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Dr Alyssa E Brown SFHEA


Home / About / Academic staff profiles / Hospitality, Events, Aviation and Tourism / Alyssa E Brown SFHEA

Senior Lecturer in Tourism and Events

I have been a lecturer since 2011, and joined the University of Sunderland in 2014 teaching primarily Events, Tourism and Hospitality. My PhD explored the festivalgoer experience at UK Music Festivals. I am also interested in research surrounding service experiences, digital media communication, quality, communities and tourist behaviour at special interest events.


Teaching and supervision

I am currently Programme Leader for BA (Hons) Events Management.

I also teach on:

I am module leader on the following modules:
  • TLH109 Experiencing Events
  • TLH216 Managing the Event
  • TLH219 Meetings, Incentives, Conferences and Exhibitions (MICE)
  • TLH221 Event Fieldwork 2
  • TLH339 Service Quality

I also supervise both undergraduate and masters major projects along with work placements that are undertaken between stage 2 and 3.

Research interests for potential research students

  • Events and Event Management
  • Service Quality
  • Social Media
  • Consumer Behaviour at Events
  • Motivations and Experience

Research

My PhD explored the festivalgoer experience at UK Music Festivals. I used a mixed method approach to develop an experience value model that examined the relationship between festivalgoer's sociodemographic, psychographic and behavioural preferences against what they valued in the festival experience.

I have also produced further research around the role and use of digital media communication within the music festival experience.

Other research interests include tourist behaviour and experiences at special interest events, social media and digital technology at events, event communities and wellbeing.

Publications

Number of items: 14.

Article

Brown, Alyssa Eve (2021) Co-creation and engagement: what festivalgoers want in the UK rock festival experience. Event Management. ISSN 1525-9951

Brown, Alyssa Eve and Pappas, Nikolaos (2021) Added value and music events: A festivalgoer perspective. Annals of Leisure Research. ISSN 1174-5398

Uzunogullari, Serkan and Brown, Alyssa Eve (2020) Negotiable bodies: employer perceptions of visible body modifications. Current Issues in Tourism. pp. 1-14. ISSN 1747-7603

Pappas, Nikolaos and Brown, Alyssa Eve (2020) Entrepreneurial Decisions in Tourism and Hospitality during Crisis. Management Decision, ahead. p. 1. ISSN 0025-1747

Brown, Alyssa Eve, Donne, Keith, Fallon, Paul and Sharpley, Richard (2019) From Headliners to Hangovers: Digital Media Communication in the British Rock Music Festival Experience. Tourist Studies. ISSN 1468-7976

Brown, Alyssa Eve and Sharpley, Richard (2019) Understanding festival-goers and their experience at UK Music Festivals. Event Management. ISSN 1525-9951

Book Section

Brown, Alyssa Eve (2021) Is it just the music? Understanding the atmosphere in festivalgoers experience at British rock music festivals. In: Handbook of the Tourist Experience. Routledge. ISBN 9781032114255

Conference or Workshop Item

Marshall, Hayley, Johnson, James and Brown, Alyssa Eve (2022) Going Alone: The case of solo event goers at music events in the U.K. In: THE INC 2022 - Tourism, Hospitality and Events: Innovation and Resilience during Uncertainty, 22-24 June 2022, Limassol, Cyprus.

Brown, Alyssa Eve (2020) Co-creation and Engagement: What festivalgoers want in the UK Rock festival experience. In: THE INC, 9-11 June 2020, Leeuwarden, Netherlands.

Pappas, Nikolaos and Brown, Alyssa Eve (2020) Entrepreneurial Decisions in Tourism and Hospitality during Crisis. In: THE INC, 9-11 June 2020, Leeuwarden, Netherlands.

Brown, Alyssa Eve, Donne, K, Fallon, P and Sharpley, R (2019) From headliners to hangovers: Digital media communication in the British rock music festival experience. In: AEME 2019, 3-4 July 2019, Hertfordshire, UK.

Brown, Alyssa Eve and Sharpley, R (2018) Understanding Festival-Goers and Their Experience at UK Music Festivals. In: THE INC 2018 –Tourism Hospitality & Events in a Changing World, 26-28 June, Buxton, United Kingdom.

Brown, Alyssa Eve (2018) The influence of psychographic characteristics on the music event experience. In: THE INC 2018 –Tourism Hospitality & Events in a Changing World, 26-28 June, Buxton, United Kingdom.

Brown, Alyssa Eve (2015) Towards an Understanding of Managing Service Quality and the UK Music Festival Experience. In: EuroCHRIE 2015, 15-17 Oct 2015, Manchester Metropolitan University.

This list was generated on Mon Sep 26 01:38:09 2022 BST.
  • Events and Event Management
  • Service Quality and Experience
  • Tourism and Hospitality
  • Business Events
  • Personal and Professional Development

Last updated 09 September 2022