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IWD: Fern promotes a UNEEK expansion in business

Home / More / News / IWD: Fern promotes a UNEEK expansion in business

Published on 08 March 2019

Fern Snailham
Fern Snailham

To mark International Women’s Day the University of Sunderland has been finding out how one young entrepreneur has pioneered her own path to success.


Just over a year ago Sunderland business graduate Fern Snailham started out with £800 in her pocket, zero staff and an ambition to grow her own business.

That grit, determination and entrepreneurial mind-set have paid off as her promotional staffing agency UNEEK Staffing has grown into a flourishing business with a projected turnover of more than £225k, a database of over 3,500 staffand a list of clients running the length and breadth of the country, from small businesses to major blue-chip companies.

The 24-year-old’s efforts have seen her named a Duke of York Young Entrepreneur of the Year and led to the business expanding into the hospitality sector, as a result of demand.

Fern also applied for and won a £2,500 DOSH (Development Office Scholarships) Futures Fund award to support and enhance her business in order to maximize and open new opportunities to enable growth and stability. 

She’s recently moved into new premises in Team Valley, Gateshead, to cope with the growth, having been given her start by the Enterprise Place, the University’s business support facility which gave her access to their co-working office space in Hope Street Xchange, Sunderland’s centre for enterprise and innovation.

Added to the list of recent achievements, the first-class Business Management graduate is also making a name for herself in the modelling industry having been shortlisted as a finalist for Top Model of Durham 2019.

“It has been crazy since I launched UNEEK staffing in 2017,” explained Fern, from Stanley, County Durham. “My biggest challenge has been managing the growth of the business. It’s certainly not a 9 to 5, more like 24/7 but it never feels like a job as I love what I do so much.

“My knowledge of dealing with clients and situations have developed so much, I’ve had to learn everything pretty quickly. I even had to develop my own website from scratch, as funds were tight when I first started out, but it’s been all worth it. Luckily I could draw on all the expertise around the Enterprise Place which has been invaluable.

“I’m so pleased I took the plunge and had the confidence to go out and grow my own business from just myself in the field to now supplying over 3,500 promotional and event staff for all sectors UK wide.”

She added: “The modelling is something I’ve been doing for about five years, and provides a platform for me to be a good role model in the community and raise money for a good cause.

“I want to prove the misconception of beauty pageants as superficial. I want to empower women to be comfortable in their own skin for those who need a reminder that beauty is unique and women come in all shapes and sizes. I also want to inspire women to follow their dreams, reaching their career and personal goals. Winning the title of Top Model of Durham would allow me to grow as a role model and motivational speaker, sharing my experiences and show that an empowered woman can achieve anything.”

Fern’s lightbulb moment to launch UNEEK Staffing came after she spent a year freelancing across the UK promoting new products and raising brand awareness in everything from supermarket products to cars.

The work offered her the freedom and flexibility of being her own boss but she decided she needed the business qualifications to support those ambitions, and signed up for a Business Management degree at the University Sunderland.

“I freelanced for several years within the promotions and events industry and saw many issues within the industry and thought ‘there’s got to be a better way’.”

Fern has now built up an in-house database of hand-picked, reliable promotional staff, covering the UK. She matches personalities to brands to convey key messages, and deliver a positive, memorable brand experience.

She says: “All our staff are vetted, and we hold audition days up and down the country. When I worked in this industry, I came across situations in which some agencies would send anyone to promote the products, but who weren’t necessarily right for the role, the personality and the brand were just completely off. We wanted to make sure we match people’s personalities to the correct brand, to make sure it’s the correct fit for the campaign.”

She added that due to the demand for her promotional staff, Fern began receiving requests from repeat clients to provide hospitality staff for key events, from racecourses to football grounds.

Also keen to develop students’ employment skills, Fern, has provided 10 placements and internships to Sunderland students over the past year, and she has plans to recruit a further five full-time staff as the expansion of her business grows.

She said: “While we look to expand UNEEK Staffing, we will alwayssecure a main base in the North East. I always want to contribute to the local economy, helping with graduate jobs and general employment within the region.

“I am also a massive advocate for empowering women in all aspects of their life, particularly when it comes to entrepreneurship and business. I think in the past there have been a lot of barriers for women reaching the top level, but the barriers are being broken now and women need to realise they can achieve equally the same as men if not more.”

Laura Foster, Enterprise Place Manager, said: “Since joining the Enterprise Place in 2017, we’ve seen Fern go from strength-to-strength. She has shown determination and passion and is an inspirational example of a graduate entrepreneur. She fully deserves her success and we have every confidence her business will continue to flourish.” 

For more information on UNEEK Staffing, go to: https://www.uneekstaffing.co.uk/

The Internships and Enterprise project is receiving up to £2,207,656 of funding from the England European Regional Development Fund as part of the European Structural and Investment Funds Growth Programme 2014-2020. ‌The Department for Communities and Local Government is the Managing Authority for European Regional Development Fund. ‌Established by the European Union, European Regional Development Fund funds help local areas stimulate their economic development by investing in projects which will support innovation, businesses, create jobs and local community regenerations. For more information visit https://www.gov.uk/european-growth-funding 

The Enterprise Place offers students and graduates the opportunity of up to 12-months free membership and access to:

-      Professional, co-working office space in Hope Street Xchange

-      Expert one-to-one business advice

-      A place on our Start-Up-Skills course

-      Workshops, events and networking

-      Commercial editing software

-      Dedicated business development support team

-      The opportunity to join a community of entrepreneurs

For more information about the Enterprise Place, go to: https://www.sunderland.ac.uk/more/services-for-business/start-a-business/ (link is external)


Hope Street Xchange

Launched last year, Hope Street Xchange was developed by the University with £4.9m investment support from the North East Local Enterprise Partnership’s (LEP’s) Local Growth Fund and £2.23 million from the European Regional Development Fund.

 Based on the City Campus it links the University to the region’s small business community by supporting fledgling start-ups and offering space for existing businesses to develop and grow. From here businesses can access students and graduates with the skills they need - through a range of options including placements, internships and knowledge transfer partnerships – as well as connecting them with the University’s world-leading research base, sector expertise and specialised hi-tech equipment.

The centre was initiated by Sunderland Business Group, which aims to support entrepreneurship and increase the number of business start-ups with support from the North East LEP.

North East Local Enterprise Partnership (LEP)

 The North East Local Enterprise Partnership (LEP) is a public, private, and education sector partnership that covers Durham, Gateshead, Newcastle, Northumberland, North Tyneside, South Tyneside and Sunderland local authority areas.

 Its aim is to create 100,000 more jobs for the North East economy and to ensure that 70% of these jobs are better jobs.

 A better job is defined as being in the top three Standard Occupational Classification (SOC) categories, which are: managers and directors; professional occupations; and associate professional and technical occupations. Measuring this means LEP can demonstrate higher skilled and more productive roles in our economy.

 LEP develop and lead the delivery of the Strategic Economic Plan (SEP) which details how they will achieve this plan for growth for the North East.

 For more information go to: http://www.nelep.co.uk/ (link is external)