Events Management BA (Hons)

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If you are applying for this course from within the UK/EU, click apply now.

Course starts: 17 September 2018Apply now

If you are applying for this course from outside the UK/EU, click apply now.

Course starts: 17 September 2018Apply now

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Study a course informed by world-leading research. Undertake paid placements. Graduate and embark on an exciting career.

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This BA (Hons) Events Management course combines theoretical modules with practical placements, so that when you graduate you are work-ready. Practical modules include 'Staging Events' in Level 1 and 'Managing the Event' in Level 2. You’ll also organise events from day one at University, and paid placements will help you gain critical knowledge on the management of events as well as gain work experience.

Why us?

  • This course has 100% Overall Satisfaction according to the National Student Survey 2017
  • Our Hospitality, Event Management and Tourism courses are 4th in the UK in the Guardian University League Tables 2018
  • 95% of our BA (Hons) Events Management students are in employment or further study within six months of graduating, according to DLHE 2015/16 (based on UK students)
  • All students on this course are eligible to register for the Institute of Hospitality Education Membership Scheme
  • National and international work experience opportunities
  • Local national and international field visits including study abroad opportunities
  • 'World-leading' research in Leisure and Tourism, according to the latest Research Excellence Framework (REF)
  • Available as 4-year sandwich course, on which you can engage in a one year industrial placement

Course structure

Teaching methods include lectures, seminars, workshops, group work, fieldwork and e-learning. There is an emphasis on developing independent study skills. You will also have opportunities to present ideas and information to other students and develop concepts and analyses within groups.

As well as assessments that count towards your final degree, there are also on-going assessments to provide feedback and consolidate your learning. Assessment methods include written coursework, projects, presentations, practical exercises, time-constrained exams and a major project.

Year 1 (national level 4):

  • Study Skills for the Service Sector (20 Credits)
  • Impacts of Festivals and Events (20 Credits)
  • Fundamentals of Events (20 Credits)
  • Marketing and Business for the Service Sector (20 Credits)
  • Staging Events (20 Credits)
  • Experiencing Events (20 Credits)


Some modules have prerequisites. Read more about what this means in our Help and Advice article.

Year 2 (national level 5):

  • Research Methods for the Service Sector (20 credits)
  • Consultancy for the Visitor Economy (20 credits)
  • MICE (20 credits)
  • Managing the Event (20 credits)

Optional modules:

  • Human Resource Management for the Service Sector (20 credits)
  • Planning Hospitality Environments (20 credits)
  • Events Fieldwork 2 (20 credits)
  • Cultural Tourism, Festivals and Events (20 credits)

Year 3:

  • Hospitality, Events, Aviation and Tourism work placement (optional)


Final year (national level 6):

  • Contemporary Issues in Events (20 credits)

Optional modules:

  • Professional Development for the Service Sector (20 credits)
  • Events and the Creative Industries (20 credits)
  • Events Major Project (40 credits)
  • Events and City Planning (20 credits)
  • Service Quality (20 credits)
  • Leadership and Management for the Service Sector (20 credits)
  • Digital Technology and the Visitor Economy (20 credits)
  • Gastronomy (20 credits)
  • Event Fieldwork 3 (20 credits)

The Reg Vardy Centre,
Sir Tom Cowie Campus,


  • You can access free Wi-Fi throughout the University campus, so you can work from anywhere. If you don't want to carry a laptop around, just use one of the University’s PCs or Apple Macs. We have hundreds of computers for you to use in the Murray Library, St Peter's Library, and the David Goldman Informatics Centre. If you ever have any technical problems, just ask the friendly helpdesk team.

    IT provision
  • The St Peter’s Library contains over 31,000 books related to business, economics, management, human resources, marketing, strategy and tourism, with many more titles available through the inter-library loan service. We also subscribe to a comprehensive range of print and electronic journals so you can access the most reliable and up-to-date academic and industry articles.

    Library Services - St Peter's Library


You’ll be based at The Reg Vardy Centre, on the Sir Tom Cowie Campus at St Peter’s. The Reg Vardy Centre is a modern building with views of the river, and just a short walk from both the coast and Sunderland town centre.

Entry requirements

Our typical offer will be in the region of 112 points from a minimum of two A Levels or equivalent (for example 1 x AVCE double award). 

We accept a maximum of 6 points from Level 3 Key Skills qualifications.

We also require three passes at GCSE grade C or above, which must include Mathematics and English Language, or a minimum of Level 2 Key Skills in Communication and Application of Number.

If English is not your first language, please see our English language requirements.

Fees and finance

The annual fee for this course is:

  • £9,250 if you are from the UK / EU
  • £10,750 if you are an international student

If you are not sure whether you qualify as a UK, EU or international student, find out more in our Help and Advice article.

Take a look at the Your Finances section to find out about the scholarships and bursaries that may be available to you.

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This information was correct at the time of publication.

The Sir Tom Cowie Campus at St Peter's by night


The organisation of events like the Olympics, music festivals, and business conferences is varied and fast-moving work. The content of our course and its wide opportunities for practical experience will give you an advantage when it comes to applying for stimulating jobs, and many of our graduates progress to job roles such as events manager, heritage tourism manager, festival co-ordinator, exhibitions organiser and corporate events manager.

Career destinations

Many of our graduates from courses related to tourism, hospitality and events go on to work within these fast-moving industries. Job roles include events manager, heritage tourism manager, festival co-ordinator, exhibitions organiser and corporate events manager.

In addition, you will have a broad set of transferable skills that will equip you for a much wider range of graduate-level employment. Your course could also be a stepping stone to further study and research.

Field trips

The course involves visits to a range of tourism and hospitality venues and initiatives.

These visits are local to the North-East, national throughout the UK, and international to destinations such as Dublin, Prague, Barcelona and New York.

Paid placements

To further enhance employability we encourage you to undertake a 48-week placement between your second and final year. It effectively becomes a third year of a four-year course. Placements are generally paid, with an average salary of £14,000-£18,000 a year depending on your location.

Placements are an excellent opportunity to put your learning into practice and understand the context for your new knowledge. The contacts made during placements can also be valuable for future job offers.

We will support you at every stage of the placement process, from finding suitable placements, to checking that everything is going well, and to making a final assessment of your performance during the placement. Recent placement employers include: IBM, Procter & Gamble, BT, Nissan, Marriott Hotels, PricewaterhouseCoopers and Adidas.

  • The Events Management course is a life experience and the first step to a career.
    Sherry Wang, Events Management student

    Sherry Wang

Meet our academics