Events Management BA (Hons)

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Course starts: 16 September 2019Apply now

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Study a course informed by world-leading research. Undertake paid placements. Graduate and embark on an exciting career.

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This BA (Hons) Events Management course combines theoretical modules with practical placements, so that when you graduate you are work-ready. Practical modules include 'Staging Events' in Level 1 and 'Managing the Event' in Level 2. You’ll also organise events from day one at University, and paid placements will help you gain critical knowledge on the management of events as well as gain work experience.


Why us?

  • Our Tourism Hospitality and Events courses received a 98% overall satisfaction rating in the 2019 National Student Survey (NSS)
  • Our Hospitality, Event Management and Tourism courses are 2nd in the UK according to The Guardian University league tables 2019
  • 97.5% of our BA (Hons) Event Management graduates are in graduate-level employment, further study or training within six months of graduating, according to DLHE 2016/17 (based on full-time, first degree, home leavers)
  • All students on this course are eligible to register for the Institute of Hospitality Education Membership Scheme
  • National and international work experience opportunities
  • Local national and international field visits including study abroad opportunities
  • 'World-leading' research in Leisure and Tourism, according to the latest Research Excellence Framework (REF)
  • Available as 4-year sandwich course, on which you can engage in a one year industrial placement
  • Our Tourism, Transport and Travel courses are ranked in the top 5 in the UK for Teaching on my course, Learning Opportunities, Assessment and Feedback, Learning Resources, Learning Community and Student Voice according to the National Student Survey 2019

Course structure

Teaching methods include lectures, seminars, workshops, group work, fieldwork and e-learning. There is an emphasis on developing independent study skills. You will also have opportunities to present ideas and information to other students and develop concepts and analyses within groups.

As well as assessments that count towards your final degree, there are also on-going assessments to provide feedback and consolidate your learning. Assessment methods include written coursework, projects, presentations, practical exercises, time-constrained exams and a major project.

Year 1 (national level 4):

Impacts of Festivals & Events


20 credits

Experiencing the Event


20 credits

Staging Events


20 credits

Fundamentals of Events


20 credits

Study Skills for the Service Sector


20 credits

Marketing and Business for the Service Sector


20 credits

Explore the impacts of events and festivals upon local, regional and national economies and upon local communities and society. Consider the physical, political, social/cultural and economic impacts that events and festivals exert on destinations and host communities. Use case studies to analyse impacts within local, global and event specific context.

Use events to explore different facets of events management through your own experience and assessment. Visit, research and analyse regional events to explore issues that range from safety and security of events, risk assessment and human resource management to introductory contextualization of sociological aspects of event studies such as visitor behaviour and motivation, the cultural and social representation of events and historic development. Apply basic research methods and classroom learning to gain a conceptual framework for exploring different dimensions of, and practices in, event management studies.

Work in small groups to undertake the organisation and running of a small-scale event, working with real-life event development scenarios, involving links with local and/or regional tourism and leisure industry organisations. Reflect on how moral, ethical, social, environmental and health and safety issues affect the planning, marketing and ticket sales of events. Gain an understanding of the various steps of event planning and execution, which will vary depending on the specific type of event you choose to organise.

Establish an understanding of the nature of events, the range of events and the processes of planning, organising and managing events. Explore events in the tourism, leisure, recreation, hospitality, retail, creative and service sectors through an analysis of the interplay of public and private sector organisations. Consider market research, marketing, legislation, the development of niche products, transportation, infrastructure, attractions and destinations.

Receive training and practice in a range of learning and information skills relating to the service sector. Take part in specific workshops to cover information gathering, critical reading, note-taking, essay writing, group work, and written, graphical and verbal presentation. Develop confidence in taking responsibility for your own learning, be more independent, be a more effective learner and be able to motivate yourself.

Get an introduction to the concepts and functions of marketing and business in the context of the service sector. Explore the economics of the service sector, understanding today’s consumer, product development, marketing and business planning, segmentation and research; distribution channels; marketing communication and advertising.

Year 2 (national level 5):

Managing the Event


20 credits

Research Methods for the Service Sector


20 credits

MICE: Meetings, Incentives, Conferences and Exhibitions


20 credits

Consultancy for the Visitor Economy


20 credits

Events Fieldwork 2


20 credits

Cultural Tourism, Festivals and Events


20 credits

Planning Hospitality Environments


20 credits

Exploring Human Resource Management in the Service Sector


20 credits

Undertake the organisation, running, review and evaluation of a conference, exhibition or event in a tourism or hospitality context. Reflect on how moral, ethical, social, environmental and health and safety issues affect the planning, marketing and sales of conferences and events. Work with real-world product development scenarios, involving links with local and/or regional tourism and leisure industry organisations.

Gain an understanding of the principles of research design and fieldwork, preparing you for research projects that you will undertake later in your university study. Discuss the philosophical underpinnings of quantitative and qualitative research methods and enable yourself to undertake ethical research using participant observation and ethnographic methods, interviewing and focus groups, and questionnaire surveys.

