Year 2 (national level 5):
Social Media Strategy (30 credits)
Ready to make an impact with your social media skills? In this module, you’ll work with a real client to craft a strategy that delivers measurable results. Learn how to master the latest tools and tactics – from social listening and brand storytelling to influencer marketing and user-generated content.
You’ll also gain essential digital marketing skills, like running paid ads, optimising SEO, and mastering email marketing, giving you an edge in today’s competitive market.
Track success, analyse real-time metrics, and create professional reports to showcase your impact. By the end, you’ll have the hands-on experience and skills to create social media strategies that truly make a difference.
Video, Livestreaming and Podcasting (30 credits)
Bring your ideas to life with hands-on media production. Whether it’s video, livestreaming, or podcasting, this module gives you the skills to create content that grabs attention and keeps audiences engaged.
Master camera operation, lighting, sound recording, video editing, and colour grading. Learn how to run livestreams that connect with viewers in real-time and craft podcasts that tell compelling stories. From scripting and recording to editing and producing, you’ll develop the skills to make high-quality content across multiple platforms.
How do brands and businesses use these formats to connect with audiences? You’ll also explore content marketing strategies and discover how your skills can be used in the real world.
Building and Engaging a Community (30 credits)
Ready to make an impact? Bring people together, spark conversations, and create a digital space where ideas and collaboration flourish. In this module, you’ll learn how to grow and manage online communities that inspire real engagement.
Discover what motivates people to join and participate, master strategies to keep members active, and develop key skills in moderating and managing online interactions. Track success with key metrics and learn how to foster a healthy, engaged community.
With online communities shaping everything from brands to movements, this module gives you the expertise to turn an audience into a powerful, connected network.
Campaigns: Live Client Brief (30 credits)
Step into the fast-paced world of public relations and take on a live client brief. In this hands-on module, you’ll plan and execute real-world PR campaigns that blend traditional media, social platforms, events, and influencer partnerships.
Develop essential skills in strategic planning, messaging, and media relations. Craft compelling media kits, write news releases, and learn how to capture attention in a crowded media landscape.
Focus on measurable results, perfect your timing, and build key industry relationships. Then, pitch your campaign in a professional group presentation.