Business and Marketing Management via Study Centres BA (Hons)

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MDIS Tashkent

Students must apply via one of the following online application forms:-

Stage 1

Course starts: 24 September 2018Apply now

Stage 2

Course starts: 24 September 2018Apply now

Stage 3

Course starts: 24 September 2018Apply now

SEGI Subang Jaya

Students must apply via one of the following online application forms:-

Stage 1

Course starts: 10 September 2018Apply now

Stage 2

Course starts: 10 September 2018Apply now

SEGI Sarawak

Students must apply via one of the following online application forms:-

Stage 1

Course starts: 10 September 2018Apply now

Stage 2

Course starts: 10 September 2018Apply now

SEGI Penang

Students must apply via one of the following online application forms:-

Stage 1

Course starts: 10 September 2018Apply now

Stage 2

Course starts: 10 September 2018Apply now

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Understand how to bring customers and sales to a business. Study for a UK degree from your country. Start a rewarding career in Marketing.

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Overview

If you live in Malaysia or Hong Kong, this course is a way to gain a world-class undergraduate degree from a British university without leaving your country. The content of this course is the same as the Sunderland campus-based course BA (Hons) Business and Marketing Management.

BA (Hons) Business and Marketing Management focuses on the skills you need to be an effective Marketing Manager. You’ll focus on marketing management, planning and strategy, marketing communications, consumer behaviour and digital marketing.

Please contact your Study Centre for the duration and mode of this course.

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Why us?

  • 'World-leading' research in Business, according to the Latest Research Excellence Framework (REF)
  • The Sunderland Business School is a member of ‘The Association of Business Schools’

Course structure

Teaching methods include lectures, seminars, debates, tutorials, and computer-based learning. You will be encouraged to develop independent study skills. Throughout the course the focus is on innovative learning, by doing and reflecting. You will take part in problem-based learning, where you work within a small team to explore issues or decide how to manage a situation. This helps you to dissect, challenge and debate issues.

Your progress will be assessed with business simulations, presentations, reports, essays, tests and time-constrained assessments.

Year 1 (national level 4):

  • Employability Skills (20 credits)
  • Contemporary Debates in Business Management (20 credits)
  • Understanding the Business Environment (40 credits)
  • Understanding Business (40 credits)

 

Some modules have prerequisites. Read more about what this means in our Help and Advice article.

Year 2 (national level 5):

  • Introduction to Strategic Management (20 credits)
  • Marketing Communications (20 credits)
  • Developing Career Prospects (20 credits)
  • Responsible Business (20 credits)
  • Marketing Intelligence (20 credits)
  • Marketing Management (20 credits)

Final year (national level 6):

Core modules

  • Applying Critical Reflective Practice (20 credits)
  • Strategic Marketing (20 credits)
  • Consumer Psychology (20 credits)
  • Internet Marketing (20 credits)


Optional modules (choose one)

  • Business Research Dissertation (40 credits)
  • Placement Project (40 credits)
  • Critical Debate in Professional Practice (40 credits)

Facilities

This course is taught in Malaysia and Hong Kong. For more information, please visit the website for the relevant study centre.

Entry requirements

Each study centre that teaches this course has its own entry requirements and fees. As a guide, the Sunderland campus version of the course requires 280 points from a minimum of two A Levels, or equivalent.

Contact the relevant study centre for entry requirements:

If English is not your first language, please see our English language requirements.

Fees and finance

Please contact the relevant study centre for information about tuition fees and scholarships:

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This information was correct at the time of publication.

Student in the Sunderland Futures department

Employment

As a graduate from this course you'll have excellent skills and knowledge in marketing management, planning and strategy, marketing communications, consumer behaviour and internet marketing. You will be ready to step into a marketing role in a wide variety of industries, both in your own country and across the world.

Some of the companies which employ our Business graduates include: Microsoft, IBM, Nike, Adidas, P&G, Lloyds TSB, Marriott Hotels, and the NHS.

Employability modules

All University of Sunderland undergraduate business courses include three employability modules:

‘Employability Skills’, ‘Developing Career Prospects’ and ‘Applying Critical Reflective Practice’.

These modules are designed specifically around self-development, and will help you get the career you want when you graduate.