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Course starts: 16 September 2019Apply now
If you are applying for this course from outside the UK/EU, click apply now.
The content on the BSc (Hons) International Tourism and Hospitality Management course reflects our close links with employers, and our teaching emphasises the connections between theories and practice.
A distinctive feature of this course is the core module ‘Meetings, Incentives, Conferences and Exhibitions’, which gives you a fundamental understanding of theories relevant to successful international tourism management.
Field trips are an integral part of the course, and previous destinations have included New York, Paris, Barcelona and Prague. You’ll also go on field trips to places within the UK, and we regularly invite industry speakers to come to us in Sunderland.
You’ll be taught by passionate staff who produce world-leading and internationally excellent research.
A typical week for you will include lectures, seminars, tutorials, open and resource based learning, and supervised project and group work. There is an emphasis on developing independent study skills. You’ll also have opportunities to present ideas and information to other students and also develop concepts and analyses within groups.
Residential field study visits are important components throughout all three years of studies.
Assessment methods include written coursework, projects, presentations, practical exercises, time-constrained and multiple-choice examinations and the major project in your final year.
Year 1 (national level 4):
Year 2 (national level 5):
Final Year (national level 6):
Tourism and Heritage Management
Impacts of Festivals and Events
Fundamentals of Tourism, Leisure and Hospitality
Study Skills for the Service Sector
Marketing and Business for the Service Sector
Understand the importance of heritage, as well as the various roles heritage plays for tourism activities and destinations. Explore forms of heritage interpretation, examining the various meanings of heritage. Reflect on the representation and commodification of heritage for leisure and tourism purposes, often initiated in the context of destination management and regeneration.
Explore the impacts of events and festivals upon local, regional and national economies and upon local communities and society. Consider the physical, political, social/cultural and economic impacts that events and festivals exert on destinations and host communities. Use case studies to analyse impacts within local, global and event specific context.
Gain a fundamental understanding of theories and models appropriate to tourism and hospitality management. Analyse definitions, commonalities and distinctions of tourism and hospitality management. Consider mass and 'niche' products, 'alternative' tourism, transportation, attractions management, National Parks and protected areas, and tourism, society and the environment.
Profile tourism in various regions and destinations, exploring key issues and impacts associated with the development of tourism via a variety of global case studies. Contextualize the changes and impacts of the tourism phenomenon in destinations beyond the UK. Use illustrative case studies to differentiate the key issues in global tourism on a global regional basis, including Asia, the Pacific, Europe, the Americas and Africa.
Receive training and practice in a range of learning and information skills relating to the service sector. Take part in specific workshops to cover information gathering, critical reading, note-taking, essay writing, group work, and written, graphical and verbal presentation. Develop confidence in taking responsibility for your own learning, be more independent, be a more effective learner and be able to motivate yourself.
Get an introduction to the concepts and functions of marketing and business in the context of the service sector. Explore the economics of the service sector, understanding today’s consumer, product development, marketing and business planning, segmentation and research; distribution channels; marketing communication and advertising.
Current Issues in Tourism and Hospitality
Meetings, Incentives, Conferences and Exhibitions
Research Methods for the Service Sector
Consultancy for the Visitor Economy
Tourism Fieldwork 2
Cultural Tourism, Festivals and Events
Planning Hospitality Environments
Exploring Human Resource Management in the Service Sector
Explore current, important conceptual and practical issues relating to tourism development and management, and gain theoretical context for contemporary debates. Focus on critical debates, developments and case-studies of tourism development with information drawn from a range of sources. Consider media representations of tourism products, motivations and the processes of tourism development, management and marketing.
Analyse the meetings and conference industry, explore principles and operational practices of MICE and conceptualize them within the wider contemporary commercial context. Explore the importance of this industry for the events, tourism and hospitality industry, particularly with focus upon its importance for destination branding. Use different case studies and examples from around the world to illustrate subject knowledge, including operational aspects such as Human Resource Management, Site and Venue considerations as well as Supply and Demand aspects of MICE.
