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Course starts: 19 September 2022Apply now
Can’t decide between fashion design and fashion promotion and marketing? You don’t have to. This course gives you skills and crucial understanding in both areas; laying a foundation that is praised by industry experts.
In fashion design you’ll develop concepts, explore materials, design fabrics through to full fashion collections, and understand the manufacturing processes. Gain all the skills needed to construct garments; pattern making, cutting, sewing, fabric printing, and craftsmanship; while discovering new technologies.
The fashion promotion and marketing pathway will make you consider the whole fashion market, analyse future trends, develop brands, learn the marketing mix, understand visual merchandising, create promotional materials, and plan and manage events, including fashion shows. You’ll learn graphic design, styling and photography and will have access to our fashion journalism expertise.
Throughout the course you’ll be nurtured, supported and developed by our expert team. They are on hand to guide you and help choose your preferred pathway. They have many years’ experience working and teaching in fashion, specialising in sustainability, garment construction, design, promotion and marketing.
Teaching is almost entirely practical and studio based, supported by lectures, seminars, tutorials, e-learning and independent study and research. Assessment is all coursework based.
In the foundation year you will study five modules; a module about the foundations of art, design, performance and media production, an essential study skills module, a foundation project module, practical numeracy skills, and an introduction to creative practice module. After completion of this foundation year, you will then move onto the Fashion Design and Promotion honours degree course.
In the first year, you’ll cover the fundamental foundation subjects across both fashion design and fashion promotion. In the second year you'll build on, grow and develop your knowledge and learning in both disciplines through a series of live projects, competitions and the annual second year Fashion Show.
In your final year, you'll specialise in your chosen pathway, developing your own unique Final Major Project. Previously these have included the creation and production of a full fashion line; developing a brand identity and look book; producing a fashion publication; creating and delivering a fashion event.
Visit Sunderland Creatives to see the work of our final year students.
The Creative Industries: Arts, Design, Performance, Media Production Integrated Foundation Year includes five modules:
Some modules have prerequisites. Read more about what this means in our Help and Advice article.
Develop creative and valuable skills including including pattern cutting and garment making, traditional print-making, digital design, brand collaboration, visual merchandising and how to promote and communicate ideas.
Study the entire fashion process, from research and design development, right through to the finished product, including pattern cutting, garment construction and technical specifications.
Learn about the key issues shaping the development of fashion and the main designers, companies and publications in the industry today.
Develop your ability to convey ideas through moving image, by learning techniques that will allow you to design, plan, edit and create movies using motion graphics and special effects. Understand the language used to communicate through time-based media and learn a range of industry-standard software and hardware to hone your skills. Practice the techniques that will allow you to create and synchronise moving graphics, video, sound, typography, animated elements and visual effects to create dynamic and effective movies.
Combine exciting design and research to work on a live industry-based brief which focuses on producing unique outfits for exhibition as well as promotional materials including video, photography and poster design.
Further develop your digital design skills and explore personal branding concepts to produce a fashion branding portfolio, as well as planning a Fashion Show and fundraiser event, gaining skills in collaboration, negotiation and self-management.
Develop your skills in illustration and visual communication in creative and innovative ways to meet client requirements.
Explore techniques and processes of creative imagery for fashion media, studying past and present stylists, examining historical and aesthetic influences on their work and styling and directing your own photoshoots.
Experience a short work placement with an employer. Alternatively, gain other experience of working in the creative industries. Examples include: live jobs; competition briefs; a creative placement; and a collaboration with fellow students from relevant subject areas.
Work placement (optional)
Further develop your professional skills by focusing on commercial design and range planning and developing your personal brand identity, while defining your fashion portfolio.
Develop a critical understanding of current contextual issues associated with the creative industries. Apply your research to evaluate, critique, discuss and synthesise your understanding of at least one current contextual issue facing the industry. Demonstrate your skills to produce a media platform to communicate your research, findings, understanding and analysis of the current contextual issues effectively and professionally.
In your final project you get to set your own brief, which will be carefully researched and presented in your Final Proposal. This will provide the framework for your personal project, which you can direct in a number of ways. Past successful final projects have included an ethical childrenswear range for IKEA, an original branding and promotion pack for an urban menswear range and a conceptual collection of mens’ suits inspired by the stages of grief through to acceptance.
We don’t currently display entry requirements for United States. Please contact the Student Admin team on email@example.com or 0191 515 3154.
Entry requirements are provided for guidance only and we may offer you an entrance interview which will help us determine your eligibility for your chosen degree. This enables us to consider making you an offer if you are perhaps a mature student who has been out of education for a period of time, or you have gained significant knowledge and skills through employment rather than traditional education.
Eligible entry qualifications:
1. Normally a minimum of three Level 2 qualifications (NVQ, GCSE or equivalent), including Maths and English at grade C or above** and a minimum of 40 UCAS tariff points from Level 3 qualifications (e.g. A or AS Levels, BTEC certificates/diplomas, access courses or equivalent)
2. Demonstrable evidence of appropriate knowledge and skills acquired from at least three years of post-school work experience.
If you are unsure of whether you think you might be suitable for the course, please contact us!
** If you have studied for a GCSE which has a numerical grade then you will need to achieve a grade 4 or above. Equivalent alternative qualifications are also accepted, such as Level 2 Key Skills in Communication and Application of Number. If you have not achieved a grade C in Maths and English we may be able to work with you to ensure that you are able to gain these in the first year of the course, depending on your experience.
If English is not your first language, please see our English language requirements.
The annual fee for this course is £9,250 if you are from the UK/Ireland/EU settled/pre-settled.
If you are a full-time UK/Irish/EU settled/EU pre-settled student you may be eligible to receive financial support to cover your fees for the full four years. UK and EU settled students may also be eligible to receive a maintenance loan.
Please note, this course is not available to international students.
Learn more about settled status, pre-settled status, special discounts, visa requirements and Common Travel Area (CTA) agreements for the Republic of Ireland applicants in our Help and Advice article.
Take a look at the Your Finances section to find out about the scholarships and bursaries that may be available to you.
This information was correct at the time of publication.
The UK fashion industry is worth £26 billion to the economy and growing. More than 800,000 people are working in fashion in the UK and we want you to be part of it.
We'll prepare you to work in areas including: design, styling, promotion, marketing, manufacturing, visual merchandising, buying and selling.
Graduates from this course have gone into a wide range of careers, from fashion design, pattern cutting and garment technology to sourcing and allocating, buying, branding, marketing, merchandising, communications, styling and more.
The professional skills graduates obtain from this course also allow them to build successful freelance careers.
Past graduates have gone on to work for well renowned design companies such as Abercrombie and Fitch, River Island, Debenhams, TopMan, All Saints and Matalan.
Get real life experience by organising your own fashion event in the city in the second year. Working together to liaise with venues, planning music, branding and marketing, booking models and not forgetting creating pieces for the show.
Previous events have included a fashion film premiere, a catwalk show, a dance performance and DJ. The fundraising event, which is part of an event planning module, helps our students raise money for their final year Degree Show.
Creative Industries Week gives everyone in Arts and Creative the opportunity to participate in a range of projects, workshops, talks, industry visits and career events. This exciting week encourages interdisciplinary working, broadens your experience, builds your confidence and helps to develop your career path.
Sunderland Culture is a collaboration between the University, council and the city’s key cultures organisations. This partnership brings big-name creatives in contemporary visual arts, glass, ceramics and performance to the city; showcases exciting local talent; and gives our students unique experiences including exceptional career-enhancing opportunities. Learn more at .
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