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Dr Yvonne Dixon-Todd


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Principal Lecturer/Team Leader and Chair, Marketing and Digital

In my current role as Principal Lecturer, I lead on the development and delivery of programmes, the student experience and a team of academics. I am the founder of the Sunderland Marketing Hub and the Marketing Matters networking series, and am proud to lead a great academic team. This team has developed new courses such as BA Marketing, MSc Digital Marketing and Analytics and PG Cert in Digital Marketing and Analytics to run alongside our MA Marketing, MA Marketing (Professional Practice), BA Business and Marketing, BA Business and Marketing Management and the MSc International Business Management.

I enjoy developing new programmes with student experience at the heart of every decision made. My DProf focused on combining student experience and programme development in the context of academic and practitioner Integrated Marketing Communications.

Experiential learning opportunities for our students is a priority and this led to the development of the Sunderland Marketing Hub, Marketing Matters series, and our extensive work with professional bodies such as the Chartered Institute of Marketing.



Teaching and supervision

I have led and taught on a range of modules including Marketing Management, Global Integrated Marketing Communications, Marketing Planning, Marketing Research, Business and supervised both undergraduate and postgraduate dissertation modules. My interests now lie in experiential learning opportunities within the broad field of marketing.

Research interests for potential research students

  • Integrated Marketing Communications
  • Communications, PR and Branding
  • Marketing Strategy, Management, Planning
  • Experiential learning and student experience

Research

  • Experiential learning and student experience
  • Integrated Marketing Communications Pedagogy and Practice
  • Integrated Marketing Communications Curriculum Development
  • Integrated Marketing Communications in the Not for Profit sector
  • Student Engagement and Participation (funded by the Academy of Marketing)
  • Student Experiences of Peer Action Learning Sets (funded by the Academy of Marketing)



Publications

Number of items: 5.

Conference or Workshop Item

Dixon-Todd, Yvonne and Hall, Lynne (2017) An Evaluation of Integrated Marketing Communications Education: Considerations, Contradictions and Conclusions. In: Academy of Marketing Conference 2016, 4-7 July 2016, University of Northumbria. (Unpublished)

Dixon-Todd, Yvonne and Hall, Lynne (2016) An Exploratory Study into the Perceptions, Acceptance and Usage of Integrated Marketing Communications in the Not for Profit Sector. In: Academy of Marketing Conference 2016, 4-7 Jul 2016, University of Northumbria. (Unpublished)

Dixon-Todd, Yvonne and Hall, Lynne (2016) The State of Integrated Marketing Communications in the Classroom: Practice, Perspectives & Prospects. In: 21st international conference on corporate and marketing communication, 7-8 April 2016, Middlesex University.

Dixon-Todd, Yvonne, Ward, Janet and Coates, N (2016) Is student engagement the to create a transformative marketing curriculum? In: The Academy of Marketing Conference, 2016, Newcastle -upon-Tyne. (Submitted)

Other

Dixon-Todd, Yvonne, Ward, Janet and Coates, Nigel (2017) Is Student Engagement the Magic wand for a Transformative Marketing Curriculum. UNSPECIFIED.

This list was generated on Sat Nov 27 00:17:25 2021 GMT.
  • Experiential learning
  • Student experience
  • Marketing management
  • Marketing planning
  • Integrated marketing communications
  • Marketing research
  • Marketing pedagogy and curriculum development


  • Further publications:

  • Dixon-Todd, Y. (2014), Examining the Current Approaches to Postgraduate Teaching of Integrated Marketing Communications (IMC in UK Universities, Academy of Marketing Conference, Bournemouth.
  • Dixon, Y. and Moss, C. (2010) “An Exploratory Study into the Use of Integrated Marketing Communications in UK Charities – Further Results”, Academy of Marketing Conference, Coventry Business School.
  • Dixon, Y. and Moss, C. (2007) “An Exploratory Study Into The Use Of Integrated Marketing Communications In UK Charities”, Academy of Marketing Conference, Kingston Business School.
  • Dixon, Y. and Moss, C. (2007) “An Exploratory Study into the Diffusion, Relevance and Validity of Integrated Marketing Communications in the Charitable Sector in the UK”, International Conference on Research in Advertising, Polytechnic of Lisbon.

Last updated 16 November 2021

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