The content on the BSc (Hons) International Tourism and Hospitality Management course reflects our close links with employers, and our teaching emphasises the connections between theories and practice.
A distinctive feature of this course is the core module ‘Meetings, Incentives, Conferences and Exhibitions’, which gives you a fundamental understanding of theories relevant to successful international tourism management.
Field trips are an integral part of the course, and previous destinations have included New York, Paris, Barcelona and Prague. You’ll also go on field trips to places within the UK, and we regularly invite industry speakers to come to us in Sunderland.
You’ll be taught by passionate staff who produce world-leading and internationally excellent research.
A typical week for you will include lectures, seminars, tutorials, open and resource-based learning, and supervised project and group work. There is an emphasis on developing independent study skills. You’ll also have opportunities to present ideas and information to other students and also develop concepts and analyses within groups.
Assessment methods include written coursework, projects, presentations, practical exercises, time-constrained and multiple-choice examinations and the major project in your final year.
The Business and Tourism Integrated Foundation Year includes five modules:
Engage with the literature and current debates on some of the major current global issues and trends within Business and Tourism in general. Examples include: wireless communication and technological transformation, universal payment methods, cost of fuel, security/safety and pandemics, political conditions, food security and food waste, rising income inequality, international trade and investment. Investigate a current global issue related to your degree of study via lectures/seminars, workshops and blended learning activities.
Bridge the gap between Further Education and Higher Education. Understand the level of work you will be expected to do at University, how to become an independent learner and how to find answers yourself.
Investigate a topic area related to your degree programme. Projects will vary according to the degree programme of study but typically the formats would include: a review paper, a practical project or analysis of data for a report. Utilise the lectures and surgeries and gain specialist input into your proposed project. While the module is based around independent learning, tutors are on hand to guide the process through the use of weekly surgeries.
Learn about the main functions of an organisation, its various functional areas, and the role and importance of management in the effective co-ordination of those functions. Explore the contemporary global business issues and its impact on international, regional and local market place. Engage with the relevant literature and current debates in relation to your identified areas.
Consolidating your numerical skills, see how these can be used in real-life applications, and consider how statistical results are presented, calculated and statistics misrepresented. See how to apply this knowledge in everyday life settings, both at work and at a personal level. Take responsibility for your own learning and ensuring you are able to manage your time and work independently.
Some modules have prerequisites. Read more about what this means in our Help and Advice article.
Understand the importance of heritage, as well as the various roles heritage plays for tourism activities and destinations. Explore forms of heritage interpretation, examining the various meanings of heritage. Reflect on the representation and commodification of heritage for leisure and tourism purposes, often initiated in the context of destination management and regeneration.
Explore the impacts of events and festivals upon local, regional and national economies and upon local communities and society. Consider the physical, political, social/cultural and economic impacts that events and festivals exert on destinations and host communities. Use case studies to analyse impacts within local, global and event specific context.
Gain a fundamental understanding of theories and models appropriate to tourism and hospitality management. Analyse definitions, commonalities and distinctions of tourism and hospitality management. Consider mass and 'niche' products, 'alternative' tourism, transportation, attractions management, National Parks and protected areas, and tourism, society and the environment.
Profile tourism in various regions and destinations, exploring key issues and impacts associated with the development of tourism via a variety of global case studies. Contextualize the changes and impacts of the tourism phenomenon in destinations beyond the UK. Use illustrative case studies to differentiate the key issues in global tourism on a global regional basis, including Asia, the Pacific, Europe, the Americas and Africa.
Receive training and practice in a range of learning and information skills relating to the service sector. Take part in specific workshops to cover information gathering, critical reading, note-taking, essay writing, group work, and written, graphical and verbal presentation. Develop confidence in taking responsibility for your own learning, be more independent, be a more effective learner and be able to motivate yourself.
Get an introduction to the concepts and functions of marketing and business in the context of the service sector. Explore the economics of the service sector, understanding today’s consumer, product development, marketing and business planning, segmentation and research; distribution channels; marketing communication and advertising.
Explore current, important conceptual and practical issues relating to tourism development and management, and gain theoretical context for contemporary debates. Focus on critical debates, developments and case-studies of tourism development with information drawn from a range of sources. Consider media representations of tourism products, motivations and the processes of tourism development, management and marketing.
