Tourism and Aviation Management with Integrated Foundation Year BSc

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This is a four-year version of our BA (Hons) Tourism and Aviation Management course, with an integrated foundation year. Experience training with the airline industry. Cover concept areas including marketing, global tourism, aviation safety and more. Graduate prepared for a range of related careers.

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Overview

The world tourism and aviation industries have continued to flourish with increased international travel. This course will give you both academic and practical insight into these fascinating sectors and will help to prepare you for a range of related careers.

You will experience training with the airline industry as well as a range of field trips which will bring the subject to life. You will also cover key concept areas including marketing, global tourism, aviation safety and security, the environment and hospitality.

This course offers a clear route to graduate employment; as the Department of Tourism is a member of the Swissport Academy, you will explore continuous learning opportunities through airport visits, experiential learning, and guest speakers from Swissport to develop in-demand skills for a career in the aviation industry. In addition, you will be guaranteed an interview for the Swissport graduate scheme.

Hospitality Logo

All students on this course are eligible to register for the Institute of Hospitality Education Membership Scheme.

 

Why us?

  • The Department of Tourism, Hospitality and Events is a member of the Swissport Academy which provides our Tourism and Aviation students exclusive graduate recruitment opportunities including a guaranteed interview for the Swissport graduate scheme.
  • Teaching enriched by 'world-leading' research, according to the latest Research Excellence Framework (REF)
  • Our Hospitality, Event Management and Tourism courses are ranked 2nd according to The Guardian University league tables 2019
  • Course content reflects our close links with employers, and our teaching emphasises the connections between theories and practice
  • We are a University that is nationally recognised for supporting learners particularly from non-traditional backgrounds and many students come to us with no formal qualifications but with valuable work experience
  • National and international work experience opportunities
  • Local, national and international field visits and study abroad opportunities
  • Available as a sandwich course where you can engage in a one-year industrial placement

Course structure

A typical week for you will include lectures, seminars, study visits and group work. These are supported by a range of guest speakers from diverse academic and industry backgrounds. Our teaching team are passionate about their subject and leading academics who produce world-leading research. 

Your progress will be assessed by essays, presentations, portfolios of evidence and project work which will help you to build a range of skills in support of employability.

Foundation Year:

Essential Study Skills

CORE

20 credits

Maths

CORE

20 credits

Foundation Module

CORE

40 credits

Project

CORE

20 credits

Subject Specialism

CORE

20 credits

Last updated: 9 January 2019

Year 1 (national level 4):

Fundamentals of Tourism, Leisure and Hospitality

CORE

20 credits

Global Tourism

CORE

20 credits

Study Skills for the Service Sector

CORE

20 credits

Marketing & Business for the Service Sector

CORE

20 credits

Fundamentals of Aviation

CORE

20 credits

Aviation and the Environment

CORE

20 credits

Gain a fundamental understanding of theories and models appropriate to tourism and hospitality management. Analyse definitions, commonalities and distinctions of tourism and hospitality management. Consider mass and 'niche' products, 'alternative' tourism, transportation, attractions management, National Parks and protected areas, and tourism, society and the environment.

Profile tourism in various regions and destinations, exploring key issues and impacts associated with the development of tourism via a variety of global case studies. Contextualize the changes and impacts of the tourism phenomenon in destinations beyond the UK. Use illustrative case studies to differentiate the key issues in global tourism on a global regional basis, including Asia, the Pacific, Europe, the Americas and Africa.

Receive training and practice in a range of learning and information skills relating to the service sector. Take part in specific workshops to cover information gathering, critical reading, note-taking, essay writing, group work, and written, graphical and verbal presentation. Develop confidence in taking responsibility for your own learning, be more independent, be a more effective learner and be able to motivate yourself.

Get an introduction to the concepts and functions of marketing and business in the context of the service sector. Explore the economics of the service sector, understanding today’s consumer, product development, marketing and business planning, segmentation and research; distribution channels; marketing communication and advertising.

Appreciate the growing importance of the aviation industry in the contemporary global economy. Develop your understanding of the scale, scope and structure of the aviation industry. Analyse the key stakeholders, including regulatory bodies, commercial airlines, alliances, airport and terminal services and their roles, as well as the current issues and trends affecting the aviation industry.

