Business and Marketing Management via Study Centres BA (Hons)

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SEGi Subang Jaya

Students must apply via one of the following online application forms:-

Stage 1

Course starts: 09 September 2019Apply now

Stage 2

Course starts: 09 September 2019Apply now

SEGi Sarawak

Students must apply via one of the following online application forms:-

Stage 1

Course starts: 09 September 2019Apply now

Stage 2

Course starts: 09 September 2019Apply now

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Understand how to bring customers and sales to a business. Study for a UK degree from your country. Start a rewarding career in Marketing.

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Gain a world-class undergraduate degree from a British university without leaving your country. The content of this course is the same as the Sunderland campus-based course BA (Hons) Business and Marketing Management.

BA (Hons) Business and Marketing Management focuses on the skills you need to be an effective Marketing Manager. You’ll focus on marketing management, planning and strategy, marketing communications, consumer behaviour and digital marketing.

Please contact your Study Centre for the duration and mode of this course.

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Why us?

  • 'World-leading' research in Business, according to the latest Research Excellence Framework (REF)
  • The Sunderland Business School is a member of ‘The Association of Business Schools’

Course structure

Teaching methods include lectures, seminars, debates, tutorials, and computer-based learning. You will be encouraged to develop independent study skills. Throughout the course the focus is on innovative learning, by doing and reflecting. You will take part in problem-based learning, where you work within a small team to explore issues or decide how to manage a situation. This helps you to dissect, challenge and debate issues.

Your progress will be assessed with business simulations, presentations, reports, essays, tests and time-constrained assessments.

Year 1 (national level 4):

  • Essential Study and Employment Skills (20 credits)
  • Introduction to Marketing (20 credits)
  • Introduction to HRM and Talent Development (20 credits)
  • Introduction to Accounting and Finance (20 credits)
  • Introduction to Managing and Leading People (20 credits)
  • Introduction to Business Operations and Services (20 credits)


Some modules have prerequisites. Read more about what this means in our Help and Advice article.

Year 2 (national level 5):

  • Personal and Professional Development (20 credits)
  • Quality Management for Organisational Excellence (20 credits)
  • Business ESR (20 credits)
  • Digital Marketing (20 credits)
  • Marketing Management and Metrics (20 credits)
  • Integrated Marketing Communications (20 credits)

Final year (national level 6):

  • Developing the Reflexive Practitioner (20 credits)
  • Strategic Marketing (20 credits)
  • Psychology of Consumers in a Digital Age (20 credits)
  • Critical and Emerging Themes in Marketing (20 credits)
  • Branding and Reputation Management (20 credits)
  • Marketing Research in Practice (20 credits)


For more information on location and facilties please visit the website directly.

Entry requirements

Our typical offer is

  • GPA 3.0 or above from High School Diploma along with one of the following at the required grade - SAT I and SAT II, ACT or Advanced Placement

If your qualification is not listed above, please contact the Student Administration team at for further advice.

We also require three passes at GCSE grade C or above, which must include Mathematics and English Language, or an equivalent qualification, for example; a minimum of Level 2 Key Skills in Communication and Application of Number. If you have studied for a new GCSE for which you will be awarded a numerical grade then you will need to achieve a grade 4 or above.

If English is not your first language we will require an International English Language Testing System (IELTS) with an overall score of 6.0 and at least 5.5 or higher in each component: reading, writing, listening and speaking. An alternative approved Secure English Language Test (SELT) can also be considered if the applicant's element scores are equivalent to those required for IELTS.

Fees and finance

Please contact the relevant study centre for information about tuition fees and scholarships.

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This information was correct at the time of publication.

Student in the Sunderland Futures department


As a graduate from this course you'll have excellent skills and knowledge in marketing management, planning and strategy, marketing communications, consumer behaviour and internet marketing. You will be ready to step into a marketing role in a wide variety of industries, both in your own country and across the world.

Some of the companies which employ our Business graduates include: Microsoft, IBM, Nike, Adidas, P&G, Lloyds TSB, Marriott Hotels, and the NHS.

Employability modules

All University of Sunderland undergraduate business courses include three employability modules:

‘Employability Skills’, ‘Developing Career Prospects’ and ‘Applying Critical Reflective Practice’.

These modules are designed specifically around self-development, and will help you get the career you want when you graduate.

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