Students must apply via one of the following online application forms:-
Course starts: 14 October 2024Apply now
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Students must apply via one of the following online application forms:-
Course starts: 14 October 2024Apply now
Study employer-led modules. Focus on your personal development in key areas of Business Data Analytics and Social Media. Engage with real world practice.
The course aims to introduce you to contemporary marketing theory and practice, emphasising business-based data analysis as central to marketing practice today to provide a credible technical background in Digital Marketing.
Teaching and learning methods include lectures, seminars and group work which will encourage you to develop intellectual and cognitive skills. This includes a project, led by research-active academic staff, linking theory and practice.
You will learn about the latest research in the fields of digital marketing and analysis; the emphasis is on understanding research findings, rather than the research process. You will be engaged in locating, collecting, referencing, critiquing, applying evidence, challenging assumptions, questioning and interpreting contemporary research articles, conference papers and case studies.
Depending on the modules studied, you will be assessed via a range of methods including, reports, practical exercises, individual coursework, discussion papers and research plans.
Attainment of the Certificate and/or Diploma is on successful achievement of the following credits attributed to the modules of study:
All modules are at postgraduate level (level 7 in the UK’s national scheme).
We usually expect applicants to hold a 2:2 degree. Those with extensive business experience may also be considered. Please contact us to discuss further.
The Postgraduate Certificate can be studied over seven months part-time or four months full-time.
The Postgraduate Diploma can be studied over 16 months part-time or seven months full-time.
2024/25 fees are:
PgDip
PgCert
Learn more about settled status, pre-settled status, special discounts, visa requirements and Common Travel Area (CTA) agreements for the Republic of Ireland applicants in our Help and Advice article.
This information was correct at the time of publication.
As the course links directly to changing skills requirements of employers, you’ll be ready to step into senior roles in the Marketing or Computing sectors such as Digital Marketing Manager, Marketing Analytics Manager or Head of Data Analysis when you graduate.
Some of the companies which employ our graduates include: Microsoft, IBM, Nike, Adidas, P&G, Lloyds TSB, Marriott Hotels, and the NHS.