Understand the importance of the political, economic, social, regulatory, and technological and environmental factors within the aviation industry. Analyse the environmental challenges affected by the aviation industry, including noise, emissions, and waste management. Discuss regulatory frameworks, including the influence of global and national aviation organisations, changing societal values, climate change, alternative fuels and carbon neutral growth.

Last updated: 9 January 2019

Year 2 (national level 5):

Current Issues in Tourism and Hospitality

CORE

20 credits

Research Methods for the Service Sector

CORE

20 credits

Consultancy for the Visitor Economy

CORE

20 credits

Aviation, Safety and Security

CORE

20 credits

Tourism Fieldwork 2

OPTIONAL

20 credits

Cultural Tourism, Festivals and Events

OPTIONAL

20 credits

Tourism Planning and Development

OPTIONAL

20 credits

Destination Branding

OPTIONAL

20 credits

Exploring Human Resource Management in the Service Sector

OPTIONAL

20 credits

Explore current, important conceptual and practical issues relating to tourism development and management, and gain theoretical context for contemporary debates. Focus on critical debates, developments and case-studies of tourism development with information drawn from a range of sources. Consider media representations of tourism products, motivations and the processes of tourism development, management and marketing.

Gain an understanding of the principles of research design and fieldwork, preparing you for research projects that you will undertake later in your university study. Discuss the philosophical underpinnings of quantitative and qualitative research methods and enable yourself to undertake ethical research using participant observation and ethnographic methods, interviewing and focus groups, and questionnaire surveys.

Examine and explain aspects of management application from within different organisational contexts. Analyse and evaluate current business practice through appropriate data collection methods, including electronic sources. Derive and formulate feasible, realistic and cogent conclusions and recommendations to specific hospitality, events, aviation or tourism businesses. Reflect on your own expertise by making an application to these businesses via CV and covering letter.

Discuss the global security threats, the key health and safety regulations affecting the aviation industry, the employers and employees responsibilities in preventing accidents and incidents, and the acts of terrorism involving civil aviation. Consider the importance of security awareness and compliance, risk management, risk assessment and accident investigation.

Travel overseas on a one-week field visit within Europe – visits in recent years have focused on dark tourism in Prague, Krakow and Berlin. Get an introduction to the field area from preparatory lectures, before taking part in group visits and group survey work in the assessed task. Use data collected on the field trip to form the basis of your individual assessed work back in Sunderland.

Examine the relationship between tourism and culture, particularly cultural tourism in different spatial and social contexts. Explore topics that include; tourist practice and performance; globalisation and trends in cultural tourism, festivals and events; cultural tourism festivals and events in urban context; cultural tourism, festivals and events in rural contexts; cultural tourism, festivals and events in Europe; cultural tourism festivals and events in the UK; tourism and cultural identities; issues of commodification and authenticity; modernism and postmodernism and tourism the media and popular culture.

Produce a tourism development plan for a specified location/area, integrating the breadth of the course content through a practical exercise. Perform a tourism potential appraisal, propose an appropriate development approach for the area, make outline proposals for appropriate developments there; and devise key themes for a marketing plan for the area. Your work will be supported by a programme of lectures, group tutorials, guest lectures, site visits, and workshops.

Examine the principles and practices of destination branding, exploring the importance of destination brands, but also the brands in general for the tourism, hospitality and event industries. Consider brand management, positioning and various branding models within the tourism and destination context, further exploring issues of destination image, nation branding and provenance, globalisation, national identity, crisis management and virtual branding within the destination branding concept.

Gain awareness and knowledge of some of the HR processes, management and resourcing challenges that can be experienced when dealing and managing employees in industry. Showcase your current skill level when planning and hosting your own training session – a key area to performance and employment with high levels of investment. Critically reflect upon your own personal learning experience, professional performance and practice throughout.

Year 3:

Hospitality, Events, Aviation and Tourism Work Placement

OPTIONAL

20 credits

Make the most of a 48-week placement with a hospitality, events, aviation or tourism related company and graduate with a degree that involves placement in the title. Significantly enhance your chances of graduate employment – students taking this route in the past have benefited from greater employability. Find your placement with support from the University and get assessed in negotiation with your placement provider and placement supervisor.

