Master of Business Administration (Marketing) MBA

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Students must apply via one of the following online application forms:-

Course starts: 14 October 2019Apply now

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Fast-track your career in business leadership. Develop a specialism in marketing. Qualify for senior roles with significant responsibility.

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Overview

An MBA is an internationally respected business qualification. In one year you will develop a strategic understanding of all aspects of managing a successful business.

This Master in Business Administration (MBA) has a specific focus on marketing, allowing you to specialise in the marketing aspects of senior management.

The course prepares you for senior roles, our aim is to accelerate your progress towards well-paid positions of leadership.

Why us?

  • World leading' research in Business, according to the Latest Research Excellence Framework
  • Accredited by the Chartered Management Institute (CMI)

Course structure

Teaching methods include lectures, seminars, class discussions, case studies, group work, presentations and applied study.

Your progress will be assessed with the dissertation and assignments.

Compared to an undergraduate course, you will find that this Masters course requires a higher level of independent reading and research.

Please note, this specialist MBA route is available for October starts only.

See further information on the generic MBA route.

Core knowledge modules

  • Financial Management and Control (15 credits)
  • Strategic Management in an International Context (15 credits)
  • Professional Management and Leadership Development (Business Game) (30 credits)
  • Value Creation in Organisations - Operations and Marketing (30 credits)

Some modules have prerequisites. Read more about what this means in our Help and Advice article.

Specialist knowledge: route or optional modules (30 credits)

October intake:

  • Digital Marketing
  • Managing Brands

March intake:

You will gain specialist knowledge of innovation including:

  • Innovation Entrepreneurship and Technology Transfer - includes a live corporate project with a local business

Your knowledge will be supported by designated module options.

Multi-project portfolio (60 credits)

Choose the format of your final project:

  • Business Dissertation
  • Applied Corporate Project
  • Route Specialism - Corporate Project or Business Dissertation
  • You can access free Wi-Fi throughout the University campus, so you can work from anywhere. If you don't want to carry a laptop around, just use one of the University’s PCs or Apple Macs. We have hundreds of computers for you to use in the Murray Library, St Peter's Library, and the David Goldman Informatics Centre. If you ever have any technical problems, just ask the friendly helpdesk team.

    IT provision
  • The St Peter’s Library contains over 31,000 books related to business, economics, management, human resources, marketing, strategy and tourism, with many more titles available through the inter-library loan service. We also subscribe to a comprehensive range of print and electronic journals so you can access the most reliable and up-to-date academic and industry articles.

    Library Services - St Peter's Library
  • Map and directions

Facilities

You’ll be based at The Reg Vardy Centre, on the Sir Tom Cowie Campus at St Peter’s. The Reg Vardy Centre is a modern building with views of the river, and just a short walk from both the coast and Sunderland town centre.

Entry requirements

Our typical offer is


  • GPA 2.40 from a Canadian bachelor's degree
  • GPA 2.5 from a USA bachelor's degree



You must have a minimum six months work experience and you should be able to demonstrate your ability to operate at a managerial level.

For candidates with over 5 years experience at a managerial level but without an undergraduate degree the programme leader will review applicants based upon their suitability for the course.

We also require three passes at GCSE grade C or above, which must include Mathematics and English Language, or an equivalent qualification, for example; a minimum of Level 2 Key Skills in Communication and Application of Number. If you have studied for a new GCSE for which you will be awarded a numerical grade then you will need to achieve a grade 4 or above.

If English is not your first language we will require an International English Language Testing System (IELTS) with an overall score of 6.0 and at least 5.5 or higher in each component: reading, writing, listening and speaking. An alternative approved Secure English Language Test (SELT) can also be considered if the applicant's element scores are equivalent to those required for IELTS.

Fees and finance

The annual fee is:

  • £11,500 if you are from the UK or EU
  • £14,000 if you are an international student

If you are not sure whether you qualify as a UK, EU or international student, find out more in our Help and Advice article.

Take a look at the Your Finances section to find out about the scholarships and bursaries that may be available to you.

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This information was correct at the time of publication.

The Sir Tom Cowie Campus at St Peter's by night

Employment

An MBA is a challenging qualification which requires significant dedication. Employers recognise its worth, and the value that an MBA-qualified business leader can bring to their organisation.

Business graduates from Sunderland have secured roles in organisations such as Facebook, Microsoft, Sage, HSBC, IBM, Enterprise, Nissan, Accenture, Procter & Gamble, Merck & Co, Barclays, Nissan, Marriott Hotels, Viacom 18, PricewaterCoopers and Adidas.

If you have a good idea for a new business and have the dedication and motivation to make it happen, then we want to hear from you. The Enterprise Place, based on-campus at St Peter's Gate Business Centre, is the perfect environment for entrepreneurial students and graduates to turn their business ideas into reality.

You will have access to free hot desk space, IT facilities, specialist advice and support and business mentors and networking opportunities.

To find out more about how we can help you start a business, please contact the University's Enterprise Team:

0191 515 3751

enterprise@sunderland.ac.uk

Chartered Management Institute (CMI) Accreditation


The Sunderland MBA is accredited by the CMI, an accredited professional institution for management. Students achieving the MBA are awarded the CMI Level 7 Diploma in Strategic Management and Leadership in recognition of knowledge enhancement and understanding of practice of management

Graduating from a CMI-accredited course has been proven to boost employability by as much as 10%. According to the 2016/17 Destinations of Leavers from Higher Education (DLHE) survey, 58% of graduates from CMI-accredited courses were in graduate-level employment, further study or training within 6 months of graduating, compared with 48% from non-accredited business courses (based on UK students).


Meet the students

  • The visits to world-known companies like BMW and Audi in Munich are of great benefit.
    Kendrick Lim, MBA student

    Kendrick Lim

Meet the team

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