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Gain the specialist skills and knowledge to prepare yourself for a career in the exciting field of marketing in this professionally accredited course. Undertake a paid placement. Graduate and embark on a rewarding career.
Register your interestBA (Hons) Business and Marketing Management forms part of our suite of business courses. Compared to the core Business and Management course, it has a greater focus on skills and knowledge related to marketing, including marketing management, planning and strategy, marketing communications, consumer behaviour and internet marketing. The course is accredited by the Chartered Institute of Marketing (CIM) and gives you exemption from its first two levels of study and certain modules at the Professional Diploma level.
The course has a range of employability modules across all years which help you strengthen the six key attributes of being capable, enquiring, creative, enterprising, ethical and global in outlook.
| Upcoming start dates |
|---|
| 25 January 2021 |
| 20 September 2021 |
You should already have received some information on what to expect of your course experience here at the University, where we will initially be adopting a hybrid approach to teaching delivery, through a combination of both face-to-face and online delivery teaching mechanisms. This approach to teaching and learning within the programme has been considered the most appropriate way of ensuring we all remain safe whilst allowing you to commence your studies.
During your induction week activities, you will have the opportunity to meet various staff at the University including the Head of the School of Business and Management and the programme leader for your course.
Furthermore, within the induction week we have a range of other interesting activities planned to enable you to gain knowledge and understanding of the University and to put you into a position to successfully start your studies the following week when teaching begins.
As part of the hybrid approach to delivering the BA (Hons) Business and Marketing Management programme, you will receive:
– Weekly face-to-face module session times with tutors and fellow students allowing you to engage with other students studying the programmes.
– Online and virtual module sessions covering a range of activities relevant to each module you study within our Virtual Learning Environment.
– Online interactive sessions from guest speakers and professional bodies.
– Directed reading and activities to enable you to actively participate within independent study.
Online activities will be captured allowing you to revisit these at future time points to reinforce learning. Our software will allow you to actively participate and engage with tutors and other students within the scheduled online sessions. We are continually reviewing the position on social distancing and as conditions develop we will adapt our approach to teaching and learning accordingly.
We will make all reasonable efforts to provide the courses and student experience outlined. It may be necessary to make changes in response to COVID-19 whilst we continue to follow government guidance. View our FAQs for more information or contact us.
Throughout the course the focus is on innovative teaching and learning by doing and reflecting. One technique is problem-based learning, where you work in a small team to explore issues or decide how to manage a situation. This helps you to dissect, challenge and debate issues. Other teaching methods include company visits, guest speakers and cutting-edge elearning technologies. These are in addition to a combination of lectures, seminars, debates, tutorials and workshops.
Our assessment methods often include coursework and are designed to help consolidate learning. Other methods include assessed case studies and business simulations, presentations, reports, essays, tests and time-constrained assessments.
Some modules have prerequisites. Read more about what this means in our Help and Advice article.
Our typical offer is:
| Qualification | Minimum grade |
|---|---|
| High School Diploma along with one of the following at the required grade: SAT I and SAT II, ACT or Advanced Placement | GPA 3.0 or above and: Sat score of 1100/1600 from SATs AP (Grades 3+ in at least 2 subjects) ACT (score of 26+) |
If your qualification is not listed above, please contact the Student Administration team at studentadmin@sunderland.ac.uk for further advice.
If you don't meet our standard entry requirements, we also offer this course with an Integrated Foundation Year.
If English is not your first language, please see our English language requirements.
2020/21 fees
The annual fee for this course is:
2021/22 fees
The annual fee for this course is:
If you are not sure whether you qualify as a UK, EU or international student, find out more in our Help and Advice article.
Take a look at the Your Finances section to find out about the scholarships and bursaries that may be available to you.
This information was correct at the time of publication.
Our marketing students graduate with sought-after skills and knowledge across all areas of business and management. You'll understand how businesses create success, how to manage business operations, how to make informed decisions, and how to lead change in organisations.
The employability focused curriculum of the course has been designed in collaboration with a range of employers including: CDC Wealth Management, Caterpillar, Nissan, Network Rail, NCC Education, NHS, Enterprise Rent-A-Car, Uplift Associates, Sedgefield SSP CIC, Castle Howard and NRL Ltd.
The faculty-based employability team will support you in securing an optional paid work placement to further enhance your employability between your second and final year. It effectively becomes a third year of a four-year course, and you’ll earn an average salary of £14,000-£18,000 a year depending on your location.
Placements are an excellent opportunity to put your learning into practice and understand the context for your new knowledge. The contacts made during placements can also be valuable for future job offers.
The University supports student-led initiatives that help you gain practical experience of management. The Student Business Society organises events and guest speakers, as well as attending tours of various companies. With its professional approach, it’s a great way to put into practice the lessons about how to make organisations function effectively. There is something for every student who is studying a subject related to business.
Our regular programme of guest speakers from industry allows you to listen to people who are already in the type of management position that you may one day hold. Recent speakers include Maurice Duffy, CEO of Global Blackswan, Mike Johnson, CEO of Castrol and Executive Vice President of BP, Uday K. Dholakia, Senior Partner of Global Consulting, Neil Stephenson, CEO of ONYX, James Ramsbotham, CEO of the North East Chamber of Commerce, as well as other representatives from a number of our region’s largest employers.
A top-up entry option is available to those who have already successfully completed a Higher National Diploma (HND) or Foundation Degree and wish to progress onto the final year of the honours degree course. Topping up your existing HND or Foundation Degree will take one year of full-time study and may open up future career options to you depending on your chosen career path.
Contact us to find out how you can get credit for your previous learning and top-up your qualification to a range of degrees.
Launching soon, the Sunderland Marketing Hub gives students – supported by academic staff – an opportunity to address problems presented by local businesses or organisations.
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Using Your Personal Information
The University of Sunderland is collecting this data in order for you to receive information on your chosen subject(s). Your information will be stored securely in our Customer Relationship Management system which is provided by a 3rd party and used only for the administration and provision of this information. Should you choose to opt in to further communications we will also use your information to facilitate other useful marketing information based on your preferences. Further information on how your data is stored and used can be found in our Privacy notice - marketing.
