Business and Marketing Management BA (Hons)

Focus on skills and knowledge related to marketing. Undertake a paid placement. Graduate and embark on a rewarding career.

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Overview

BA (Hons) Business and Marketing Management forms part of our suite of business courses. Compared to the core Business and Management course, it has a greater focus on skills and knowledge related to marketing, including marketing management, planning and strategy, marketing communications, consumer behaviour and internet marketing. The course is accredited by the Chartered Institute of Marketing (CIM) and gives you exemption from its first two levels of study and certain modules at the Professional Diploma level.

CIM Logo

The course has a range of employability modules across all years which help you strengthen the six key attributes of being capable, enquiring, creative, enterprising, ethical and global in outlook.

Why us?

'World-leading' research in Business, according to the latest Research Excellence Framework (REF)
The Sunderland Business School is a member of ‘The Association of Business Schools’
Accredited by The Chartered Institute of Marketing (CIM)
Available as a sandwich year course where you can engage in a one-year industrial placement
A strongly vocational programme with employability as a key focus with a mix of academic discussion and real world case studies to expand critical thought and discussion

93.4% of our graduates are in employment, further study or training within six months of graduating, according to DLHE 2016/17 (based on full-time, first degree, home leavers)
Our Business courses were ranked 3rd overall in the UK in the 2018 UK Engagement Survey
Our Business courses were ranked 4th in the UK for Assessment and, 2nd in the UK for Retention and Progression, and 3rd in the UK for Employability in the 2018 UK Engagement Survey

Our partners, accreditations and networks

Course structure

Throughout the course the focus is on innovative teaching and learning by doing and reflecting. One technique is problem-based learning, where you work within a small team to explore issues or decide how to manage a situation. This helps you to dissect, challenge and debate issues. Other learning techniques include company visits, guest speakers and cutting-edge e-learning technologies. These are in addition to a combination of lectures, seminars, debates, tutorials and workshops.

Our assessment methods often include coursework and are designed to help consolidate learning. Other methods include assessed case studies and business simulations, presentations, reports, essays, tests and time-constrained assessments.

Year 1 (national level 4)

Core modules

Year 2 (national level 5)

Core modules

Year 3 (national level 6)

Core modules

Optional: Work placement

Some modules have prerequisites. Read more about what this means in our Help and Advice article.

You can access free Wi-Fi throughout the University campus, so you can work from anywhere. If you don't want to carry a laptop around, just use one of the University’s PCs or Macs. We have hundreds of computers for you to use in the Murray Library, St Peter's Library, and the David Goldman Informatics Centre. If you ever have any technical problems, just ask the friendly helpdesk team.
IT provision
The St Peter’s Library contains over 31,000 books related to business, economics, management, human resources, marketing, strategy and tourism.

Added to this, you’ll benefit from a wide range of journals and periodicals in the St Peter’s Library, many of them in an online format. To help you make the most of the wealth of resources, there’s a full-time librarian who is dedicated to the Business and Tourism sections.

Further resources are available at the main Murray Library, which has a total of over 430,000 books with many more available through the inter-library loan service.
Library Services - business and tourism
Map and directions

Facilities

You’ll be based at The Reg Vardy Centre, at The Sir Tom Cowie Campus at St Peter’s. This is home to the Sunderland Business School and the St Peter’s Library with thousands of books related to business, marketing and strategy, economics, management and human resources.

Entry requirements

Our typical offer will be in the region of 112 points from a minimum of two A Levels or equivalent (for example 1 x AVCE double award).

Find out how many points your qualifications are worth using the UCAS Tariff calculator.

We accept a maximum of 6 points from Level 3 Key Skills qualifications.

We also require three passes at GCSE grade C or above, which must include Mathematics and English Language, or a minimum of Level 2 Key Skills in Communication and Application of Number. If you have studied for a GCSE which has a numerical grade then you will need to achieve a grade 4 or above.

If you don't meet our standard entry requirements, we also offer this course with an Integrated Foundation Year.

If English is not your first language, please see our English language requirements.