Analyse the meetings and conference industry, explore principles and operational practices of MICE and conceptualize them within the wider contemporary commercial context. Explore the importance of this industry for the events, tourism and hospitality industry, particularly with focus upon its importance for destination branding. Use different case studies and examples from around the world to illustrate subject knowledge, including operational aspects such as Human Resource Management, Site and Venue considerations as well as Supply and Demand aspects of MICE.
Gain an understanding of the principles of research design and fieldwork, preparing you for research projects that you will undertake later in your university study. Discuss the philosophical underpinnings of quantitative and qualitative research methods and enable yourself to undertake ethical research using participant observation and ethnographic methods, interviewing and focus groups, and questionnaire surveys.
Examine and explain aspects of management application from within different organisational contexts. Analyse and evaluate current business practice through appropriate data collection methods, including electronic sources. Derive and formulate feasible, realistic and cogent conclusions and recommendations to specific hospitality, events, aviation or tourism businesses. Reflect on your own expertise by making an application to these businesses via CV and covering letter.
Travel overseas on a one-week field visit within Europe – visits in recent years have focused on dark tourism in Prague, Krakow and Berlin. Get an introduction to the field area from preparatory lectures, before taking part in group visits and group survey work in the assessed task. Use data collected on the field trip to form the basis of your individual assessed work back in Sunderland.
Examine the relationship between tourism and culture, particularly cultural tourism in different spatial and social contexts. Explore topics that include; tourist practice and performance; globalisation and trends in cultural tourism, festivals and events; cultural tourism festivals and events in urban context; cultural tourism, festivals and events in rural contexts; cultural tourism, festivals and events in Europe; cultural tourism festivals and events in the UK; tourism and cultural identities; issues of commodification and authenticity; modernism and postmodernism and tourism the media and popular culture.
Conceptualize a gastronomic themed event, develop a business and marketing plan, and reflect on hospitality management using a variety of performance measurement techniques. Get an introduction to topics that include event conceptualisation, menu development, food and beverage management, marketing and public relations, interior design, legal and health and safety issues and customer service relations. Take advantage of industry expertise from the hospitality sector through guest lectures, visits to hospitality venues and bespoke workshops.
Gain awareness and knowledge of some of the HR processes, management and resourcing challenges that can be experienced when dealing with and managing employees in industry. Showcase your current skill level when planning and hosting your own training session – a key area to performance and employment with high levels of investment. Critically reflect upon your own personal learning experience, professional performance and practice throughout.
Discover the principles and practices of branding for the service sector. Explore the importance of destination brands and brands for the tourism, hospitality, events, and aviation industries and their experience-related products. Enhance your understanding of brand management, positioning, and brand image within the service sector context.
Make the most of a 48-week placement with a hospitality, events, aviation or tourism related company and graduate with a degree that involves placement in the title. Significantly enhance your chances of graduate employment – students taking this route in the past have benefited from greater employability. Find your placement with support from the University and get assessed in negotiation with your placement provider and placement supervisor.
Explore the global trends of the hospitality industry, focusing on contemporary issues that will vary from year to year. Topics to be included are the impacts of globalization, strategic hospitality management, change management in the hospitality industries, international marketing and branding, global trend analysis, the impact of IT, food and the hospitality industries.
Explore the scope and nature of tourism planning from a political, market, environmental and visitor perspective. Consider the agency and structure of local, regional, national and international planning organisations alongside the dimensions of planning for tourism in the public and private sector. Analyse the role of local stakeholders in the planning process in relation to wider strategic models.
Gain an insight into the characteristics of urban tourism. Examine the re-discovery of the urban environment as a tourist destination – tourist arrivals in cities are constantly growing and increasingly more research has been undertaken to investigate the phenomenon of urban tourism. Cover topics that include: Historical background and the development of urban tourism; Tourism as a key to urban regeneration; The demographic, socio-economic and psychographic profile of the urban tourist; The supply side of urban tourism: services, infrastructure and activities; The impacts of tourism in the urban environment; Managing urban tourism; The concept of place-marketing; Trends and developments in urban tourism.
