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Maurice Duffy


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Visiting Professor and Entrepreneur in Residence

I am widely recognised as one of the world’s leading authority figures on mindset, leadership and transformative change. I am an elite executive coach used by international brands and household names to help implement growth and to harness life-altering change. My ethos is to take every client to where they believe their ceiling is and to excel beyond a point they ever thought was possible. Potential and success is an inside job, and it starts with mindset.

My corporate clients include Google, Sony, Coca-Cola, Siemans, HSBC UK, P&G, Barclays, JP, BP, and AXA to name but a few. My elite performance clients include international sporting teams and individuals such as the Australian Cricket Captain, Steve Smith, Durham Cricket Club, Ryder Cup players, and Premiership football players. In addition, I work with leading politicians in Westminster, Washington, and Durban. I am the Chief Advisor to the Mongolian Government and a Visiting Professor of Innovation and Transformation and Entrepreneur in Residence at the Faculty of Business Law and Tourism. 

Over my 30-year career, I have worked with international sports names and teams, politicians, global brands, and business leaders helping them re-wire their mindset for exponential and unlimited growth and success. My unique and forthright coaching approach is supported by my phenomenal and flawless client track record which has earned me the reputation as a trailblazing maverick at the forefront of the mindset and coaching arena. 

I have worked with thousands of individuals around the globe, with a client roster including Olympic athletes and CEOs. It’s no surprise I am the go-to expert for mindset coaching for clients that want to see transformative change.

Whether keynoting an event, conducting a CEO mindset retreat, or mediating a top-tier strategy for FTSE 100 companies, I have earned an excellent reputation for my ability to unlock greatness and cutting-edge vision for people of all levels using my proprietary blueprint for igniting growth through mental reflection, mental re-direction, mental immersion, and mental visualisation.



Teaching and supervision

I am actively enriching student learning and sourcing commercial opportunities in the transformation of applied research.

Last updated 28 February 2024