Gain an understanding of the principles of research design and fieldwork, preparing you for research projects that you will undertake later in your university study. Discuss the philosophical underpinnings of quantitative and qualitative research methods and enable yourself to undertake ethical research using participant observation and ethnographic methods, interviewing and focus groups, and questionnaire surveys.
Examine and explain aspects of management application from within different organisational contexts. Analyse and evaluate current business practice through appropriate data collection methods, including electronic sources. Derive and formulate feasible, realistic and cogent conclusions and recommendations to specific hospitality, events, aviation or tourism businesses. Reflect on your own expertise by making an application to these businesses via CV and covering letter.
Travel overseas on a one-week field visit within Europe – visits in recent years have focused on dark tourism in Prague, Krakow and Berlin. Get an introduction to the field area from preparatory lectures, before taking part in group visits and group survey work in the assessed task. Use data collected on the field trip to form the basis of your individual assessed work back in Sunderland.
Examine the relationship between tourism and culture, particularly cultural tourism in different spatial and social contexts. Explore topics that include; tourist practice and performance; globalisation and trends in cultural tourism, festivals and events; cultural tourism festivals and events in urban context; cultural tourism, festivals and events in rural contexts; cultural tourism, festivals and events in Europe; cultural tourism festivals and events in the UK; tourism and cultural identities; issues of commodification and authenticity; modernism and postmodernism and tourism the media and popular culture.
Examine the principles and practices of destination branding, exploring the importance of destination brands, but also the brands in general for the tourism, hospitality and event industries. Consider brand management, positioning and various branding models within the tourism and destination context, further exploring issues of destination image, nation branding and provenance, globalisation, national identity, crisis management and virtual branding within the destination branding concept.
Conceptualize a gastronomic themed event, develop a business and marketing plan, and reflect on hospitality management using a variety of performance measurement techniques. Get an introduction to topics that include event conceptualisation, menu development, food and beverage management, marketing and public relations, interior design, legal and health and safety issues and customer service relations. Take advantage of industry expertise from the hospitality sector through guest lectures, visits to hospitality venues and bespoke workshops.
Gain awareness and knowledge of some of the HR processes, management and resourcing challenges that can be experienced when dealing with and managing employees in industry. Showcase your current skill level when planning and hosting your own training session – a key area to performance and employment with high levels of investment. Critically reflect upon your own personal learning experience, professional performance and practice throughout.
Hospitality, Events, Aviation and Tourism Work Placement
Make the most of a 48-week placement with a hospitality, events, aviation or tourism related company and graduate with a degree that involves placement in the title. Significantly enhance your chances of graduate employment – students taking this route in the past have benefited from greater employability. Find your placement with support from the University and get assessed in negotiation with your placement provider and placement supervisor.
Strategic Planning for Tourism and Leisure
International Hospitality Management Major Project
International Hospitality Management
Tourism Fieldwork 3
Digital Technologies in the Visitor Economy
Leadership and Management for the Service Sector
Professional Development for the Service Sector
Explore the scope and nature of tourism planning from a political, market, environmental and visitor perspective. Consider the agency and structure of local, regional, national and international planning organisations alongside the dimensions of planning for tourism in the public and private sector. Analyse the role of local stakeholders in the planning process in relation to wider strategic models.
Gain an insight into the characteristics of urban tourism. Examine the re-discovery of the urban environment as a tourist destination – tourist arrivals in cities are constantly growing and increasingly more research has been undertaken to investigate the phenomenon of urban tourism. Cover topics that include: Historical background and the development of urban tourism; Tourism as a key to urban regeneration; The demographic, socio-economic and psychographic profile of the urban tourist; The supply side of urban tourism: services, infrastructure and activities; The impacts of tourism in the urban environment; Managing urban tourism; The concept of place-marketing; Trends and developments in urban tourism.
Focus on an area of tourism management of your choice and design and implement a research proposal in this area. Set aims and objectives, select and implement research methods, conduct a literature review, collect empirical data and analyse appropriately. Benefit from expert supervision as well as training in research methods, research design and the interpretation of data and its relation to contextual material.
