International Tourism and Hospitality Management BSc (Hons)

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Make the world your oyster. Gain a solid tourism and hospitality education with a focus on management. Graduate and launch your career in a thrilling and fast-paced industry.

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The content on the BSc (Hons) International Tourism and Hospitality Management course reflects our close links with employers, and our teaching emphasises the connections between theories and practice.

A distinctive feature of this course is the core module ‘Meetings, Incentives, Conferences and Exhibitions’, which gives you a fundamental understanding of theories relevant to successful international tourism management.

Field trips are an integral part of the course, and previous destinations have included New York, Paris, Barcelona and Prague. You’ll also go on field trips to places within the UK, and we regularly invite industry speakers to come to us in Sunderland.

Why us?

  • Our Tourism Hospitality and Events courses received a 98% overall satisfaction rating in the 2019 National Student Survey (NSS)
  • 'World-leading' research in Leisure and Tourism, according to the latest Research Excellence Framework (REF)
  • 100% of our BSc (Hons) International Tourism and Hospitality Management graduates are in employment, further study or training within six months of graduating, according to DLHE 2016/17 (based on full-time, first degree, home leavers)
  • All students on this course are eligible to register for the Institute of Hospitality Education Membership Scheme
  • National and international work experience opportunities
  • Local, national and international field visits, including study abroad opportunities
  • Available as a sandwich year course where you can engage in a one year industrial placement
  • Our Hospitality, Event Management and Tourism courses are ranked 2nd according to The Guardian University league tables 2019
  • Our Tourism, Transport and Travel courses are ranked in the top 5 in the UK for Teaching on my course, Learning Opportunities, Assessment and Feedback, Learning Resources, Learning Community and Student Voice according to the National Student Survey 2019

Course structure

You’ll be taught by passionate staff who produce world-leading and internationally excellent research.

A typical week for you will include lectures, seminars, tutorials, open and resource based learning, and supervised project and group work. There is an emphasis on developing independent study skills. You’ll also have opportunities to present ideas and information to other students and also develop concepts and analyses within groups.

Residential field study visits are important components throughout all three years of studies.

Assessment methods include written coursework, projects, presentations, practical exercises, time-constrained and multiple-choice examinations and the major project in your final year.

Year 1 (national level 4):

Tourism and Heritage Management


20 credits

Impacts of Festivals and Events


20 credits

Fundamentals of Tourism, Leisure and Hospitality


20 credits

Global Tourism


20 credits

Study Skills for the Service Sector


20 credits

Marketing and Business for the Service Sector


20 credits

Understand the importance of heritage, as well as the various roles heritage plays for tourism activities and destinations. Explore forms of heritage interpretation, examining the various meanings of heritage. Reflect on the representation and commodification of heritage for leisure and tourism purposes, often initiated in the context of destination management and regeneration.

Explore the impacts of events and festivals upon local, regional and national economies and upon local communities and society. Consider the physical, political, social/cultural and economic impacts that events and festivals exert on destinations and host communities. Use case studies to analyse impacts within local, global and event specific context.

Gain a fundamental understanding of theories and models appropriate to tourism and hospitality management. Analyse definitions, commonalities and distinctions of tourism and hospitality management. Consider mass and 'niche' products, 'alternative' tourism, transportation, attractions management, National Parks and protected areas, and tourism, society and the environment.

Profile tourism in various regions and destinations, exploring key issues and impacts associated with the development of tourism via a variety of global case studies. Contextualize the changes and impacts of the tourism phenomenon in destinations beyond the UK. Use illustrative case studies to differentiate the key issues in global tourism on a global regional basis, including Asia, the Pacific, Europe, the Americas and Africa.

Receive training and practice in a range of learning and information skills relating to the service sector. Take part in specific workshops to cover information gathering, critical reading, note-taking, essay writing, group work, and written, graphical and verbal presentation. Develop confidence in taking responsibility for your own learning, be more independent, be a more effective learner and be able to motivate yourself.

