Business and Marketing Management BA (Hons)

Experience a field that now, more than ever, impacts upon everyone’s lives. Gain the specialist skills and knowledge to prepare yourself for an exciting career in marketing. Graduate ready for the industry with this professionally accredited course.

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Learning, teaching and assessment in 2021/22

Overview

BA (Hons) Business and Marketing Management forms part of our suite of business courses. Compared to the core Business and Management course, it has a greater focus on skills and knowledge related to marketing, including marketing management, planning and strategy, marketing communications, consumer behaviour and internet marketing. The course is accredited by the Chartered Institute of Marketing (CIM) and gives you exemption from its first two levels of study and certain modules at the Professional Diploma level. This programme allows for a focus on current trends in business and marketing. The course focuses on professional and personal development from a range of perspectives addressing elements of ethical, sustainable, responsible and digital business practices. In addition, experiential learning elements throughout the programme will be shaped by industry and learning will be enhanced through the digital and technological approaches.

CIM Logo

The course has a range of employability modules across all years which help you strengthen the six key attributes of being capable, enquiring, creative, enterprising, ethical and global in outlook.

Why us?

The Sunderland Business School is a member of ‘The Association of Business Schools’
Accredited by The Chartered Institute of Marketing (CIM)
Available as a sandwich year course where you can engage in a one-year industrial placement
A strongly vocational programme with employability as a key focus with a mix of academic discussion and real-world case studies to expand critical thought and discussion

93.4% of our graduates are in employment, further study or training within six months of graduating, according to DLHE 2016/17 (based on full-time, first degree, home leavers)
Our Business courses were ranked 3rd overall in the UK in the 2018 UK Engagement Survey
Our Business courses were ranked 4th in the UK for Assessment and, 2nd in the UK for Retention and Progression, and 3rd in the UK for Employability in the 2018 UK Engagement Survey

Our partners, accreditations and networks

Course structure

Throughout the course the focus is on innovative teaching and learning by doing and reflecting. One technique is problem-based learning, where you work within a small team to explore issues or decide how to manage a situation. This helps you to dissect, challenge and debate issues. Other learning techniques include company visits, guest speakers and cutting-edge e-learning technologies. These are in addition to a combination of lectures, seminars, debates, tutorials and workshops.

Our assessment methods often include coursework and are designed to help consolidate learning. Other methods include assessed case studies and business simulations, presentations, reports, essays, tests and time-constrained assessments.

Year 1 (national level 4):

Business Organisations and Society (30 credits)
Business Management Skills Development (30 credits)
Understanding Markets and Marketing (30 credits)
Fundamentals of Financial Decision Making (30 credits)

Some modules have prerequisites. Read more about what this means in our Help and Advice article.

Year 2 (national level 5):

Managing Self and Others (30 credits)
Delivering Projects for Organisational Success (30 credits)
Integrated Marketing Practice (30 credits)
Analysis and Insights for Marketing (30 credits)

Year 3:

Applied Placement Portfolio 1 (120 credits)

Final year (national level 6):

Strategic Leadership and Collaboration (30 credits)
Managing Business Continuity and Resilience (30 credits)
Business Consultancy Project (30 credits)
Communication and Branding in the Digital Age (30 credits)

Facilities

You’ll be based at The Reg Vardy Centre, at The Sir Tom Cowie Campus at St Peter’s. This is home to the Sunderland Business School and the St Peter’s Library with thousands of books related to business, marketing and strategy, economics, management and human resources.

Entry requirements

Our typical offer is:

Qualification	Minimum grade
High School Diploma along with one of the following at the required grade: SAT I and SAT II, ACT or Advanced Placement	GPA 3.0 or above and: Sat score of 1100/1600 from SATs AP (Grades 3+ in at least 2 subjects) ACT (score of 26+)

If your qualification is not listed above, please contact the Student Administration team at studentadmin@sunderland.ac.uk for further advice.

If you don't meet our standard entry requirements, we also offer this course with an Integrated Foundation Year.

If English is not your first language, please see our English language requirements.

Is your qualification not displaying here? For international qualifications, search our full list of international entry requirements for this course.

Fees and finance

2021/22 fees

The annual fee for this course is:

£9,250 if you are from the UK/Europe*
£12,500 if you are an international student

*European Union (EU), EEA (European Economic Area) and Swiss nationals are classed as international, however 21/22 entrants will receive a European student fee scholarship and will pay the (undergraduate) home tuition fee rate of £9,250 for the duration of their studies. The discounted fee will be reflected in your offer letter. Learn more in our Help and Advice article.

Take a look at the Your Finances section to find out about the scholarships and bursaries that may be available to you.

This information was correct at the time of publication.

Career ready

This programme aims to provide students with opportunities to explore and discover their unique identity and encourage engagement with experiences which will increase self-efficacy and provide tangible evidence of that identity. Our marketing students graduate with sought-after skills and knowledge across all areas of business and marketing management. You'll understand how businesses create success, how to manage business operations, how to make informed decisions, and how to lead change in organisations.

The employability focussed curriculum of the course has been designed in collaboration with a range of employers including: CDC Wealth Management, Caterpillar, Nissan, Network Rail, NCC, NHS, Enterprise Rent a Car, Uplift LP, Sedgefield SSP CIC, Castle Howard and NRL.

Paid placements

The faculty-based employability team will support you in securing an optional paid work placement to further enhance your employability between your second and final year. It effectively becomes a third year of a four-year course, and you’ll earn an average salary of £14,000-£18,000 a year depending on your location.

Placements are an excellent opportunity to put your learning into practice and understand the context for your new knowledge. The contacts made during placements can also be valuable for future job offers.

Student Business Society

The University supports student-led initiatives that help you gain practical experience of management. The Business Student Society organises events and guest speakers, as well as attending tours of various companies. With its professional approach, it’s a great way to put into practice the lessons about how to make organisations function effectively. There is something for every student who is studying a subject related to business.

Guest speakers

Our regular programme of guest speakers from industry allows you to listen to people who are already in the type of management position that you may one day hold. Recent speakers include Maurice Duffy, CEO of Global Blackswan, Mike Johnson, CEO of Castrol and Executive Vice President of BP, Uday K. Dholakia, Senior Partner of Global Consulting, Neil Stephenson, CEO of ONYX, James Ramsbotham, CEO of the North East Chamber of Commerce, as well as other representatives from a number of our region’s largest employers.

Top-up route

A top-up entry option is available to those who have already successfully completed a Higher National Diploma (HND) or Foundation Degree and wish to progress onto the final year of the honours degree course. Topping up your existing HND or Foundation Degree will take one year of full-time study and may open up future career options to you depending on your chosen career path.

Contact us to find out how you can get credit for your previous learning and top-up your qualification to a range of degrees.

Sunderland Marketing Hub

Launching soon, the Sunderland Marketing Hub gives students – supported by academic staff – an opportunity to address problems presented by local businesses or organisations.

Meet the students

The support I received throughout the course was brilliant.

Marcus Melton

Related courses

Contact

Contact the Student Helpline for further information about studying at the University of Sunderland:

0191 515 3000

student.helpline@sunderland.ac.uk

View Programme Specifications for the Faculty of Business, Law and Tourism.

Page last updated: 14 June 2021

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