Fashion Journalism BA (Hons)

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Share your passion for fashion with readers both online and in print. Write features, style photoshoots, report on catwalks and design fashion spreads. Graduate with a portfolio of published work to impress prospective employers.

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Develop core fashion journalism skills such as catwalk reporting, styling, red carpet verdicts, street style photography, social media, beauty and video journalism.

Learn from industry experts, publishing opportunities and fashion trips. Earn your National Council for the Training of Journalists (NCTJ) Diploma in Journalism, the industry-recognised qualification. Get hands-on reporting, editing and managerial experience at Fashion North and Spark magazine, based in our innovative mediaHUB. Previous student placements include Grazia, Elle, ASOS or Glamour.

Why us?

  • Work with brands on styling challenges, experience fashion trips and exciting masterclasses
  • Graduates working at Victoria Beckham, Vogue, Mail on Sunday’s You magazine and Asos
  • In the 2019 UK Engagement Survey (UKES), 100% of year 1 BA (Hons) Fashion Journalism students answered Definitely agree or Mostly agree to the statement ‘Overall I am satisfied with the quality of the course’ (based on 17 respondents)
  • Led by former Grazia deputy editor Carole Watson whose fashion industry contacts keep the course at the cutting edge
  • The only NCTJ-accredited fashion journalism course. The course is also accredited by the Professional Publishers Association
  • Help run the Fashion North website in our innovative mediaHUB alongside BBC Newcastle journalists

New Sunderland Culture logo

A city brimming with creative potential

Offering a year-round programme of exhibitions, events and performances, Sunderland Culture brings big-name artists from the worlds of contemporary visual arts, glass, ceramics and performance to the city, alongside showcasing the best and most exciting local talent. There is a huge range of opportunities for students to visit the venues, take part in events and get involved in the programme. Learn more about Sunderland Culture.


Get to know Spark, Fashion North, Northern Lights, SR News, and Sportsbyte, our students' award-winning websites for local news, local sport, fashion and arts and entertainment.

Our partners, accreditations and networks

  • National Council Training logo
  • PPA logo
  • BBC Newcastle logo

Course structure

Teaching methods include lectures, demonstrations, seminars, workshops, group projects and practical skills work. All our teaching staff have worked as journalists and have strong links with regional employers and industry organisations. We also invite experienced industry professionals to carry out regular guest lectures and classes.

Assessment is split between portfolios of practical work, essays, examinations, reports and presentations.

Download examples of our students' work:

Decorum, a luxury magazine for the style-conscious man by Alysha Stirling
Margot, a quarterly fashion magazine for creative women by Roseanne Bradley
Your Prom, a fashion and beauty magazine by Megan Goodwin

Part-time study

If you study this course on a part-time basis you will typically complete 40-80 credits in a year, rather than the 120 credits of full-time students. All modules are taught during the day time and you will be studying alongside full-time students.

Year 1 (national level 4):

  • Essential Journalism (20 credits)
    Essential journalism toolkit – learn what a journalist does and how you can get started.
  • Media Histories (20 credits)
    Understand the development of the mass media from inception to present day.
  • Style Icons and Subcultures (20 credits)
    Learn about the most influential fashion designers throughout history and their influence on today’s styles.
  • Essential Media Law and Regulation (20 credits)
    What you can say and when can you say it. Essential for media professionals.
  • Digital Storytelling (20 credits)
    Develop skills in non-traditional storytelling techniques for an online audience.
  • Introduction to Fashion Journalism (20 credits)
    Acquire core fashion skills including catwalk reporting, red carpet verdicts, street style photography and trend forecasting.


Some modules have prerequisites. Read more about what this means in our Help and Advice article.

Year 2 (national level 5):

  • Journalism and PR Studies (20 credits)

Examine various approaches to studying journalism and PR. 

  • Video Journalism (20 credits)

Find interesting stories, and shoot and edit them into compelling video content.

  • Fashion Journalism 1 (20 credits)

Learn advanced fashion journalism skills including memoirs, fashion news and styling location shoots.

  • Newsroom (20 credits)

Experience the thrill of working in a live newsroom in our state-of-the-art Media Hub.

  • Design and Production Journalism (20 credits) 

Use professional tools and software, experiment with design for print and digital platforms.

  • Styling for Fashion Editorial (20 credits)

Explore the techniques and processes of creative imagery for fashion media.

  • Shorthand

Learn the system of rapid handwriting, a skill used by journalists to quickly transcribe the spoken word.


Final year (national level 6):

Core modules:

  • Fashion Journalism 2 (20 credits)

Take a senior editorial role and hone your real-world fashion journalism skills via our bespoke Fashion North website, based in the Media Hub.

  • Journalism Practice, including placement (20 credits) 

Gain valuable experience during a two-week work placement and learn how news organisations work.

  • Media Ethics (20 credits) 

Explore the concepts of freedom of expression, looking at the conflicts between public interest and personal privacy.

