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Course starts: 18 September 2023Apply now
If you are applying for this course from outside of the UK click Apply Now
Course starts: 18 September 2023Apply now
By studying BA (Hons) Fashion Journalism at Sunderland, you'll develop essential fashion journalism skills such as catwalk reporting, editorial styling, studio photoshoots, street style photography, podcasting, social media stories and beauty and video journalism.
You'll learn from industry experts, publishing opportunities and fashion trips, while earning your National Council for the Training of Journalists (NCTJ) Diploma in Journalism, the industry-recognised qualification. You'll also get hands-on experience as part of the Fashion North editorial team and go on placements which have previously included Sunday Times Style magazine, Harpers Bazaar, Grazia, Elle, ASOS and Glamour.
See examples of our students' work:
Margot, a quarterly fashion magazine for creative women by Roseanne Bradley
Noelle, a festive Christmas fashion and beauty magazine by Caitlyn McAdam
Renewed, a budget-friendly sustainable fashion magazine by Megan Hagel, who now works as a copywriter at Harrods
Teaching methods include fashion newsdays, attending editorial conferences and creating content for Fashion North, lectures, workshops, photographic studio time and group projects. All our teaching staff have worked as journalists and have strong links with national and regional media organisations. We also invite experienced industry professionals to host guest lectures and masterclasses.
Assessment is split between portfolios of practical work, essays, examinations, reports and presentations.
If you study this course on a part-time basis you will typically complete 40-80 credits in a year, rather than the 120 credits of full-time students. All modules are taught during the day time and you will be studying alongside full-time students.
Apply research and analytical skills to develop and evaluate written and visual material contexualising fashion history within the wider fashion world. Critically analyse the key theoretical arguments in fashion and build an awareness of the major designers, brands, publications and companies in the industry today. Develop a critical understanding of cultural, political and societal issues and events that have shaped fashion and the fashion media.
Trace the evolution of the mass media from the advent of print journalism in the 16th Century, through the establishment of the press, radio and television industries to the multi-platform digital and online technology of today.
Learn role of the journalist and the range of practical skills needed to produce news, magazine and sports content, including research, newsgathering, interviewing, copy presentation and writing style.
Learn how to report from the catwalk and the red carpet, forecast new fashion trends, and shoot street-style photography to develop a portfolio of fashion journalism, published on Fashion North. Research and critically analyse a fashion brand of your choice to understand the historical, economic and creative context of that brand, reflecting on its strengths and weaknesses.
Learn the laws and ethical codes journalists must consider when preparing and publishing legally-safe and ethically-responsible content for print, online, broadcast and social media platforms. Explore areas including anonymity, libel, privacy, copyright, contempt of court and other statutes which affect journalistic practice and output.
Develop digital skills for an online audience such as infomaps, graphics and other non-traditional storytelling techniques.
Some modules have prerequisites. Read more about what this means in our Help and Advice article.
Learn and practice memoir-writing, group location shoots, social media storytelling and in-depth fashion interviewing during real world newsdays. Generate Fashion North ideas, attend editorial conference and execute your ideas to tight deadlines. Critically reflect on the strengths and weaknesses of your performance during newsdays.
Learn industry-standard design and editing skills using professional software. Build a critical awareness of the key elements of page design, grid structures, image manipulation and graphics and their relationship with magazine, paper and digital outlets and across the broader publishing and creative industries. Develop industry-standard editing skills to ensure every page of each project well-written, error free and publishable.
Build on the principles and practice of journalistic thought and apply them to online reports in a newsroom setting. Learn how to produce stories for online platforms, edit and proof-read them, present them effectively, add interactive elements and publish them.
Learn the skills needed to produce, record and edit audio and video content for use across social and web platforms. Explore the various approaches and best practices that continue to evolve in audio and video journalism. Discover how to generate awareness, engagement and conversion on social platforms, and how to build and engage audiences and communities in digital spaces.
Explore the techniques and processes of creative imagery for fashion media and brands. Learn the practicalities of styling, including the sourcing of themes, garments, models and hair and make-up artists. Act as stylist and art director to oversee your own studio shoots. Learn about the workings of fashion studios and understand the basic principles of fashion photography.
Learn Teeline, the system of rapid handwriting, used by journalists to quickly write down the spoken word. Aim for 100 words per minute, the industry standard.
Learn advanced fashion journalism skills, including analytical features covering serious issues in the fashion industry, mobile journalism content packages, and podcasting. Generate Fashion North ideas, attend editorial conference and execute your ideas to tight deadlines. Critically reflect on the strengths and weaknesses of your performance during newsdays.
Plan and produce a piece of original work, such as writing and designing a magazine, researching and writing a series of in-depth investigative articles, setting up a website with appropriate content, producing a TV or radio documentary or creating a magazine or current affairs programme.