Explore the global trends of the hospitality industry, focusing on contemporary issues that will vary from year to year. Topics to be included are the impacts of globalization, strategic hospitality management, change management in the hospitality industries, international marketing and branding, global trend analysis, the impact of IT, food and the hospitality industries.
Travel overseas on a one-week field visit, usually outside of Europe – for the past 12 years students have visited New York to research film-induced tourism and dark tourism. Get an introduction to the field area from preparatory lectures, before taking part in group visits and group survey work in the assessed task. Use data collected on the field trip to form the basis of your individual assessed work back in Sunderland.
Explore the increasingly important area of food and drink tourism for regional economic development and identity formation. Examine the importance of food and drink products to the tourist experience and to destination success for those countries and regions closely associated with food and drink. Analyse the relationship between tourism and gastronomy and examine the direct and indirect advantages and disadvantages to local and regional communities associated with the development of gastronomic tourism and event initiatives.
Explore various theories and principles associated with the management of service quality in tourism, hospitality and events. Analyse issues in service delivery for the service organization, employees and consumers. Develop an appropriate model for analysing service quality in a given service organization related to tourism, hospitality or events.
Consider the impact technological innovations have had for the visitor economy in the areas of tourism, hospitality, events and aviation. Reflect on the empowerment of consumers through technology, in particular, opportunities provided through social media and mobile technologies. Learn more about the current digital technologies impacting the visitor economy, such as social media, mobile technologies, augmented and virtual reality, and the concepts of co-creation.
Prepare yourself for a career in industry as an employee, leader or manager. Investigate leadership and management styles and approaches as well as researching and debating equality and diversity issues. Gain a greater understanding of leadership and management challenges which occur every day in the wider world.
Develop your employability and gain an understanding of career pathways in the hospitality, events, aviation and tourism industry. Investigate work environments and study a number of important topics, such as career planning and pathways, communication and networking, presentation and interview skills and more. Discover and work towards securing a graduate job role or career.
We also require three passes at GCSE grade C or above, which must include Mathematics and English Language, or an equivalent qualification, for example; a minimum of Level 2 Key Skills in Communication and Application of Number. If you have studied for a new GCSE for which you will be awarded a numerical grade then you will need to achieve a grade 4 or above.
If English is not your first language we will require an International English Language Testing System (IELTS) with an overall score of 6.0 and at least 5.5 or higher in each component: reading, writing, listening and speaking. An alternative approved Secure English Language Test (SELT) can also be considered if the applicant's element scores are equivalent to those required for IELTS.
The annual fee for this course is:
If you are not sure whether you qualify as a UK, EU or international student, find out more in our Help and Advice article.
Take a look at the Your Finances section to find out about the scholarships and bursaries that may be available to you.
This information was correct at the time of publication.
The BSc (Hons) International Tourism and Hospitality Management degree reflects our close links with employers, and our teaching emphasises the connections between theories and practice. Many of our graduates go on to progress in managerial roles within the tourism and hospitality industry.
Upon graduation from BSc (Hons) International Tourism and Hospitality Management you’ll have a wealth of career options to explore. Many of our graduates go on to work in managerial roles within the tourism and hospitality industry. Job titles include Hotel Manager, Tourism Development Officer or Resort Office Manager. Employers include hotels, airlines, travel agencies, events organisers, heritage attractions, Local Authorities and other public sector bodies. Additionally, you’ll have a broad set of transferable skills that will equip you for a much wider range of graduate-level employment. Your course could also be a stepping stone to further study and research.
The course involves visits to a range of tourism and hospitality venues and initiatives. These visits are local to the North East, national throughout the UK, and international including destinations such as Dublin, Prague, Barcelona and New York.
We encourage you to undertake a 48-week paid placement between your second and final year to further enhance employability. It effectively becomes the third year of a four-year course. You’ll earn an average annual salary of £14,000-£18,000 depending on your location.
Placements are an excellent opportunity to put your learning into practice and understand the context for your new knowledge. Contacts you make during placements can also be valuable for future job offers.
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