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Renowned mindset coach reveals what it takes to succeed

Dr Maurice Duffy

Published on 05 February 2020

Considered one of the very top mindset and motivational coaches operating globally, Dr Maurice Duffy works with elite and international performers in sports, business, politics and public figures.

Last year he made world-wide headlines after being credited with transforming Aussie Ashes hero Steve Smith from almost quitting cricket after his suspension for ball tampering, to steering his country to victory over England.

He is now sharing his knowledge and expertise on what it takes to succeed and overcome the odds in all areas of life and work, during a professorial lecture at the University of Sunderland: What does it take to be a Winner in the New World?

The lecture takes place Tuesday, 10 March, 6pm-7:30pm at the Sir Tom Cowie Lecture Theatre, Sir Tom Cowie Campus, St Peter's. This is a free event. To register click here.

Dr Duffy, a University of Sunderland Visiting Professor and PhD graduate, runs his own consultancy from Tynemouth.

He has previously worked as CEO and Senior Vice President at such blue chip organisations HP, Nortel, STC, Manpower, Right, GFI and managed thousands of people in over 23 countries. In his own consultancy he has worked with the very top leaders at Google, Proctor and Gamble, HP, Rio Tinto, NHS, Twitter, BASF, and many more in over 44 countries around the world.

Maurice will share his experiences, and what he thinks are the key pathways to great personal and business performance, drawing from his ongoing research on what are the defining attributes that distinguish the great from the ordinary.

 Dr Duffy, who has a PhD in Change and Transformation, said: “I have got the grey hair and walked a tough journey, so I think I can relate to individual experiences and can share the knowledge I have had.

“I have run businesses big and small, I have worked and run teams in over 40 different countries, and think the knowledge and experience I bring to coaching is drawing upon the things I have done well and poorly. Also I am a tough and demanding coach, I have spent the last 25 years understanding and learning behaviour.

“I try to talk to clients about the importance of resilience and mental agility, how to build that muscle memory both in their brain and in the physical aspects of what they do.

“I have a model called 5M © which I have built based upon a lot of learning and research over the years around mental reflection, redirection, mental imagery, mental visualisation and mindset.”

Former Australian Cricket captain Steve Smith was banned for a year from the sport after a ball-tampering scandal during a Test against South Africa in March 2018. Stripped of his captaincy, Smith broke down and admitted he felt so desperate he considered walking away from the sport.

However, he served his suspension and returned to help Australia retained the Ashes last summer with an unbeatable 2-1 lead in the series. Smith is now considered by many judges as the world’s best batsman, and credits his return to the sport to his family and Dr Duffy.

Dr Duffy is continuing to work with Smith and another member of the Australian Cricket Team and Durham County Cricket Club – Cameron Bancroft.