Prepare for graduate employment by creating a professional employability pack. Develop advanced understanding of the commercial, organisational, marketing and publishing facets of the journalism industry through workshops and lectures. Carry out a ten-day placement at a pre-approved media organisation with learning outcomes reflected in a logbook.
Optional modules (choose one) (20 credits):
Choose from a range of modules including: Advanced Fashion Styling; Making your Content Pay; Advanced Digital Storytelling.
Our typical offer is:
|High School Diploma along with one of the following at the required grade: SAT I and SAT II, ACT or Advanced Placement||GPA 3.0 or above and: Sat score of 1100/1600 from SATs AP (Grades 3+ in at least 2 subjects) ACT (score of 26+)|
If you don't meet our standard entry requirements, you can take one of the foundation pathways at our partners ONCAMPUS Sunderland. Find out more information and whether your course is eligible on our ONCAMPUS page.
If your qualification is not listed above, please contact the Student Administration team at email@example.com for further advice.
If English is not your first language, please see our English language requirements.
If you are studying a HND or Foundation Degree you may be able to enter onto the final year of our degree courses. For more information, please contact firstname.lastname@example.org
As part of our NCTJ accreditation we will also invite you to an informal interview. We’d like to hear about you, why you’re interested in fashion journalism, and tell you a bit more about our course and what makes us special.
The annual, full-time fee for this course is:
The tuition fee includes the NCTJ exam fees. It covers the cost of one attempt at all seven exams required for the NCTJ Diploma, including each shorthand speed.
Tuition fees for part-time students are £6,935 per 120 credits. Please note that part-time courses are not available to international students who require a Student visa to study in the UK.
*European Union (EU), EEA (European Economic Area), and Swiss nationals who do not qualify for the EU Settlement Scheme are classed as international, however, for 23/24 admission you will receive a European student fee scholarship and will pay the home tuition fee rate for the duration of your studies. The discounted fee will be reflected in your offer letter. Learn more in our Help and Advice article.
Take a look at the Your Finances section to find out about the scholarships and bursaries that may be available to you.
This information was correct at the time of publication.
This degree prepares you for a variety of careers in fashion. You may become a writer for magazines, supplements and newspapers, covering the fashion shows and interviewing designers. Some of our graduates now work as stylists, either for celebrities (such as Nicole Scherzinger and Jessie J); for a fashion house, such as Burberry; or for a fashion publication, such as You magazine or Mail on Sunday.
Other graduates have moved into public relations, or writing and styling while travelling the globe for retailers such as Gymshark.
The industry qualifications you will gain from this course also equip you to work as a general features or news writer for a magazine or newspaper.
You’ll be actively involved in the Fashion North website and have the opportunity to get involved in Spark Sunderland, the 24/7 community radio station based in the David Puttnam Media Centre. Spark has won many awards and holds the Nations and Regions Award for Best Radio Station in the North East. Students are responsible for all news-gathering, programme production and advertising.
Other opportunities for real-world experience include Spark online magazine and SportsByte, which are linked to our journalism courses.
Our academics are industry experts and have excellent relationships across the fashion industry including Vogue, Grazia, ITV and BBC.
Broaden your horizons with inspiring trips – recently students have enjoyed creating an online autumn/winter lookbook for shopping mall The Bridges, in-store styling challenges at John Lewis, and talks from fashion journalists, stylists, photographers and trend forecasters.
You will undertake a work placement module in your final year, though many of our students arrange placements for all three years. Recent student placements at fashion publications include Elle, Grazia, Asos, Harper's Bazaar and Fabulous - the Sun on Sunday’s magazine.
In the past, our students have commissioned and styled fashion shoots for magazines and newspapers, worked on catwalk shows and fashion weeks and provided fashion reports for the websites of major retailers in the North East.
All students studying this course can take up a CV-enhancing work placement, a University-led industry initiative, or a professional and business development boot camp. By the term placement, we mean we are offering you a taste of the industry which might last anything from two days to four weeks on a part-time basis.
Our students and graduates have been making a splash, winning awards and prizes across the board:
"The programme offered at the University of Sunderland is the best fashion journalism course in the country. Fashion North is unique, with nothing like it elsewhere.
Students are supported throughout their three years on the degree and continually encouraged to improve their work and achieve higher standards. The team must be commended for their excellence in both teaching and pastoral care.
Working as a magazine consultant in the industry, I would have no hesitation in recommending this course for anyone who wants to become a fashion or lifestyle journalist."
External Examiner and Lecturer at Bournemouth University
Author of Writing Feature Articles: Print, digital and online (2019) and Business Strategies for Magazine publishing: survival in the digital age (2018).
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