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Sunderland Marketing Hub

Sunderland Marketing Hub is an academic facility that brings together students, businesses, and marketing academics at the University to work on real-life marketing projects.

How can we help you?

We offer a range of services to help our students develop their marketing and employability skills, alongside offering businesses the opportunity to receive detailed advice and guidance. 

What Sunderland Marketing Hub can offer to students:

Please make an enquiry via this page. If the project is suitable for student involvement it will then be processed to formalise a timeline for completion. Large projects or those required within a short timeframe will be forwarded to the University’s formal business team to process.

We can help businesses by offering:

  • Consultancy services
  • Business solutions
  • Marketing Matters & Masterclasses series

Sunderland Marketing Hub provides advice and support on most areas of marketing including:

  • Audits
  • Communications
  • Digital Marketing
  • Marketing Orientation/Internal Marketing
  • Market Environment
  • Marketing Planning & Strategy
  • Branding
  • Consumer Behaviour
  • Digital Marketing
  • Integrated Marketing Communications
  • Market Research
  • Marketing Planning and Strategy
  • Social Media


The projects are undertaken with complete professionalism, and we ensure all company information is confidential, supported by a non-disclosure agreement provided by the University. 

Submit an enquiry: carol.stoker@sunderland.ac.uk 

Calling all students to participate

We're offering you the chance to represent the University of Sunderland for marketing competitions.

The Pitch Challenge

The Pitch is an international competition hosted by The Chartered Institute of Marketing (CIM). In teams of two or three, undergraduate students are tasked with putting their skills to the test tackling a real-life challenge set by a leading brand.

If students make it through to the live pitch final, there's the opportunity to present their ideas to a panel of industry experts and a chance to be crowned the winners of The Pitch and CIM’s Marketers of the Future.

Working on this will include developing a consumer-facing creative campaign, taking into account earned, owned and paid media within a £200,000 budget.

You can find out more on The Chartered Institute of Marketing's website.

Submit your interest in joining the University of Sunderland’s team to: sunderland.marketing.hub@sunderland.ac.uk 

The Greggs University Challenge

The Greggs University Challenge is an annual north-east university competition to find the next Greggs marketing strategy. In 2023 we're incredibly proud to say that a team of postgraduate students won the competition with their recommendations for a new "Proper" range which was designed to not exclude customers on belief, diet or price. The Challenge is a fantastic opportunity for experiential learning and it enables students to build up their CV by working on a real client brief from Greggs.

Submit your interest in joining the University of Sunderland’s team to: sunderland.marketing.hub@sunderland.ac.uk

The Marketing Hub Consultancy Challenge

Working in collaboration with the University of Sunderland's Marketing Hub the challenge involves students from our MBA and IBM courses working in teams to address a real-life business challenge. After a 'speed-dating' exercise to get to know one another, teams were formed comprising students from both programmes and from at least two countries and appointed a Team Leader. We then spent the remainder of the launch session developing Team Consultancy Profiles, assigning a Team Leader and most importantly deciding on a team name.

Following the session, we matched the teams to one of our live business projects and introduced students to their organisation and the challenge faced. Over the summer students worked independently in their teams researching their business issues and developing recommendations and proposals. Finally, the teams presented to their organisation in a series of virtual sessions. 

The Marketing Hub hosted Presentation Skills workshops with each team, to ensure that the presentations delivered to their employers were of a high standard. This has been an excellent opportunity for our postgraduate students to get involved in an activity over the summer and to work together with students who they may not otherwise have met. It's also given our students the opportunity to develop and enhance their employability skills, improve their confidence, and enhance their CVs. 

Work with us

To send an enquiry, please contact us using the details below. We aim to respond to every enquiry to confirm if we can assist, however this is subject to availability of resource.

The Marketing Hub is situated at The Reg Vardy Centre, Second Floor, Sir Tom Cowie Campus at St. Peter’s. The Hub is open: Tuesday to Thursday from 10:00 am to 13:30 pm and 2:30 pm to 4:00 pm.

Contact us via email at: sunderland.marketing.hub@sunderland.ac.uk