Fees and finance

The annual fee for this course is:

£9,250 if you are from the UK/EU
£12,000 if you are an international student

If you are not sure whether you qualify as a UK, EU or international student, find out more in our Help and Advice article.

Take a look at the Your Finances section to find out about the scholarships and bursaries that may be available to you.

Use our scholarships calculator to see what you may be entitled to.

Scholarships calculator

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This information was correct at the time of publication.

Career ready

As a graduate of this course you'll have excellent skills and knowledge in marketing management, planning and strategy, accounting and finance and digital marketing. You will be ready to step into a marketing role in a wide variety of industries across the world. Previous Business graduates have roles with companies including Facebook, Bloomberg, Viacom 18, Barclays, Sage, Riu Hotels and Resorts, Enterprise, Esh Group, Marriott, Proctor and Gamble, and Hewlett Packard.

Placements

To further enhance employability we encourage you to undertake a 48-week placement between your second and final year. It effectively becomes a third year of a four-year course. Placements are paid, with an average salary of £14,000-£18,000 a year depending on your location.

Placements are an excellent opportunity to put your learning into practice and understand the context for your new knowledge. The contacts made during placements can also be valuable for future job offers.

Student Business Society

The University supports student-led initiatives that help you gain practical experience of management. The Business Student Society organises events and guest speakers, as well as attending tours of various companies. With its professional approach, it’s a great way to put into practice the lessons about how to make organisations function effectively. There is something for every student who is studying a subject related to business.

Guest speakers

Our invitations to guest speakers allow you to listen to people who are already in the type of management position that you may one day hold. Recent speakers include Maurice Duffy, CEO of Global Blackswan, Mike Johnson, CEO of Castrol and Executive Vice President of BP, Uday K. Dholakia, Senior Partner of Global Consulting, Neil Stephenson, CEO of ONYX, James Ramsbotham, CEO of the North East Chamber of Commerce, as well as other representatives from a number of our region’s largest employers.

Visiting speakers help you relate academic learning to the real experience of people who have already progressed in their careers. It’s all part of broadening your learning so that you’re prepared not just for exams but for life.

Our Exploring Marketing events enable you to learn more about pursuing a marketing career and the benefits of professional qualifications. Previous industry speakers have included Samantha Cwordon, Marketing Manager of The Bridges and Jonathan Sabarre, Vice Chair of CIM North East.

Career destinations

93.4% of our graduates are in employment, further study or training within six months of graduating, according to DLHE 2016/17 (based on full-time, first degree, home leavers).

Our business graduates have progressed into a range of careers in both the public, private and third sectors and into marketing roles that allow them to apply knowledge gained on the course to real-life work experiences. Some of the companies which employ our graduates include Microsoft, IBM, Nike, Adidas, P&G, Lloyds TSB, Marriott Hotels, and the NHS.

Top-up route

A top-up entry option is available to you if you have already successfully completed a Higher National Diploma (HND) or Foundation degree and wish to progress onto the final year of the Honours degree course. Topping up your existing HND or Foundation Degree will take one year of full-time study and may open up future career options to you depending on your chosen career path.

Contact us to find out how you can get credit for your previous learning and top-up your qualification to a range of degrees.

Sunderland Marketing Hub

The Sunderland Marketing Hub gives students – supported by academic staff – an opportunity to address problems presented by local businesses or organisations.

Meet the students

The support I received throughout the course was brilliant.

Marcus Melton

Meet the team

Related courses

Contact

Contact the Student Helpline for further information about studying at the University of Sunderland:

0191 515 3000

student.helpline@sunderland.ac.uk

View Programme Specifications for the Faculty of Business, Law and Tourism.

Page last updated: 07 April 2020

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Overview

Why us?

Our partners, accreditations and networks

Course structure

Year 1 (national level 4)

Core modules

Year 2 (national level 5)

Core modules

Year 3 (national level 6)

Core modules

Facilities

Entry requirements

Fees and finance

Career ready

Placements

Student Business Society

Guest speakers

Career destinations

Top-up route

Sunderland Marketing Hub

Meet the students

Marcus Melton

Meet the team

Related courses

Contact

Sign up to receive more information