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Course starts: 18 September 2023Apply now
Can’t decide between fashion design and fashion promotion and marketing? You don’t have to. This course gives you skills and crucial understanding in both areas; laying a foundation that is praised by industry experts.
In fashion design you’ll develop concepts, explore materials, design fabrics through to full fashion collections, and understand the manufacturing processes. Gain all the skills needed to construct garments; pattern making, cutting, sewing, fabric printing, and craftsmanship; while discovering new technologies.
The fashion promotion and marketing pathway will make you consider the whole fashion market, analyse future trends, develop brands, learn the marketing mix, understand visual merchandising, create promotional materials, and plan and manage events, including fashion shows. You’ll learn graphic design, styling and photography and will have access to our fashion journalism expertise.
Throughout the course you’ll be nurtured, supported and developed by our expert team. They are on hand to guide you and help choose your preferred pathway. They have many years’ experience working and teaching in fashion, specialising in sustainability, garment construction, design, promotion and marketing.
Teaching is almost entirely practical and studio based, supported by lectures, seminars, tutorials, e-learning and independent study and research. Assessment is all coursework based.
In the foundation year you will study five modules; a module about the foundations of art, design, performance and media production, an essential study skills module, a foundation project module, practical numeracy skills, and an introduction to creative practice module. After completion of this foundation year, you will then move onto the Fashion Design and Promotion honours degree course.
In the first year, you’ll cover the fundamental foundation subjects across both fashion design and fashion promotion. In the second year you'll build on, grow and develop your knowledge and learning in both disciplines through a series of live projects, competitions and the annual second year Fashion Show.
In your final year, you'll specialise in your chosen pathway, developing your own unique Final Major Project. Previously these have included the creation and production of a full fashion line; developing a brand identity and look book; producing a fashion publication; creating and delivering a fashion event.
The Creative Industries: Arts, Design, Performance, Media Production Integrated Foundation Year includes five modules:
Some modules have prerequisites. Read more about what this means in our Help and Advice article.
Develop a core understanding of fashion design and promotion, including understanding of basic fashion and promotion terminology, critical appraisal of briefings, visual and factual research, speculation on potential solutions, selecting and synthesising innovative ideas, developing preferred outcomes and refining and presenting ideas to an informed audience. Create a six-outfit collection for a high street/online store, alongside a promotional campaign including advertisement and packaging, all aimed at a specific target audience. Gain skills in using digital CAD packages, the construction processes for fashion, basic pattern-cutting, characteristics of fabric types, and fabric embellishment through print and embroidery.
Develop core skills in inquiry and exploration and problem-based learning. Concentrate on underpinning basic pattern-cutting, fabrication, design and construction processes for fashion. Engage a wide range of technical pattern cutting, construction and visual communication skills. Apply a design process at an introductory level, which includes critical appraisal of briefings, visual and factual research, speculation on potential solutions, selecting and synthesising innovative ideas, developing preferred outcomes and refining and presenting ideas to an informed audience. Explore technical design skills through manual and basic digital methodologies to realise outcomes during supported workshop and directed study time. Use manual and related CAD technologies or other media, and develop skills to assist in the visual communication and presentation of design ideas.
Apply research and analytical skills to develop and evaluate written and visual material contexualising fashion history within the wider fashion world. Critically analyse the key theoretical arguments in fashion and build an awareness of the major designers, brands, publications and companies in the industry today. Develop a critical understanding of cultural, political and societal issues and events that have shaped fashion and the fashion media
Develop your ability to convey ideas through moving image, by learning techniques that will allow you to design, plan, edit and create movies using motion graphics and special effects. Understand the language used to communicate through time-based media and learn a range of industry-standard software and hardware to hone your skills. Practice the techniques that will allow you to create and synchronise moving graphics, video, sound, typography, animated elements and visual effects to create dynamic and effective movies. These can be used in different design disciplines such as Graphics or Fashion, for promotion and advertising, animated look books, information graphics, personal portfolios, and more.
Develop your core practical skills in a commercial design context. Gain practical knowledge of the fundamental skills and technologies that underpin design and manufacture in contemporary fashion. Progress the development of your creative design practice within a specified commercial context. Research and investigate a specific market, underpinning your understanding of the context of commercial design, fashion and textile sustainability and its restrictions. Develop deeper pattern-cutting skills, construction methods and fabric awareness, and apply your skills through a design project.
Work towards two separate projects. Learn how to investigate and analyse different trends and design ideas in order to create a final range plan. Create an individual brand identity including logo and promotional literature for your final range plan. Develop a key understanding of how to plan, promote and brand a fundraising event to be held in the city of Sunderland in order to raise funds for your final year show, working within a team. Create a personal file documenting the process and methods of planning and staging the fashion event.
Develop an advanced understanding of how to use the most appropriate illustration and presentation methods to build upon your growing awareness of designing for a particular market sector, in this case, sportswear. Grow your skills in fashion illustration techniques in order to enhance your designs and improve presentation. Learn to utilise different visual communication methods in order to communicate your ideas in clear, exciting and innovative ways that meet individual and specific client requirements. Create both hand-rendered and digital illustration styles through using a variety of different methods and techniques to develop a design story. Investigate, analyse and evaluate the work of other illustrators in order to understand the different applications they use in order to further develop your own personal style.
