2010).


Number of items: 4.

Conference or Workshop Item

Ifeanyi, Michael E., Osseo-Asare, Augustus E. and Origho, Oghenetega (2015) Manufacturing Industry Competitiveness: the impact of socio-cultural factors on FDI inflows to Nigeria since 2000. In: Academy of International Business (AIB) US-W Conference, 22-25 October 2015, University of Washington, Seattle, Washington, USA. (Unpublished)

Origho, Oghenetega, Osseo-Asare, Augustus E., Bhate, Seema and Ifeanyi, Michael E. (2015) Service quality improvement capabilities impacting Firms’ competitiveness in the Nigerian Financial Industry – from customers’ perspective. In: Academy of International Business (AIB) US-W Conference, 22-25 October 2015, University of Washington, Seattle, Washington, USA. (Unpublished)

Seddighi, Hamid and Osseo-Asare, Augustus E. (2011) Firm's Core Competencies and Co-operative R&D Strategies in Industrial Cluster Formation: a focus on the North East of England Manufacturing Sector. In: International business: new challenges, new forms, new practices; 38th annual conference of the Academy of International Business, 14 - 16 Apr 2011, University of Edinburgh Business School.

Lin, Chia-Shu and Osseo-Asare, Augustus E. (2010) Cross Cultural opportunities and challenges of retail internationalisation: an empirical research of EU Hypermarkets in Taiwan. In: 2010 Academy of Marketing Conference 6-8 July 2011 Coventry University.

This list was generated on Wed Aug 5 04:48:28 2020 BST.
My research on strategy focuses on contemporary perspectives on strategy eg strategy-as-practice (SAP), and seeks to explore and evaluate what CEOs, strategic managers and leaders actually do when engaged in the process of strategy formation, strategic change and strategic innovation.

I am essentially a pragmatist researcher who seeks to address specific research questions for a particular piece of study. As such, I am comfortable using quantitative or qualitative methods or a mix of both methods - in any sequence - as part of a well thought through process of triangulation. I therefore welcome doctoral students who seek to adopt qualitative, quantitative or mixed methodologies.
Fellow of the UK Higher Education Academy (HEA)
Member of the British Academy of Management (BAM)
Member of the Strategic Management Society (SMS)
Member of the Academy of International Business (AIB)
Life Member of the University of Ghana

Last updated 26 February 2020

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