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Divided only by geography

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Published on 18 October 2018

MDIS Business School in Singapore with University staff
MDIS Business School in Singapore with University staff

They might be 6,742 miles apart but the University of Sunderland and its Singaporean partner MDIS Business School in Singapore have a lot in common.

According to Karen Wharton, Programme Leader for the Master of Business in Administration (MBA) at the University and Centre Leader for the MDIS, partnership is one of the key strengths to the relationship between the two institutions.

Karen said: “This is all about exchanging ideas between colleagues, sharing what we know and getting the opportunity to talk to tutors and students in Singapore.

“One element of the Centre Leader Visit activity is to share good practice and cement already strong relationships.”

During the visit, Karen delivered a sample teaching session, based around shaping brands in 2018, to share an example of how it is to be in a UoS classroom.

Among those attending the session were potential business and tourism students, both undergraduate and postgraduate.

Karen’s professional background includes more than 20 years of commercial experience in marketing consultancy and marketing management in the retail and education sectors. She also has specialist knowledge in the management of global integrated marketing communications and branding.  

The visit is viewed as important in giving would-be students a taste of what University of Sunderland programmes are on offer at the institution.