Business and Marketing Management BA (Hons)

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If you are applying for this course from within the UK/EU, click apply now.

Course starts: 16 September 2019Apply now

If you are applying for this course from outside the UK/EU, click apply now.

Course starts: 16 September 2019Apply now

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Focus on skills and knowledge related to marketing. Undertake a paid placement. Graduate and embark on a rewarding career.

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Overview

BA (Hons) Business and Marketing Management forms part of our suite of business courses. Compared to the core Business and Management course, it has a greater focus on skills and knowledge related to marketing, including marketing management, planning and strategy, marketing communications, consumer behaviour and internet marketing. The course is accredited by the Chartered Institute of Marketing (CIM) and gives you exemption from its first two levels of study and certain modules at the Professional Diploma level.

Sunderland is one of the first universities in the UK to introduce employability modules, which help you identify your strengths and aspirations, and plan for personal development.

The University of Sunderland Business School is associated with the following bodies:


Association to Advance Collegiate Schools of Business
Member
Principles for Responsible Management Education
Signatory

European Foundation for Management Development
Member
Chartered Association of Business Schools
Member

 

 

Why us?

  • 'World-leading' research in Business, according to the latest Research Excellence Framework (REF)
  • The Sunderland Business School is a member of ‘The Association of Business Schools’
  • Accredited by The Chartered Institute of Marketing (CIM)
  • Available as a sandwich year course where you can engage in a one-year industrial placement
  • A strongly vocational programme with employability as a key focus with a mix of academic discussion and real world case studies to expand critical thought and discussion
  • 93.4% of our graduates are in employment, further study or training within six months of graduating, according to DLHE 2016/17 (based on full-time, first degree, home leavers)
  • Our Business courses were ranked 3rd overall in the UK in the 2018 UK Engagement Survey
  • Our Business courses were ranked 4th in the UK for Assessment and, 2nd in the UK for Retention and Progression, and 3rd in the UK for Employability in the 2018 UK Engagement Survey

Course structure

Throughout the course the focus is on innovative teaching and learning by doing and reflecting. One technique is problem-based learning, where you work within a small team to explore issues or decide how to manage a situation. This helps you to dissect, challenge and debate issues. Other learning techniques include company visits, guest speakers and cutting-edge e-learning technologies. These are in addition to a combination of lectures, seminars, debates, tutorials and workshops.

Our assessment methods often include coursework and are designed to help consolidate learning. Other methods include assessed case studies and business simulations, presentations, reports, essays, tests and time-constrained assessments.

Year 1 (national level 4):

  • Essential Study and Employment Skills
  • Introduction to Marketing
  • Introduction to HRM and Talent Development
  • Introduction to Accounting and Finance
  • Introduction to Managing and Leading People
  • Introduction to Business Operations and Services

 

Some modules have prerequisites. Read more about what this means in our Help and Advice article.

Read more

Year 2 (national level 5):

  • Personal and Professional Development
  • Quality Management for Organisational Excellence
  • Business ESR
  • Digital Marketing
  • Marketing Management and Metrics
  • Integrated Marketing Communications
Read more

Year 3:

  • Work placement (optional)

Final year (national level 6):

  • Developing the Reflexive Practitioner
  • Strategic Marketing
  • Psychology of Consumers in a Digital Age
  • Critical and Emerging Themes in Marketing
  • Branding and Reputation Management
  • Marketing Research in Practice
      
Read more

  • You can access free Wi-Fi throughout the University campus, so you can work from anywhere. If you don't want to carry a laptop around, just use one of the University’s PCs or Apple Macs. We have hundreds of computers for you to use in the Murray Library, St Peter's Library, and the David Goldman Informatics Centre. If you ever have any technical problems, just ask the friendly helpdesk team.

    IT provision

  • The St Peter’s Library contains over 31,000 books related to business, economics, management, human resources, marketing, strategy and tourism.

    Added to this, you’ll benefit from a wide range of journals and periodicals in the St Peter’s Library, many of them in an online format. To help you make the most of the wealth of resources, there’s a full-time librarian who is dedicated to the Business and Tourism sections.

    Further resources are available at the main Murray Library, which has a total of over 430,000 books with many more available through the inter-library loan service.

    Library Services - business and tourism
  • Map and directions

Facilities

You’ll be based at The Reg Vardy Centre, at The Sir Tom Cowie Campus at St Peter’s. This is home to the Sunderland Business School and the St Peter’s Library with thousands of books related to business, marketing and strategy, economics, management and human resources.

