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Dr Alyssa E Brown SFHEA

Home / About / Academic staff profiles / Hospitality, Events, Aviation and Tourism / Alyssa E Brown SFHEA

Senior Lecturer in Tourism and Events

I have been a lecturer since 2011, and joined the University of Sunderland in 2014 teaching primarily Events, Tourism and Hospitality. My PhD explored the festivalgoer experience at UK Music Festivals. I am also interested in research surrounding service experiences, digital media communication, quality, communities and tourist behaviour at special interest events.

Teaching and supervision

I am currently Programme Leader for BA (Hons) Events Management.

I also teach on:

I am module leader on the following modules:
  • TLH109 Experiencing Events
  • TLH216 Managing the Event
  • TLH219 Meetings, Incentives, Conferences and Exhibitions (MICE)
  • TLH221 Event Fieldwork 2
  • TLH339 Service Quality

I also supervise both undergraduate and masters major projects along with work placements that are undertaken between stage 2 and 3.

Research interests for potential research students

  • Events and Event Management
  • Service Quality
  • Social Media
  • Consumer Behaviour at Events
  • Motivations and Experience


My PhD explored the festivalgoer experience at UK Music Festivals. I used a mixed method approach to develop an experience value model that examined the relationship between festivalgoer's sociodemographic, psychographic and behavioural preferences against what they valued in the festival experience.

I have also produced further research around the role and use of digital media communication within the music festival experience.

Other research interests include tourist behaviour and experiences at special interest events, social media and digital technology at events, event communities and wellbeing.


Number of items: 4.


Pappas, Nikolaos and Brown, Alyssa Eve (2020) Entrepreneurial Decisions in Tourism and Hospitality during Crisis. Management Decision. ISSN 0025-1747

Brown, Alyssa Eve, Donne, Keith, Fallon, Paul and Sharpley, Richard (2019) From Headliners to Hangovers: Digital Media Communication in the British Rock Music Festival Experience. Tourist Studies. ISSN 1468-7976

Brown, Alyssa Eve and Sharpley, Richard (2019) Understanding festival-goers and their experience at UK Music Festivals. Event Management. ISSN 1525-9951

Conference or Workshop Item

Brown, Alyssa Eve (2015) Towards an Understanding of Managing Service Quality and the UK Music Festival Experience. In: EuroCHRIE 2015, 15-17 Oct 2015, Manchester Metropolitan University. (In Press)

This list was generated on Sat May 30 00:58:32 2020 BST.
  • Events and Event Management
  • Service Quality and Experience
  • Tourism and Hospitality
  • Business Events
  • Personal and Professional Development

Last updated 22 January 2020