The Marketing Hub Consultancy Challenge
Working in collaboration with the University of Sunderland's Marketing Hub the challenge involves students from our MBA and IBM courses working in teams to address a real-life business challenge. After a 'speed-dating' exercise to get to know one another, teams were formed comprising students from both programmes and from at least two countries and appointed a Team Leader. We then spent the remainder of the launch session developing Team Consultancy Profiles, assigning a Team Leader and most importantly deciding on a team name.
Following the session, we matched the teams to one of our live business projects and introduced students to their organisation and the challenge faced. Over the summer students worked independently in their teams researching their business issues and developing recommendations and proposals. Finally, the teams presented to their organisation in a series of virtual sessions.
The Marketing Hub hosted Presentation Skills workshops with each team, to ensure that the presentations delivered to their employers were of a high standard. This has been an excellent opportunity for our postgraduate students to get involved in an activity over the summer and to work together with students who they may not otherwise have met. It's also given our students the opportunity to develop and enhance their employability skills, improve their confidence, and enhance their CVs.