Get an introduction to the concepts and functions of marketing and business in the context of the service sector. Explore the economics of the service sector, understanding today’s consumer, product development, marketing and business planning, segmentation and research; distribution channels; marketing communication and advertising.

Year 2 (national level 5):

Current Issues in Tourism and Hospitality


20 credits

Meetings, Incentives, Conferences and Exhibitions


20 credits

Research Methods for the Service Sector


20 credits

Consultancy for the Visitor Economy


20 credits

Tourism Fieldwork 2


20 credits

Cultural Tourism, Festivals and Events


20 credits

Destination Branding


20 credits

Planning Hospitality Environments


20 credits

Exploring Human Resource Management in the Service Sector


20 credits

Explore current, important conceptual and practical issues relating to tourism development and management, and gain theoretical context for contemporary debates. Focus on critical debates, developments and case-studies of tourism development with information drawn from a range of sources. Consider media representations of tourism products, motivations and the processes of tourism development, management and marketing.

Analyse the meetings and conference industry, explore principles and operational practices of MICE and conceptualize them within the wider contemporary commercial context. Explore the importance of this industry for the events, tourism and hospitality industry, particularly with focus upon its importance for destination branding. Use different case studies and examples from around the world to illustrate subject knowledge, including operational aspects such as Human Resource Management, Site and Venue considerations as well as Supply and Demand aspects of MICE.

Gain an understanding of the principles of research design and fieldwork, preparing you for research projects that you will undertake later in your university study. Discuss the philosophical underpinnings of quantitative and qualitative research methods and enable yourself to undertake ethical research using participant observation and ethnographic methods, interviewing and focus groups, and questionnaire surveys.

Examine and explain aspects of management application from within different organisational contexts. Analyse and evaluate current business practice through appropriate data collection methods, including electronic sources. Derive and formulate feasible, realistic and cogent conclusions and recommendations to specific hospitality, events, aviation or tourism businesses. Reflect on your own expertise by making an application to these businesses via CV and covering letter.

Travel overseas on a one-week field visit within Europe – visits in recent years have focused on dark tourism in Prague, Krakow and Berlin. Get an introduction to the field area from preparatory lectures, before taking part in group visits and group survey work in the assessed task. Use data collected on the field trip to form the basis of your individual assessed work back in Sunderland.

Examine the relationship between tourism and culture, particularly cultural tourism in different spatial and social contexts. Explore topics that include; tourist practice and performance; globalisation and trends in cultural tourism, festivals and events; cultural tourism festivals and events in urban context; cultural tourism, festivals and events in rural contexts; cultural tourism, festivals and events in Europe; cultural tourism festivals and events in the UK; tourism and cultural identities; issues of commodification and authenticity; modernism and postmodernism and tourism the media and popular culture.

Examine the principles and practices of destination branding, exploring the importance of destination brands, but also the brands in general for the tourism, hospitality and event industries. Consider brand management, positioning and various branding models within the tourism and destination context, further exploring issues of destination image, nation branding and provenance, globalisation, national identity, crisis management and virtual branding within the destination branding concept.

Conceptualize a gastronomic themed event, develop a business and marketing plan, and reflect on hospitality management using a variety of performance measurement techniques. Get an introduction to topics that include event conceptualisation, menu development, food and beverage management, marketing and public relations, interior design, legal and health and safety issues and customer service relations. Take advantage of industry expertise from the hospitality sector through guest lectures, visits to hospitality venues and bespoke workshops.

Gain awareness and knowledge of some of the HR processes, management and resourcing challenges that can be experienced when dealing with and managing employees in industry. Showcase your current skill level when planning and hosting your own training session – a key area to performance and employment with high levels of investment. Critically reflect upon your own personal learning experience, professional performance and practice throughout.

Year 3:

Hospitality, Events, Aviation and Tourism Work Placement


20 credits

Make the most of a 48-week placement with a hospitality, events, aviation or tourism related company and graduate with a degree that involves placement in the title. Significantly enhance your chances of graduate employment – students taking this route in the past have benefited from greater employability. Find your placement with support from the University and get assessed in negotiation with your placement provider and placement supervisor.

