BA (Hons) Business and Marketing Management via Study Centres

Gain the specialist skills and knowledge to prepare yourself for an exciting career in marketing. Graduate ready for the industry with this professionally accredited course.

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students sitting at individual desks in a classroom

Start date/study mode:

Course codeCID1042

LocationPartner centre

Course summary

Compared to our core Business and Management BA, this course has a greater focus on skills and knowledge related to marketing. These include:

Marketing management
Planning and strategy
Marketing communications
Consumer behaviour
Internet marketing.

It's also accredited by the Chartered Institute of Marketing (CIM). This gives you exemption from its first two levels of study and certain modules at the Professional Diploma level.

The course focuses on professional and personal development from a range of perspectives. This includes addressing elements of ethical, sustainable, responsible, and digital business practices. We work with industry to shape experiential learning elements throughout the course, and enhance your learning through digital and technological approaches.

We prioritise employability across all years of the course. This helps you strengthen six key essential attributes needed by the world today, being:

Capable
Enquiring
Creative
Enterprising
Ethical
Global in outlook.

Why Sunderland for Business and Management

Accreditations and approvals

I'm now employed full-time as a Digital Marketing Assistant for a global healthcare business. Within my role, I undertake a variety of different marketing activities and I feel the University helped prepare me for these.
Sean Young
Read Sean Young's story

What you'll study

If you’re studying at a study centre, please contact the centre directly for up-to-date module information.

How you'll learn

Teaching methods focus on doing and reflecting. You'll learn through lectures, seminars, tutorials, and workshops. There's also problem-based learning, where you'll work in small groups to explore issues or decide how to manage a situation. This helps you to dissect, challenge, and debate. Other learning techniques include guest speakers and cutting edge e-learning technologies.

Assessment methods include:

Coursework
Case studies
Business simulations
Presentations
Reports
Essays
Tests
Time-constrained assessments.

Entry requirements

On-campus entry requirements

Our typical offer is 96-112 UCAS Tariff points, from a combination of acceptable Level 3 qualifications which may include:

A Levels
T Levels
BTEC Diplomas/Extended Diplomas
Scottish and Irish Highers
Access to HE Diplomas
The International Baccalaureate.

We accept a maximum of 6 points from Level 3 Key Skills qualifications.

You also need three passes at GCSE grade C or above. This must include maths and English language, or a minimum of Level 2 Key Skills in Communication and Application of Number. If you've studied for a GCSE which has a numerical grade, you'll need to achieve a grade 4 or above.

See how many points your qualifications are worth using the UCAS Tariff calculator(opens in new tab).

Our admissions policy uses a range of flexible options to support you to study with us. This may include a reduced offer of up to 16 UCAS Tariff points, (or equivalent). Find out if you're eligible for a tariff point reduction.

If English isn't your first language, please see our English language requirements.

Study Centre entry requirements

If you're studying at a study centre, please contact the centre directly for more information on their specific requirements and equivalent qualifications from outside the UK.

Fees and finance support

Undergraduate fees are set according to rules from Government in line with forecast inflation. If you're a Home fee-paying student, the fee for your first year of study for 2026/27 will be £9,790. You'll pay tuition fees for every year of study. Fees may increase every year based on the Retail Price Index.

Check your fee status(opens in new tab).

See all course tuition fees.

Study Centre fees

If you're studying at a study centre, please contact the centre directly for information on fees.

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