Analyse the meetings and conference industry, explore principles and operational practices of MICE and conceptualize them within the wider contemporary commercial context. Explore the importance of this industry for the events, tourism and hospitality industry, particularly with focus upon its importance for destination branding. Use different case studies and examples from around the world to illustrate subject knowledge, including operational aspects such as Human Resource Management, Site and Venue considerations as well as Supply and Demand aspects of MICE.

Examine and explain aspects of management application from within different organisational contexts. Analyse and evaluate current business practice through appropriate data collection methods, including electronic sources. Derive and formulate feasible, realistic and cogent conclusions and recommendations to specific hospitality, events, aviation or tourism businesses. Reflect on your own expertise by making an application to these businesses via CV and covering letter.

Travel overseas on a one-week field visit within Europe – visits in recent years have focused on festivalisation, sport tourism and dark events in Krakow, Barcelona and Dublin. Get an introduction to the field area from preparatory lectures, before taking part in group visits and group survey work in the assessed task. Use data collected on the field trip to form the basis of your individual assessed work back in Sunderland.

Examine the relationship between tourism and culture, particularly cultural tourism in different spatial and social contexts. Explore topics that include; tourist practice and performance; globalisation and trends in cultural tourism, festivals and events; cultural tourism festivals and events in urban context; cultural tourism, festivals and events in rural contexts; cultural tourism, festivals and events in Europe; cultural tourism festivals and events in the UK; tourism and cultural identities; issues of commodification and authenticity; modernism and postmodernism and tourism the media and popular culture.

Conceptualize a gastronomic themed event, develop a business and marketing plan, and reflect on hospitality management using a variety of performance measurement techniques. Get an introduction to topics that include event conceptualisation, menu development, food and beverage management, marketing and public relations, interior design, legal and health and safety issues and customer service relations. Take advantage of industry expertise from the hospitality sector through guest lectures, visits to hospitality venues and bespoke workshops.

Gain awareness and knowledge of some of the HR processes, management and resourcing challenges that can be experienced when dealing and managing employees in industry. Showcase your current skill level when planning and hosting your own training session – a key area to performance and employment with high levels of investment. Critically reflect upon your own personal learning experience, professional performance and practice throughout.

Year 3:

Hospitality, Events, Aviation and Tourism Work Placement


20 credits

Make the most of a 48-week placement with a hospitality, events, aviation or tourism related company and graduate with a degree that involves placement in the title. Significantly enhance your chances of graduate employment – students taking this route in the past have benefited from greater employability. Find your placement with support from the University and get assessed in negotiation with your placement provider and placement supervisor.

Final Year (national level 6):

Contemporary Issues in Events


20 credits

Events Management Research Dissertation


40 credits



20 credits

Events Fieldwork 3


20 credits

Events Planning for Cities


20 credits

Events and the Creative Industries


20 credits

Service Quality


20 credits

Digital Technologies in the Visitor Economy


20 credits

Leadership and Management for the Service Sector


20 credits

Professional Development for the Service Sector


20 credits

Gain knowledge of contemporary issues facing the industry and develop an understanding of the influence of sociological forces upon events. Explore contemporary issues, problems and concerns which result through the interrelationships between many diverse and distinct sociological elements interacting in a complex manner involving both individuals and groups.

Focus on an area of events management of your choice and design and implement a research proposal in this area. Set aims and objectives; select and implement research methods, conduct a literature review, collect empirical data and analyse appropriately. Benefit from training in research methods, research design and the interpretation of data and its relation to contextual material.

Explore the increasingly important area of food and drink tourism for regional economic development and identity formation. Examine the importance of food and drink products to the tourist experience and to destination success for those countries and regions closely associated with food and drink. Analyse the relationship between tourism and gastronomy and examine the direct and indirect advantages and disadvantages to local and regional communities associated with the development of gastronomic tourism and event initiatives.

Travel overseas on a one-week field visit, usually outside of Europe – for the past 12 years students have visited New York to events space in an urban context and events marketing. Get an introduction to the field area from preparatory lectures, before taking part in group visits and group survey work in the assessed task. Use data collected on the field trip to form the basis of your individual assessed work back in Sunderland.

Understand the impact that events have on economic development and cultural life in a range of different types of cities in countries around the world. Critically evaluate events planning and operation in an urban context.

Understand the importance of urban events for the planning and regeneration of cities. Analyse the range of stakeholders, strategic partnerships and organisations involved in creating events in cities, as well as the key inputs required to plan and make events in cities happen. Gain insight into the key markets for events in cities.

Explore various theories and principles associated with the management of service quality in tourism, hospitality and events. Analyse issues in service delivery for the service organization, employees and consumers. Develop an appropriate model for analysing service quality in a given service organization related to tourism, hospitality or events.