  • Journalism Practical Project (40 credits)

Plan and produce a piece of independent work such as a magazine, a series of in-depth articles or a website.

Optional modules (choose one):

  • Business of Magazines (20 credits)
  • Public Relations (20 credits
  • Styling for Editorial II (20 credits)

More about BA (Hons) Fashion Journalism at Sunderland

Discover more articles
  • We’ve got thousands of relevant books and e-books, with many more titles available through the inter-library loan service. We also subscribe to a comprehensive range of print and electronic journals so you can access the most reliable and up-to-date academic and industry articles.

    Resources which will be particularly useful for Journalism and Media studies include:

    • Lexis, which provides full-text newspaper articles as well as access to legal information
    • JSTOR (short for ‘Journal Storage’), which provides access to important journals across the humanities, social sciences and sciences
    • Archival Sound Recordings with over 12,000 hours of recordings
    • British Universities Film and Video Council (BUFVC), which provides resources for the production, study and use of film and related media in higher education and research
    • Screen Online (BFI), which is an online encyclopaedia of British film and television, featuring clips from the vast collections of the BFI National Archive
    Library Services - journalism and media
  • The mediaHUB is a bustling multimedia newsroom on the top floor of our David Puttnam Media Centre where you will get a real taste of life as a working journalist.

    BBC Newcastle have a team of journalists based here, and they are joined by visiting journalists from organisations such as Trinity Mirror (Newcastle Chronicle, Journal) and Johnston Press (Sunderland Echo).

    The mediaHUB runs websites covering sport, news, entertainments and fashion, provides the content for news bulletins on our award-winning radio station Spark, and is responsible for writing and editing Spark magazine.

    The ground-breaking workspace is designed to be a professional environment and even has a cloud filled sky line, funky colour scheme and a shed for a meeting room. It includes plenty of workstations each with industry-standard software including NewsCutter, Burli and ENPS, and a Sky feed with two 40” plasma screens. The whole space is managed by an ex-Sky Journalist, who is on hand, with her team to point you in the right direction.

    The mediaHUB
  • Learn in our 203 seat cinema and 7.1 surround sound facility. Get hands-on in our two broadcast-quality production studios complete with green room and changing facilities. Access four Steadicam rigs plus dolly, track and mini crane. Our field camera systems, comprises Blackmagic Ursa, Blackmagic Ursa Mini Pro, Blackmagic 4K Production Camera and the Canon EOS 5D Mark III, with associated location kits, lighting, field monitors and audio mixers.

    Get experience with Made in Tyne & Wear, based in the Media Centre providing placements to students and jobs to several of our graduates.

    Go on-air in one of five radio studios, including a larger radio drama studio and a transmission suite for Spark, our award winning student-run community radio station. Spark has a target audience of 15 to 24 year-olds and broadcasts 24 hours a day, 365 days a year.

    Develop your skills in our digital audio post-production area with voice-over booths and 70 workstations with state-of-the-art HD Edit systems, including Final Cut Pro, Avid Media Composer and Premier Pro. You'll also use DaVinci Resolve for colour correction. 

    TV and radio studios
  • Map and directions


The David Puttnam Media Centre is a thriving place to study and experience media. Rub shoulders with BBC Newcastle and Made in Tyne & Wear, who are both based in the building. Volunteer with award winning Spark Sunderland, write for one of our suite of websites or edit Spark Magazine in our mediaHUB. Get hands on in TV and Radio Studios, Journalism and Digital editing suites. Learn from experts in this centre of excellence for training.

Entry requirements

Our typical offer is

  • GPA 3.0 or above from High School Diploma along with one of the following at the required grade - SAT I and SAT II, ACT or Advanced Placement

If your qualification is not listed above, please contact the Student Administration team at for further advice.

We also require three passes at GCSE grade C or above, which must include Mathematics and English Language, or an equivalent qualification, for example; a minimum of Level 2 Key Skills in Communication and Application of Number. If you have studied for a new GCSE for which you will be awarded a numerical grade then you will need to achieve a grade 4 or above.

If English is not your first language we will require an International English Language Testing System (IELTS) with an overall score of 6.0 and at least 5.5 or higher in each component: reading, writing, listening and speaking. An alternative approved Secure English Language Test (SELT) can also be considered if the applicant's element scores are equivalent to those required for IELTS.

If successful you will be required to attend an applicant day where you will have a short informal interview with an academic member of staff.

Fees and finance

The annual fee for this course is:

  • £9,250 if you are from the UK / EU
  • £11,500 if you are an international student

The tuition fee includes the NCTJ exam fees. It covers the cost of one attempt at all seven exams required for the NCTJ Diploma, including each shorthand speed.

Tuition fees for part-time students are £6,935 per 120 credits. Please note that part-time courses are not available to international students who require a Tier 4 visa to study in the UK.

If you are not sure whether you qualify as a UK, EU or international student, find out more in our Help and Advice article.