Explore the techniques and processes of creative imagery for fashion media. Study past and present stylists to discern the personal, aesthetic and historical influences on their work, as well as the impact of editorial brand and target audience on the imagery they create. Learn the practicalities of styling, including the sourcing of themes, garments, models and hair and make-up artists, and act as stylists and art directors to oversee your own studio shoots.
Learn essential job search skills and experience a short work placement with an employer, or other experience of working in the creative industries. Prepare yourself for industry with a portfolio/showreel that demonstrates your creative abilities and prepares you to move towards Year 3 and professional practice. Build your online presence as a creative using CreateBritain.com and understand how social media can effectively become a shop window for your skills. Learn the importance of building a professional network and gain studio insights through agency visits, collaborations or creative lives talks. Experience the requirements of working with real clients on ‘live’ briefs, whether found through your own networks, or through HotHouse or the Creative Industries Hub.
Work placement (optional)
Produce content for a professional portfolio, reflecting individual design skills and creativity to prepare for your chosen career. Complete a series of briefs or live projects allowing you to demonstrate a personal style in design, promotion and branding with guidance through personal tutorials in order to achieve a professional standard of presentation. Participate in a portfolio review with visiting professionals who can give you independent feedback and advice.
Develop a critical understanding of current contextual issues associated with the creative industries. Apply your research to evaluate, critique, discuss and synthesise your understanding of at least one current contextual issue facing the industry. Demonstrate your skills to produce a media platform to communicate your research, findings, understanding and analysis of the current contextual issues effectively and professionally.
In your final project you get to set your own brief, which will be carefully researched and presented in your Final Proposal. This will provide the framework for your personal project, which you can direct in a number of ways. Past successful final projects have included an ethical childrenswear range for IKEA, an original branding and promotion pack for an urban menswear range and a conceptual collection of mens’ suits inspired by the stages of grief through to acceptance.
We don’t currently display entry requirements for United States. Please contact the Student Admin team on firstname.lastname@example.org or 0191 515 3154.
Entry requirements are provided for guidance only and we may offer you an entrance interview which will help us determine your eligibility for your chosen degree. This enables us to consider making you an offer if you are perhaps a mature student who has been out of education for a period of time, or you have gained significant knowledge and skills through employment rather than traditional education.
Eligible entry qualifications:
1. Normally a minimum of three Level 2 qualifications (NVQ, GCSE or equivalent), including Maths and English at grade C or above** and a minimum of 40 UCAS tariff points from Level 3 qualifications (e.g. A or AS Levels, T Levels, BTEC certificates/diplomas, access courses or equivalent)
2. Demonstrable evidence of appropriate knowledge and skills acquired from at least three years of post-school work experience.
If you are unsure of whether you think you might be suitable for the course, please contact us!
** If you have studied for a GCSE which has a numerical grade then you will need to achieve a grade 4 or above. Equivalent alternative qualifications are also accepted, such as Level 2 Key Skills in Communication and Application of Number. If you have not achieved a grade C in Maths and English we may be able to work with you to ensure that you are able to gain these in the first year of the course, depending on your experience.
If English is not your first language, please see our English language requirements.
The annual fee for this course is £9,250 if you are from the UK/Ireland/EU settled/pre-settled.
If you are a full-time UK/Irish/EU settled/EU pre-settled student you may be eligible to receive financial support to cover your fees for the full four years. UK and EU settled students may also be eligible to receive a maintenance loan.
Please note, this course is not available to international students.
Learn more about settled status, pre-settled status, special discounts, visa requirements and Common Travel Area (CTA) agreements for the Republic of Ireland applicants in our Help and Advice article.
Take a look at the Your Finances section to find out about the scholarships and bursaries that may be available to you.
This information was correct at the time of publication.
The UK fashion industry is worth £26 billion to the economy and growing. More than 800,000 people are working in fashion in the UK and we want you to be part of it.
We'll prepare you to work in areas including: design, styling, promotion, marketing, manufacturing, visual merchandising, buying and selling.
Graduates from this course have gone into a wide range of careers, from fashion design, pattern cutting and garment technology to sourcing and allocating, buying, branding, marketing, merchandising, communications, styling and more.
The professional skills graduates obtain from this course also allow them to build successful freelance careers.
Past graduates have gone on to work for well renowned design companies such as Abercrombie and Fitch, River Island, Debenhams, TopMan, All Saints and Matalan.
Get real life experience by organising your own fashion event in the city in the second year. Working together to liaise with venues, planning music, branding and marketing, booking models and not forgetting creating pieces for the show.
Previous events have included a fashion film premiere, a catwalk show, a dance performance and DJ. The fundraising event, which is part of an event planning module, helps our students raise money for their final year Degree Show.
Creative Industries Week gives everyone in Arts and Creative the opportunity to participate in a range of projects, workshops, talks, industry visits and career events. This exciting week encourages interdisciplinary working, broadens your experience, builds your confidence and helps to develop your career path.
Sunderland Culture is a collaboration between the University, council and the city’s key cultures organisations. This partnership brings big-name creatives in contemporary visual arts, glass, ceramics and performance to the city; showcases exciting local talent; and gives our students unique experiences including exceptional career-enhancing opportunities. Learn more at .
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