Course summary
The MBA (Marketing) is designed to develop your strategic understanding of how to lead and grow a successful business, with a specific focus on marketing. It’s a globally respected qualification that prepares you for senior leadership roles, especially in marketing led organisations. You’ll gain expert knowledge in areas such as brand strategy, customer insights, digital marketing, and global marketing management, giving you the tools to specialise in the marketing side of business leadership.
You’ll also benefit from our strong industry connections. Business leaders regularly visit the University to share their knowledge and insights. Recent guest speakers have included the Head of Sales and Marketing at Divine Chocolate and the CEO of Sunderland Football Club. These events give you valuable exposure to real-world business challenges and trends. They’re also a fantastic way to build your professional network, whether you’re exploring different career paths or already focused on a specific direction.
An MBA is a demanding qualification, but one that's highly valued by employers. It demonstrates your ability to lead, think strategically, and manage change. Our MBA graduates have secured roles with some of the world’s leading organisations, including Facebook, Microsoft, Sage, HSBC, IBM, Enterprise, Accenture, Procter & Gamble, Nissan, Barclays, Marriott Hotels, Viacom 18, PricewaterhouseCoopers, and Adidas.