Final Year (national level 6):

Strategic Planning for Tourism and Leisure


20 credits

Urban Tourism


20 credits

International Hospitality Management Major Project


40 credits

International Hospitality Management


20 credits

Tourism Fieldwork 3


20 credits



20 credits

Service Quality


20 credits

Digital Technologies in the Visitor Economy


Leadership and Management for the Service Sector


20 credits

Professional Development for the Service Sector


20 credits

Explore the scope and nature of tourism planning from a political, market, environmental and visitor perspective. Consider the agency and structure of local, regional, national and international planning organisations alongside the dimensions of planning for tourism in the public and private sector. Analyse the role of local stakeholders in the planning process in relation to wider strategic models.

Gain an insight into the characteristics of urban tourism. Examine the re-discovery of the urban environment as a tourist destination – tourist arrivals in cities are constantly growing and increasingly more research has been undertaken to investigate the phenomenon of urban tourism. Cover topics that include: Historical background and the development of urban tourism; Tourism as a key to urban regeneration; The demographic, socio-economic and psychographic profile of the urban tourist; The supply side of urban tourism: services, infrastructure and activities; The impacts of tourism in the urban environment; Managing urban tourism; The concept of place-marketing; Trends and developments in urban tourism.

Focus on an area of tourism management of your choice and design and implement a research proposal in this area. Set aims and objectives, select and implement research methods, conduct a literature review, collect empirical data and analyse appropriately. Benefit from expert supervision as well as training in research methods, research design and the interpretation of data and its relation to contextual material.

Explore the global trends of the hospitality industry, focusing on contemporary issues that will vary from year to year. Topics to be included are the impacts of globalization, strategic hospitality management, change management in the hospitality industries, international marketing and branding, global trend analysis, the impact of IT, food and the hospitality industries.

Travel overseas on a one-week field visit, usually outside of Europe – for the past 12 years students have visited New York to research film-induced tourism and dark tourism. Get an introduction to the field area from preparatory lectures, before taking part in group visits and group survey work in the assessed task. Use data collected on the field trip to form the basis of your individual assessed work back in Sunderland.

Explore the increasingly important area of food and drink tourism for regional economic development and identity formation. Examine the importance of food and drink products to the tourist experience and to destination success for those countries and regions closely associated with food and drink. Analyse the relationship between tourism and gastronomy and examine the direct and indirect advantages and disadvantages to local and regional communities associated with the development of gastronomic tourism and event initiatives.

Explore various theories and principles associated with the management of service quality in tourism, hospitality and events. Analyse issues in service delivery for the service organization, employees and consumers. Develop an appropriate model for analysing service quality in a given service organization related to tourism, hospitality or events.

Consider the impact technological innovations have had for the visitor economy in the areas of tourism, hospitality, events and aviation. Reflect on the empowerment of consumers through technology, in particular, opportunities provided through social media and mobile technologies. Learn more about the current digital technologies impacting the visitor economy, such as social media, mobile technologies, augmented and virtual reality, and the concepts of co-creation.

Prepare yourself for a career in industry as an employee, leader or manager. Investigate leadership and management styles and approaches as well as researching and debating equality and diversity issues. Gain a greater understanding of leadership and management challenges which occur every day in the wider world.

Develop your employability and gain an understanding of career pathways in the hospitality, events, aviation and tourism industry. Investigate work environments and study a number of important topics, such as career planning and pathways, communication and networking, presentation and interview skills and more. Discover and work towards securing a graduate job role or career.

More about BSc (Hons) International Tourism and Hospitality Management at Sunderland

Discover more articles
  • You can access free Wi-Fi throughout the University campus, so you can work from anywhere. If you don't want to carry a laptop around, just use one of the University’s PCs or Apple Macs. We have hundreds of computers for you to use in the Murray Library, St Peter's Library, and the David Goldman Informatics Centre. If you ever have any technical problems, just ask the friendly helpdesk team.

