Published on 18 August 2022
A Media Production student from the University of Sunderland has proven he has what it takes to make the cut, with commissions from two local businesses to sharpen his skills.
Following briefs from Sunderland Creatives Agency - a student-led business set up by the University in partnership with Creo Comms - student Jeason Hanson has filmed and edited professional promotional videos for Reds Hair and Beauty and East Coast Fitness.
The projects, which were overseen by Creo Comms, a Sunderland-based communications consultancy, supported the businesses with affordable and quality work, all while providing Jeason with authentic, paid work experience.
Susan Hall, owner of Reds Hair and Beauty, said: “We wanted to capture some social media assets, particularly video content, to use on our channels. We’d heard of Sunderland Creatives Agency through word of mouth, and so got in touch to see if they could help.
“Jeason was brilliantly creative and the short film he produced for us was great value for money. It’s a fantastic way to support local and emerging talent.”
The video for Reds Hair and Beauty showcased the space and services on offer, while the East Coast Fitness video captured a morning boot camp on Seaham Harbour.
Graham Low, owner of East Coast Fitness, said: “Especially in the fitness industry, with people being body conscious, it can be quite hard for people to have a camera on them, but Jeason was amazing and made them all feel at ease. He had some really fresh ideas and I love the end result.”
Jeason said: “It was great to work with Sunderland Creatives Agency and real clients to build up my portfolio. It’s a great way to get real-life experience and it’s also helped with my studies, as I’ve been able to improve my skills and overall video production.”
Sunderland Creatives Agency offers creative services to businesses across the region, with a gifted roster of students supporting with everything from brand development, design and videography to social media management, public relations and podcast content. The University set it up in partnership with Creo Comms, to ensure that the agency delivers high-quality outputs and a professional service level.
Louise Bradford, managing director of Creo Comms, said: “Through Sunderland Creatives Agency, we are able to not only support students to sharpen their skills in preparation for the world of work, but to help local businesses tap into affordable comms support that is overseen by a professional agency to quality-assure the outputs.
“We’re thrilled with the lovely feedback from the businesses we have worked with so far and can’t wait to add more brilliant local companies to a growing roster of Sunderland Creatives Agency clients.”
To find out more about Sunderland Creatives Agency, visit https://sunderlandcreatives.agency/
If you’re a business interested in finding out more about the affordable creative services on offer, email info@sunderlandcreatives.agency or call 0191 562 3134.