Year 1 (national level 4):
- Introduction to Social Media (20 credits)
Social media is becoming an integral part of daily life. This module gives a broad introduction to a fast-changing field, placing particular emphasis on building practical skills needed to create, maintain and sustain a social media reputation (‘Brand of Me’). It will also look at the challenges presented to ‘traditional’ media practice by networked digital communications and encourage you to critically examine the ever-changing boundaries between public and personal.
- Introduction to PR Theory and Practice (20 credits)
Learn the theory and practice of public relations, enabling you to position PR within a business context. Trace the emergence and development of PR through analysis of case studies and theoretical models. Develop key skills in planning, strategy, team working, news release writing and communication skills across a range of media.
- Introduction to Digital Media Cultures (20 credits)
Study an introduction to digital media culture, historically referred to as the study of cyber culture or ‘new media’. Encounter an historical overview of pertinent technological developments ranging from the origins of the internet, the personal computer, video games and mobile media devices. Address various digital media phenomena such as cybercrime, piracy, digital publishing, online gaming and social networking.
- Essential Journalism (20 credits)
Examine the role of the journalist and the range of practical skills needed to produce news, magazine and sports content including research, newsgathering, interviewing, copy presentation and writing style. You will work independently in the newsroom every week producing stories and features for your portfolio and websites.
- Community Engagement (20 credits)
Gain the essential knowledge and skills required to effectively build and participate in digital communities. Develop your awareness of the historical trajectories, current, and future trends affecting and shaping the digital community sector. Explore examples of both good and bad practice when considering community relations across a range of digital platforms. Build, sustain and engage with small-scale communities, employing preparatory data analytics and community management strategies.
- Essential Media Law and Regulation (20 credits)
What you can say and when you can say it. Essential for media professionals.
Some modules have prerequisites. Read more about what this means in our Help and Advice article.