Take a look at the Your Finances section to find out about the scholarships and bursaries that may be available to you.


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This information was correct at the time of publication.

Students modelling for a fashion shoot


This degree prepares you for writing and talking about fashion in magazines, radio, TV and online media, as well as for retailers or brands. The industry qualifications also equip you to work as a general magazine or newspaper journalist.

The degree is also highly relevant to many positions in industry, commerce and the Civil Service, as well as to jobs in PR and the arts and voluntary sectors. Recent journalism graduates from Sunderland have gained jobs with employers such as Sky, MTV, The Guardian, Grazia, Elle, regional newspapers and PR companies.

Real-world experience – right on campus

Rub shoulders with BBC Newcastle journalists, get advice from former Sky News journalists and see a Newsroom in action in our innovative mediaHUB.

You’ll be actively involved in the Fashion North website and have the opportunity to get involved in Spark Sunderland, the 24/7 community radio station based in the Media Centre. Spark has won many awards and holds the Nations and Regions Award for Best Radio Station in the North East. Students are responsible for all news-gathering, programme production and advertising.

Sunderland’s daily newspaper, The Sunderland Echo, has a weekly page called 'On Campus' that is written entirely by students at the University. It’s an opportunity to find and research your own stories, take photographs, meet deadlines and see your name in print.

Other opportunities for real-world experience include Spark online magazine, SR-News website, Northern Lights website and SportsByte, which are all linked to our Journalism and Media courses.

Superb industry links

Our academics are industry experts and have excellent relationships across the fashion industry including Vogue, Grazia, ITV and BBC.

Broaden your horizons with inspiring trips – recently students have enjoyed visits to the Clothes Show in Birmingham and Fashion Masterclasses in London with speakers from across the industry. The Student Style challenge with John Lewis Retail, inspired students with an industry talk with stylist Josta Wood, followed by a styling challenge in-store.

Professional Publishers Association

The Professional Publishers Association (PPA) represents the consumer publishing sector and helps students with access to world-famous media brands. Their endorsement is a great badge of honour for our students. During their 2018 reaccreditation visit the PPA said:

  • An already excellent course has improved from two years ago thanks to the passion and drive of staff
  • The recent revalidation introduced logical, simple but significant changes that will really strengthen student employability
  • The Hub facilities are second to none - we need to promote, protect and develop that. The continuous publishing model is also a source of great pride for students
  • The course is moving with the times, keeping up with the fast-moving needs of the publishing industry
  • The skills being taught are seen by PPA members as essential to modern journalism and to a broader range of companies, not just media companies but brands publishing content
  • Use of real-life deadlines and insistence on sources is excellent - don't see that a lot in other undergraduate courses

Work placements

You will undertake a work placement module in your final year, though many of our students arrange placements for all three years. Recent student placements at fashion publications include Elle, Grazia, Asos, More! and Fabulous - the Sun on Sunday’s magazine.

Here, Candice Farrow shares her experience of her two-week placement at the Sun newspaper in London in the autumn of 2018, working on their Fabulous fashion pages.

In the past, our students have commissioned and styled fashion shoots for magazines and newspapers, worked on catwalk shows and fashion weeks and provided fashion reports for the websites of major retailers in the North East.

All students studying this course can take up a CV-enhancing work placement, a University-led industry initiative, or a professional and business development boot camp. By the term placement, we mean we are offering you a taste of the industry which might last anything from two days to four weeks on a part-time basis.

Join award winners

Our students and graduates have been making a splash, winning awards and prizes across the board.

  • Ben Holden won the NCTJ Sports Journalism award 2016, winning a space in the NFL press box at Wembley match to see the Washington Redskins and Cincinnati Bengals
  • Eve Conlon, took Bronze at The Charles Parker Prize 2016 for her piece Student Gamblers. and featured in a special programme on BBC Radio 4 Extra
  • Alice Winney, won the Royal Television Society North East Student Award for News 2017 for her story about flooding in Corbridge
  • Bethany Elsey, shortlisted for Royal Television Society North East Student Award for Best Documentary
  • Amy Stark, won NCTJ Best Student Project 2016 for her project Weird and Wonderful Subcultures
  • Luke Bidwell, highly commended NCTJ Student Sports Journalism Award 2016
  • Sophie Dishman, highly commended for Best Reporter in the National Student Publication Association (SPA) Awards 2017
  • Ryan Lim, shortlisted for Best Photographer in the National Student Publication Association (SPA) Awards 2017
  • Emily Parker, highly commended in the 2017 NCTJ awards for excellence for her fashion magazine Bold

Meet the students

  • A great aspect of the course is its NCTJ accreditation, this has definitely stood out to employers.

    Hannah Mayer

  • Journalism was the perfect degree to prepare me for the communications industry.

    Katie Forster Lee

  • Financial support from the Futures Fund helped me to complete a placement at Hello! Fashion Monthly.
    Roseanna Bradley Square

    Roseanne Bradley

Meet the team

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