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Sunderland Marketing Hub

Sunderland Marketing Hub is an academic facility that brings together students, businesses, and marketing academics at the University to work on real-life marketing projects.

How can we help you?

We offer a range of services to help our students develop their marketing and employability skills, alongside offering businesses the opportunity to receive detailed advice and guidance. 

What Sunderland Marketing Hub can offer to students:

Please make an enquiry via this page. If the project is suitable for student involvement it will then be processed to formalise a timeline for completion. Large projects or those required within a short timeframe will be forwarded to the University’s formal business team to process.

We can help businesses by offering:

  • Consultancy services
  • Business solutions
  • Marketing Matters & Masterclasses series

Sunderland Marketing Hub provides advice and support on most areas of marketing including:

  • Audits
  • Communications
  • Digital Marketing
  • Marketing Orientation/Internal Marketing
  • Market Environment
  • Marketing Planning & Strategy
  • Branding
  • Consumer Behaviour
  • Digital Marketing
  • Integrated Marketing Communications
  • Market Research
  • Marketing Planning and Strategy
  • Social Media


The projects are undertaken with complete professionalism, and we ensure all company information is confidential, supported by a non-disclosure agreement provided by the University. 

Submit an enquiry: https://forms.office.com/r/131tif81ek 

Calling all Students to participate

We're offering you the chance to represent the University of Sunderland for marketing competitions.

The Pitch Challenge

The Pitch is an international competition hosted by The Chartered Institute of Marketing (CIM). In teams of two or three, undergraduate students are tasked with putting their skills to the test tackling a real-life challenge set by a leading brand.

If students make it through to the live pitch final, there's the opportunity to present their ideas to a panel of industry experts and a chance to be crowned the winners of The Pitch 2022 and CIM’s Marketers of the Future.

Working on this will include developing a consumer-facing creative campaign, taking into account earned, owned and paid media within a £200,000 budget.

You can find out more on The Chartered Institute of Marketing's website.

Submit your interest in joining the University of Sunderland’s team to: sunderland.marketing.hub@sunderland.ac.uk

The Greggs University Challenge

The Greggs University Challenge is an annual North East university competition aimed at finding the next Greggs marketing startegy.

Using your own research, as well as the information provided in the Greggs deck, we invite you to create a product and an accompanying cross-channel marketing campaign, that meets this growing demand for ‘healthier options’. With the evening becoming the largest FOTG daypart in the past year, and therefore providing a huge area of opportunity into which the business can expand, your product must sit within Greggs’ evening offering. 

Submit your interest in joining the University of Sunderland’s team to: sunderland.marketing.hub@sunderland.ac.uk

Make an enquiry

To send an enquiry, please contact us using the details below. We aim to respond to every enquiry to confirm if we can assist, however this is subject to availability of resource.

Submit an enquiry

The Marketing Hub is situated at The Reg Vardy Centre, Second Floor, Sir Tom Cowie Campus at St. Peter’s. The Hub is open: Mondays, Tuesdays and Thursdays from 10:00 am to 12:30 pm and 1:30 pm to 4:00 pm.

You can also contact us via email at: sunderland.marketing.hub@sunderland.ac.uk