    IT provision
  • The St Peter’s Library contains over 31,000 books related to business, economics, management, human resources, marketing, strategy and tourism, with many more titles available through the inter-library loan service. We also subscribe to a comprehensive range of print and electronic journals so you can access the most reliable and up-to-date academic and industry articles.

    Library Services - St Peter's Library
  • The Student Learning Space is designed for business students, and it includes a boardroom as well as bookable areas to hold meetings and to meet with staff and clients from outside the University. There are also areas to facilitate group work and collaboration.

    Student Learning Space
  • Map and directions


You’ll be based at The Reg Vardy Centre, on the Sir Tom Cowie Campus at St Peter’s. The Reg Vardy Centre is a modern building with views of the river, and just a short walk from both the coast and Sunderland town centre.

Entry requirements

  • Your qualification will need to be assessed by the course tutor to ensure the programme content meets the required learning outcomes for accreditation of prior learning from HND, Diploma, Foundation Degree or other NQF Level 5 qualification in a related subject

We also require three passes at GCSE grade C or above, which must include Mathematics and English Language, or an equivalent qualification, for example; a minimum of Level 2 Key Skills in Communication and Application of Number. If you have studied for a new GCSE for which you will be awarded a numerical grade then you will need to achieve a grade 4 or above.

If English is not your first language we will require an International English Language Testing System (IELTS) with an overall score of 6.0 and at least 5.5 or higher in each component: reading, writing, listening and speaking. An alternative approved Secure English Language Test (SELT) can also be considered if the applicant's element scores are equivalent to those required for IELTS.

Fees and finance

The annual fee for this course is:

  • £9,250 if you are from the UK or EU
  • £11,500 if you are from outside the EU

If you are not sure whether you qualify as a UK, EU or international student, find out more in our Help and Advice article.

Take a look at the Your Finances section to find out about the scholarships and bursaries that may be available to you.

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This information was correct at the time of publication.

The Sir Tom Cowie Campus at St Peter's by night


The BSc (Hons) International Tourism and Hospitality Management degree reflects our close links with employers, and our teaching emphasises the connections between theories and practice. Many of our graduates go on to progress in managerial roles within the tourism and hospitality industry.

Career destinations

Upon graduation from BSc (Hons) International Tourism and Hospitality Management you’ll have a wealth of career options to explore. Many of our graduates go on to work in managerial roles within the tourism and hospitality industry. Job titles include Hotel Manager, Tourism Development Officer or Resort Office Manager. Employers include hotels, airlines, travel agencies, events organisers, heritage attractions, Local Authorities and other public sector bodies. Additionally, you’ll have a broad set of transferable skills that will equip you for a much wider range of graduate-level employment. Your course could also be a stepping stone to further study and research.

Field trips

The course involves visits to a range of tourism and hospitality venues and initiatives. These visits are local to the North East, national throughout the UK, and international including destinations such as Dublin, Prague, Barcelona and New York.

Paid placements

We encourage you to undertake a 48-week paid placement between your second and final year to further enhance employability. It effectively becomes the third year of a four-year course. You’ll earn an average annual salary of £14,000-£18,000 depending on your location.

Placements are an excellent opportunity to put your learning into practice and understand the context for your new knowledge. Contacts you make during placements can also be valuable for future job offers.

Meet the students

  • Sunderland had one of the best reputations in the country for Tourism.
    Chelsea Sinclair, Tourism graduate

    Chelsea Sinclair

  • I want to thank the dedicated and committed lecturers who have shared their valuable knowledge.
    Jinna Zhou

    Jinna Zhou

  • Definitely have Sunderland as one of your top choices, there are so many opportunities waiting.
    Kelly Clarkson Square

    Kelly Clarkson

  • I'm glad I studied in Sunderland, I could not have had a better experience elsewhere.
    Kelsey Stephenson Square

    Kelsey Stephenson

  • I have applied theoretical knowledge to a real working environment and developed my skills.
    Lingjia Guan case study

    Lingjia Guan

Meet the team

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