Final year (national level 6):

Strategic Planning for Tourism and Leisure

OPTIONAL

20 credits

Urban Tourism

OPTIONAL

20 credits

Tourism and Aviation Major Project

OPTIONAL

20 credits

Tourism Fieldwork 3

OPTIONAL

20 credits

Gastronomy

OPTIONAL

20 credits

Service Quality

OPTIONAL

20 credits

Digital Technologies in the Visitor Economy

OPTIONAL

20 credits

Leadership and Management for the Service Sector

OPTIONAL

20 credits

Risk and Crisis Management for Tourism and Aviation

CORE

20 credits

Airline and Airport Commercial Operations

CORE

20 credits

Explore the scope and nature of tourism planning from a political, market, environmental and visitor perspective. Consider the agency and structure of local, regional, national and international planning organisations alongside the dimensions of planning for tourism in the public and private sector. Analyse the role of local stakeholders in the planning process in relation to wider strategic models.

Gain insight into the characteristics of urban tourism. Examine the re-discovery of the urban environment as a tourist destination – tourist arrivals in cities are constantly growing and increasingly more research has been undertaken to investigate the phenomenon of urban tourism. Cover topics that include: historical background and the development of urban tourism; tourism as a key to urban regeneration; the demographic, socio-economic and psychographic profile of the urban tourist; the supply side of urban tourism: services, infrastructure and activities; the impacts of tourism in the urban environment; managing urban tourism; the concept of place-marketing; trends and developments in urban tourism.

Focus on an area of tourism or aviation management of your choice and design and implement a research proposal in this area. Set aims and objectives; select and implement research methods, conduct a literature review, collect empirical data and analyse appropriately. Benefit from expert supervision as well as training in research methods, research design and the interpretation of data and its relation to contextual material.

Travel overseas on a one-week field visit, usually outside of Europe – for the past 12 years students have visited New York to research film-induced tourism and dark tourism. Get an introduction to the field area from preparatory lectures, before taking part in group visits and group survey work in the assessed task. Use data collected on the field trip to form the basis of your individual assessed work back in Sunderland.

Explore the increasingly important area of food and drink tourism for regional economic development and identity formation. Examine the importance of food and drink products to the tourist experience and to destination success for those countries and regions closely associated with food and drink. Analyse the relationship between tourism and gastronomy and examine the direct and indirect advantages and disadvantages to local and regional communities associated with the development of gastronomic tourism and event initiatives.

Explore various theories and principles associated with the management of service quality in tourism, hospitality and events. Analyse issues in service delivery for the service organization, employees and consumers. Develop an appropriate model for analysing service quality in a given service organization related to tourism, hospitality or events.

Consider the impact technological innovations have had for the visitor economy in the areas of tourism, hospitality, events and aviation. Reflect on the empowerment of consumers through technology, in particular opportunities provided through social media and mobile technologies. Learn more about the current digital technologies impacting the visitor economy, such as social media, mobile technologies, augmented and virtual reality, and the concepts of co-creation.

Prepare yourself for a career in industry as an employee, leader or manager. Investigate leadership and management styles and approaches as well as researching and debating equality and diversity issues. Gain a greater understanding of leadership and management challenges which occur every day in the wider world.

Risks and crises are an inherent part of all businesses, but within the tourism and aviation sectors these aspects are compounded by the uncertainty derived from products, services, and consumers. In addition, it is common ground that tourism and aviation sectors are susceptible to crises and disasters, characterised by high demand and supply elasticity. This module allows you to critically analysis risk and crisis management and its integral part of strategic thinking within tourism and aviation companies and organisations.

Discuss the business strategies for airlines and airports and their key revenue sources. Explore airline yield management and financial and economic benchmarking. Consider the importance of commercial strategies and competition, airtraffic management and aircraft evaluation and fleet planning.

  • You can access free Wi-Fi throughout the University campus, so you can work from anywhere. If you don't want to carry a laptop around, just use one of the University’s PCs or Apple Macs. We have hundreds of computers for you to use in the Murray Library, St Peter's Library, and the David Goldman Informatics Centre. If you ever have any technical problems, just ask the friendly helpdesk team.