 

 

 

Entry requirements

Our typical offer will be in the region of 112 points from a minimum of two A Levels or equivalent (for example 1 x AVCE double award). 

We accept a maximum of 6 points from Level 3 Key Skills qualifications.

We also require three passes at GCSE grade C or above, which must include Mathematics and English Language, or a minimum of Level 2 Key Skills in Communication and Application of Number. If you have studied for a GCSE which has a numerical grade then you will need to achieve a grade 4 or above.

If English is not your first language, please see our English language requirements.

Fees and finance

The annual fee for this course is:

  • £9,250 if you are from the UK/EU
  • £11,500 if you are an international student

If you are not sure whether you qualify as a UK, EU or international student, find out more in our Help and Advice article.

Take a look at the Your Finances section to find out about the scholarships and bursaries that may be available to you.

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This information was correct at the time of publication.

Student at the graduation ceremony

Employment

As a graduate of this course you'll have excellent skills and knowledge in marketing management, planning and strategy, accounting and finance and digital marketing. You will be ready to step into a marketing role in a wide variety of industries across the world. Previous Business graduates have roles with companies including Facebook, Bloomberg, Viacom 18, Barclays, Sage, Riu Hotels and Resorts, Enterprise, Esh Group, Marriott, Proctor and Gamble, and Hewlett Packard. 

Placements

To further enhance employability we encourage you to undertake a 48-week placement between your second and final year. It effectively becomes a third year of a four-year course. Placements are paid, with an average salary of £14,000-£18,000 a year depending on your location.

Placements are an excellent opportunity to put your learning into practice and understand the context for your new knowledge. The contacts made during placements can also be valuable for future job offers.

Student Business Society

The University supports student-led initiatives that help you gain practical experience of management. The Business Student Society organises events and guest speakers, as well as attending tours of various companies. With its professional approach, it’s a great way to put into practice the lessons about how to make organisations function effectively. There is something for every student who is studying a subject related to business.

Guest speakers

Our invitations to guest speakers allow you to listen to people who are already in the type of management position that you may one day hold. Recent speakers include Maurice Duffy, CEO of Global Blackswan, Mike Johnson, CEO of Castrol and Executive Vice President of BP, Uday K. Dholakia, Senior Partner of Global Consulting, Neil Stephenson, CEO of ONYX, James Ramsbotham, CEO of the North East Chamber of Commerce, as well as other representatives from a number of our region’s largest employers.

Visiting speakers help you relate academic learning to the real experience of people who have already progressed in their careers. It’s all part of broadening your learning so that you’re prepared not just for exams but for life.

Our Exploring Marketing events enable you to learn more about pursuing a marketing career and the benefits of professional qualifications. Previous industry speakers have included Samantha Cwordon, Marketing Manager of The Bridges and Jonathan Sabarre, Vice Chair of CIM North East.

Career destinations

93.4% of our graduates are in employment, further study or training within six months of graduating, according to DLHE 2016/17 (based on full-time, first degree, home leavers).

Examples of companies that have recruited students from Sunderland include leading names in IT (Microsoft, IBM, Intel, Hewlett Packard), consumer goods (P&G, Nike, Adidas), banking (Lloyds TSB), hospitality (Marriott Hotels, Starbucks), and the public sector (NHS).

Top-up route

A top-up entry option is available to you if you have already successfully completed a Higher National Diploma (HND) or Foundation degree and wish to progress onto the final year of the Honours degree course. Topping up your existing HND or Foundation Degree will take one year of full-time study and may open up future career options to you depending on your chosen career path.

Contact us to find out how you can get credit for your previous learning and top-up your qualification to a range of degrees.


Meet the students

  • University of Sunderland provides a nurturing environment for those who want to learn.
    Reg Vardy building

    Ben Lax

  • The support I received throughout the course was brilliant.
    Marcus Melton Small

    Marcus Melton

Meet the team

Alan Charlesworth

Senior Lecturer

Graeme Price

Senior Lecturer in Marketing and Strategy

Joel Arnott

Senior Lecturer

Paul-Alan Armstrong VCTF SFHEA

Senior Lecturer in HRM and Leadership

Related courses

Contact

Contact the Student Helpline for further information about studying at the University of Sunderland:

0191 515 3000

student.helpline@sunderland.ac.uk

View Programme Specifications for the Faculty of Business, Law and Tourism.

Page last updated: 15 April 2019

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