Focus on an area of tourism management of your choice and design and implement a research proposal in this area. Set aims and objectives, select and implement research methods, conduct a literature review, collect empirical data and analyse appropriately. Benefit from expert supervision as well as training in research methods, research design and the interpretation of data and its relation to contextual material.
Explore the increasingly important area of food and drink tourism for regional economic development and identity formation. Examine the importance of food and drink products to the tourist experience and to destination success for those countries and regions closely associated with food and drink. Analyse the relationship between tourism and gastronomy and examine the direct and indirect advantages and disadvantages to local and regional communities associated with the development of gastronomic tourism and event initiatives
Explore various theories and principles associated with the management of service quality in tourism, hospitality and events. Analyse issues in service delivery for the service organization, employees and consumers. Develop an appropriate model for analysing service quality in a given service organization related to tourism, hospitality or events.
Consider the impact technological innovations have had for the visitor economy in the areas of tourism, hospitality, events and aviation. Reflect on the empowerment of consumers through technology, in particular, opportunities provided through social media and mobile technologies. Learn more about the current digital technologies impacting the visitor economy, such as social media, mobile technologies, augmented and virtual reality, and the concepts of co-creation.
Prepare yourself for a career in industry as an employee, leader or manager. Investigate leadership and management styles and approaches as well as researching and debating equality and diversity issues. Gain a greater understanding of leadership and management challenges which occur every day in the wider world.
Develop your employability and gain an understanding of career pathways in the hospitality, events, aviation and tourism industry. Investigate work environments and study a number of important topics, such as career planning and pathways, communication and networking, presentation and interview skills and more. Discover and work towards securing a graduate job role or career.
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Entry requirements are provided for guidance only and we may offer you an entrance interview which will help us determine your eligibility for your chosen degree. This enables us to consider making you an offer if you're perhaps a mature student who's been out of education for a period of time, or you've gained significant knowledge and skills through employment rather than traditional education.
Eligible entry qualifications:
If you're unsure of whether you think you might be suitable for the course, please contact us.
**If you've studied for a GCSE which has a numerical grade, you'll need to achieve a grade 4 or above. Equivalent alternative qualifications are also accepted, such as Level 2 Key Skills in Communication and Application of Number. If you've not achieved a grade C in maths and English language we may be able to work with you to ensure that you're able to gain these in the first year of the course, depending on your experience.
If English isn't your first language, please see our English language requirements.
The annual fee for this course is £9,250 if you're from the UK/Ireland/EU settled/pre-settled.
If you're a full-time UK/Irish/EU settled/EU pre-settled student, you may be eligible to receive financial support to cover your fees for the full four years. UK and EU settled students may also be eligible to receive a maintenance loan.
Please note, this course isn't available to international students.
Learn more about settled status, pre-settled status, special discounts, visa requirements, and Common Travel Area (CTA) agreements for the Republic of Ireland applicants in our Help and Advice article.
Take a look at the scholarships and bursaries that may be available to you.
This information was correct at the time of publication.
The BSc (Hons) International Tourism and Hospitality Management degree reflects our close links with employers, and our teaching emphasises the connections between theories and practice. Many of our graduates go on to progress in managerial roles within the tourism and hospitality industry.
Upon graduation from BSc (Hons) International Tourism and Hospitality Management you’ll have a wealth of career options to explore. Many of our graduates go on to work in managerial roles within the tourism and hospitality industry. Job titles include Hotel Manager, Tourism Development Officer or Resort Office Manager. Employers include hotels, airlines, travel agencies, events organisers, heritage attractions, Local Authorities and other public sector bodies. Additionally, you’ll have a broad set of transferable skills that will equip you for a much wider range of graduate-level employment. Your course could also be a stepping stone to further study and research.
The course involves visits to a range of tourism and hospitality venues and initiatives. These visits are local to the North East, national throughout the UK, and international including destinations such as Dublin, Prague, Barcelona and New York.
We encourage you to undertake a 48-week paid placement between your second and final year to further enhance employability. It effectively becomes the third year of a four-year course. You’ll earn an average annual salary of £14,000-£18,000 depending on your location.
Placements are an excellent opportunity to put your learning into practice and understand the context for your new knowledge. Contacts you make during placements can also be valuable for future job offers.