Consider the impact technological innovations have had for the visitor economy in the areas of tourism, hospitality, events and aviation. Reflect on the empowerment of consumers through technology, in particular opportunities provided through social media and mobile technologies. Learn more about the current digital technologies impacting the visitor economy, such as social media, mobile technologies, augmented and virtual reality, and the concepts of co-creation.

Prepare yourself for a career in industry as an employee, leader or manager. Investigate leadership and management styles and approaches as well as researching and debating equality and diversity issues. Gain a greater understanding of leadership and management challenges which occur every day in the wider world.

Develop your employability and gain an understanding of career pathways in the hospitality, events, aviation and tourism industry. Investigate work environments and study a number of important topics, such as career planning and pathways, communication and networking, presentation and interview skills and more. Discover and work towards securing a graduate job role or career.

  • You can access free Wi-Fi throughout the University campus, so you can work from anywhere. If you don't want to carry a laptop around, just use one of the University’s PCs or Apple Macs. We have hundreds of computers for you to use in the Murray Library, St Peter's Library, and the David Goldman Informatics Centre. If you ever have any technical problems, just ask the friendly helpdesk team.

    IT provision
  • The St Peter’s Library contains over 31,000 books related to business, economics, management, human resources, marketing, strategy and tourism, with many more titles available through the inter-library loan service. We also subscribe to a comprehensive range of print and electronic journals so you can access the most reliable and up-to-date academic and industry articles.

    Library Services - St Peter's Library
  • Map and directions


You’ll be based at The Reg Vardy Centre, on the Sir Tom Cowie Campus at St Peter’s. The Reg Vardy Centre is a modern building with views of the river, and just a short walk from both the coast and Sunderland town centre.

Entry requirements

Our typical offer is

  • GPA 3.0 or above from High School Diploma along with one of the following at the required grade - SAT I and SAT II, ACT or Advanced Placement

If your qualification is not listed above, please contact the Student Administration team at for further advice.

We also require three passes at GCSE grade C or above, which must include Mathematics and English Language, or an equivalent qualification, for example; a minimum of Level 2 Key Skills in Communication and Application of Number. If you have studied for a new GCSE for which you will be awarded a numerical grade then you will need to achieve a grade 4 or above.

If English is not your first language we will require an International English Language Testing System (IELTS) with an overall score of 6.0 and at least 5.5 or higher in each component: reading, writing, listening and speaking. An alternative approved Secure English Language Test (SELT) can also be considered if the applicant's element scores are equivalent to those required for IELTS.

Fees and finance

The annual fee for this course is:

  • £9,250 if you are from the UK / EU
  • £11,500 if you are an international student

If you are not sure whether you qualify as a UK, EU or international student, find out more in our Help and Advice article.

Take a look at the Your Finances section to find out about the scholarships and bursaries that may be available to you.

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This information was correct at the time of publication.

The Sir Tom Cowie Campus at St Peter's by night


The organisation of events like the Olympics, music festivals, and business conferences is varied and fast-moving work. The content of our course and its wide opportunities for practical experience will give you an advantage when it comes to applying for stimulating jobs, and many of our graduates progress to job roles such as events manager, heritage tourism manager, festival co-ordinator, exhibitions organiser and corporate events manager.

Career destinations

Many of our graduates from courses related to tourism, hospitality and events go on to work within these fast-moving industries. Job roles include events manager, heritage tourism manager, festival co-ordinator, exhibitions organiser and corporate events manager.

In addition, you will have a broad set of transferable skills that will equip you for a much wider range of graduate-level employment. Your course could also be a stepping stone to further study and research.

Field trips

The course involves visits to a range of tourism and hospitality venues and initiatives.

These visits are local to the North-East, national throughout the UK, and international to destinations such as Dublin, Prague, Barcelona and New York.

Paid placements

To further enhance employability we encourage you to undertake a 48-week placement between your second and final year. It effectively becomes a third year of a four-year course. Placements are generally paid, with an average salary of £14,000-£18,000 a year depending on your location.

Placements are an excellent opportunity to put your learning into practice and understand the context for your new knowledge. The contacts made during placements can also be valuable for future job offers.

We will support you at every stage of the placement process, from finding suitable placements, to checking that everything is going well, and to making a final assessment of your performance during the placement. Recent placement employers include: IBM, Procter & Gamble, BT, Nissan, Marriott Hotels, PricewaterhouseCoopers and Adidas.

Top-up route

A top-up entry option is available to you if you have already successfully completed a Higher National Diploma (HND) or Foundation degree and wish to progress onto the final year of the Honours degree course. Topping up your existing HND or Foundation Degree will take one year of full-time study and may open up future career options to you depending on your chosen career path.

Contact us to find out how you can get credit for your previous learning and top-up your qualification to a range of degrees.

Meet the students

  • Sunderland is a fantastic place to study, be prepared for the most rewarding journey of your life.

    Laura Nelson

  • The Events Management course is a life experience and the first step to a career.
    Sherry Wang, Events Management student

    Sherry Wang

Meet the team

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