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Sunderland Marketing Hub

Sunderland Marketing Hub is an academic facility that brings together students, businesses, and marketing academics at the University to work on real-life marketing projects.

How can we help you?

We offer a range of services to help you develop your marketing and employability skills, alongside offering businesses the opportunity to receive detailed advice and guidance. 

What Sunderland Marketing Hub can offer to students:

Please make an enquiry via this page. If the project is suitable for student involvement, it will be processed to formalise a timeline for completion. 

We can help businesses by offering:

  • Consultancy services
  • Business solutions
  • Marketing Matters and masterclasses series.

Sunderland Marketing Hub provides advice and support on most areas of marketing including:

  • Audits
  • Communications
  • Digital marketing
  • Marketing orientation/internal marketing
  • Market environment
  • Marketing planning and strategy
  • Branding
  • Consumer behaviour
  • Integrated marketing communications
  • Market research
  • Social media


We ensure all company information is confidential, supported by a non-disclosure agreement provided by the University.

Submit an enquiry: carol.stoker@sunderland.ac.uk 

Calling all students to participate

We're offering you the chance to represent the University of Sunderland for marketing competitions.

The Pitch is an international competition hosted by The Chartered Institute of Marketing (CIM). In teams of two or three, undergraduate students are tasked with putting their skills to the test, tackling a real-life challenge set by a leading brand.

If students make it through to the live pitch final, they'll have the opportunity to present their ideas to a panel of industry experts and a chance to be crowned the winners of The Pitch and CIM’s Marketers of the Future.

Working on this will include developing a consumer-facing creative campaign, taking into account earned, owned, and paid media within a £200,000 budget.

You can find out more on The Chartered Institute of Marketing's website.

Submit your interest in joining the University of Sunderland’s team to: sunderland.marketing.hub@sunderland.ac.uk.

The Greggs Marketing Challenge is an annual North East university competition to find the next Greggs marketing strategy. In 2023, a team of postgraduate students won the competition with their recommendations for a new "Proper" range which was designed to not exclude customers on belief, diet, or price.

The Challenge is a fantastic opportunity for experiential learning and it enables students to build up their CV by working on a real client brief from Greggs. The challenge is only open to postgraduate students.

Submit your interest in joining the University of Sunderland’s team to: sunderland.marketing.hub@sunderland.ac.uk.

Working in collaboration with the University of Sunderland's Marketing Hub, the Challenge involves students from our MBA, IBM, and undergraduate courses working in teams to address a real-life business challenge. After a 'speed-dating' exercise to get to know one another, teams are formed comprising students from both programmes and are appointed a team leader. The remainder of the launch session involves developing team consultancy profiles, assigning a team leader and, most importantly, deciding on a team name.

The businesses attend the hub to provide the students with a brief of their marketing requirements. Students then provide a comprehensive, executive summary and PowerPoint presentation to present to the businesses. 

The Marketing Hub is an excellent opportunity for our students to get involved in an activity over the summer and to work together with students who they may not otherwise have met. It also gives our students the opportunity to develop and enhance their employability skills, improve their confidence, and enhance their CVs.


Work with us

To send an enquiry, please contact us using the details below. We aim to respond to every enquiry to confirm if we can assist, however this is subject to availability of resource.

The Marketing Hub is situated at 206a, The Reg Vardy Centre, Second Floor, Sir Tom Cowie Campus at St. Peter’s. The Hub is open Tuesday to Thursday from 10am to 3pm and at other office hours via email.

Contact us via email at: carol.stoker@sunderland.ac.uk.