    IT provision
  • The St Peter’s Library contains over 31,000 books related to business, economics, management, human resources, marketing, strategy and tourism.

    Added to this, you’ll benefit from a wide range of journals and periodicals in the St Peter’s Library, many of them in an online format. To help you make the most of the wealth of resources, there’s a full-time librarian who is dedicated to the Business and Tourism sections.

    Further resources are available at the main Murray Library, which has a total of over 430,000 books with many more available through the inter-library loan service.

    Library Services - business and tourism
  • The Student Learning Space is designed for business students, and it includes a boardroom as well as bookable areas to hold meetings and to meet with staff and clients from outside the University. There are also areas to facilitate group work and collaboration.

    Student Learning Space
  • Map and directions

Facilities

You’ll be based at The Reg Vardy Centre, on the Sir Tom Cowie Campus at St Peter’s. The Reg Vardy Centre is a modern building with views of the river, and just a short walk from both the coast and Sunderland town centre.

You’ll find an excellent selection of tourism resources at St Peter’s Library, and you’ll have access to a full-time librarian who is dedicated to the Business and Tourism sections.

Entry requirements

The Integrated Foundation Year is specially designed to support you where you have just missed the grades required for direct entry onto a three-year degree, or if you have relevant work experience and are now looking to broaden your subject knowledge but want more time to develop study skills before starting your degree.

Entry requirements are provided for guidance only and we may offer you an entrance interview which will help us determine your eligibility for your chosen degree. This enables us to consider making you an offer if you are perhaps a mature student who has been out of education for a period of time, or you have gained significant knowledge and skills through employment rather than traditional education.

Eligible entry qualifications:

1. Normally a minimum of three Level 2 qualifications (NVQ, GCSE or equivalent ), including Maths and English at grade C or above** and a minimum of 40 UCAS tariff points from Level 3 qualifications (e.g. A or AS Levels, BTEC certificates/diplomas, access courses or equivalent)
OR
2. Demonstrable evidence of appropriate knowledge and skills acquired from at least three years of post-school work experience.

Find out how many points your qualifications are worth using the UCAS Tariff calculator.

If you are unsure of whether you think you might be suitable for the course, please contact us!

** If you have studied for a GCSE which has a numerical grade then you will need to achieve a grade 4 or above. Equivalent alternative qualifications are also accepted, such as Level 2 Key Skills in Communication and Application of Number. If you have not achieved a grade C in Maths and English we may be able to work with you to ensure that you are able to gain these in the first year of the course, depending on your experience.

If English is not your first language, please see our English language requirements.

For more information about Integrated Foundation Year programmes, including more detailed module information, please see our Help and Advice articles.

Fees and finance

If you join us in September 2019, the foundation year will be £4,500.

For the following three years, the annual fee will be £9,250 but you will receive £1,250 cash-back in the first and final year of the full-undergraduate course.

In addition, you may receive free travel across the Tyne and Wear region and a University of Sunderland StudyPLUS Card loaded with additional offers up to the value of £200, plus a bundle of study skills books worth £80.

If you are a full-time UK student you may be eligible to receive financial support to cover your fee and maintenance loan for the full four years.

Please note, this course is not available to international students.

If you are not sure whether you qualify as a UK, EU or international student, find out more in our Help and Advice article.

Take a look at the Your Finances section to find out about the scholarships and bursaries that may be available to you.

This information was correct at the time of publication.

The Sir Tom Cowie Campus at St Peter's by night

Employment

Graduates from our Tourism, Hospitality and Events courses have progressed onto careers in managerial roles within the tourism and hospitality industry.

Our graduates have secured roles such as Hotel Manager, Tourism Development Officer or Resort Office Manager. Employers include hotels, airlines, travel agencies, events organisers, heritage attractions, Local Authorities and other public sector bodies.

Real-life experience

There are a range of embedded activities on the course, including:

  • Guest lecturers who share their vast experience and expertise within the industry
  • Field-trips which support you in studying and experiencing the industry in action
  • Opportunities for a paid work placement

Meet the team

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