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Media and Culture

Research into Media and Culture at the University of Sunderland has cross-cutting concerns with matters of theory, history, technology, identity, sexuality, power, place, practice, performance and globalisation, demonstrating a versatility that has been a long-term strength.


Centre for Research in Media and Cultural Studies (CRMCS) was founded in 2000 to provide collegial support and a sense of collective purpose for academic staff and postgraduate students within the interdisciplinary fields of media and cultural studies.

CRMCS has always looked outward, developing links with researchers in other universities and with broader academic networks and non-academic organisations at national and international levels, and increasing our bids for external funding to expand CRMCS's research activities.

We have made strategic efforts to increase recruitment of postgraduate research students, particularly full-time research students, offering a range of funded scholarships from within CRMCS-allocated budget and additionally through participation in the ESRC funded NINE DTP and the AHRC funded Northern Bridge DTP.

As a civic university, our research efforts have focused on global societal issues with particular relevance to the North East of England and Sunderland. We have partnered with local community groups to learn from, inform and develop impact that has real resonance for Sunderland as well as wider societal value. We have developed projects with local, national and international creative industry partners which examine racism in sport, journalism and online platforms, for example, and have had considerable impact with policymakers, educators and health practitioners.

CRMCS's outward-looking character is clearly evident in the links that staff members have with researchers in other universities, and with networks and organisations at national and international levels. A measure of that reach and significance is the translation of staff outputs into a total of eight other languages in the period.