Gurpreet Singh


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Principal Lecturer and Team Leader for Design

As Principal Lecturer and Team Leader for Design, I am responsible for all of the Design programmes that we run at Sunderland. This extends to degrees that we deliver internationally including those with our partners in Hong Kong, Trinidad, Kuala Lumpur, Singapore and Tashkent. I also take a keen interest in supporting our international students who come to study here in Sunderland. 

My research interests are focused around how the brain interprets what we see, and how that knowledge can be harnessed to enhance the way we design and communicate.   

Together with my research partner Dr Mike Pickard, we developed a field of research that we call Vision Directed Design (VDD), which draws on the latest findings about human perception and cognition to enhance the communication and visual impact of design. The benefits of VDD have been demonstrated through a number of international refereed conference papers, design competitions and commercial applications.

Teaching and supervision

I have taught in most areas of design at undergraduate, masters and PhD level. My main teaching is in Motion Graphics and through this field I have had the pleasure of watching my students win countless major design awards from around the world.

Research interests for potential research students

I supervise research students including practice led research and was Director of Studies for the successful PhD:

Michael Pickard Informing Pictorial design through Vision Science Understanding – a Design based approach.

Research

My research interests are focused around how the brain interprets what we see, and how that knowledge can be harnessed to enhance the way we design and communicate.  

Past papers focused largely on perception and design of still images. My current research is moving much more into time-based media, and motion design in particular. I am interested in exploring how we can control the way moving images are perceived, and the impact of that on design pedagogy.

Publications

Number of items: 6.

Conference or Workshop Item

Singh, Gurpreet and Pickard, Michael (2007) Bringing recent scientific understanding of human vision to the education of designers - a new area of fundamental knowledge in the arts? In: International Association of Societies of design Research Conference, Hong Kong (HK Polytechnic University).

Pickard, Michael and Singh, Gurpreet (2007) Bringing recent scientific understanding of human vision to the education of designers - a new area of fundamental knowledge in the arts? In: International Association of Societies of Design Research Conference. Hong Kong (HK Polytechnic University).

Singh, Gurpreet and Pickard, Michael (2007) Connecting Experiential Understanding of Human Vision and Artistic Creativity Using a Multimedia Based Approach. In: Designs on e-Learning Conference, University of the Arts, London.

Singh, Gurpreet (2007) Why design students need to be taught more about human vision - a pedagogical case. In: DEFSA International design Education Conference 2007, Cape Peninsula University of Technology, South Africa.

Pickard, Michael and Singh, Gurpreet (2007) Recent developments in vision science and their relationship to semiotics as seen through design practice. In: SeFun International Seminar – part of the ‘Design Semiotics in Use’ series of conferences Finland (University of Art and Design, Helsinki).

Singh, Gurpreet and Pickard, Michael (2007) Recent developments in vision science and their relationship to semiotics as seen through design practice. In: Sefun International Seminar - part of the Design Semiotics in Use series of conferences, University of art and Design, Helsinki, Finland.

This list was generated on Thu Sep 19 14:18:52 2019 BST.
  • Motion design
  • Design research methodologies
  • Transnational education

Originally trained as an architect, I set up my own company designing and teaching print graphics including 3D design. I taught multimedia design including coding for over a decade, before developing my teaching and research interests into motion design which has been my greatest passion for many years.

Last updated 11 June 2019