The world tourism and aviation industries have continued to flourish with increased international travel. This course will give you both academic and practical insight into these fascinating sectors and will help to prepare you for a range of related careers.
You will experience training with the airline industry as well as a range of field trips which will bring the subject to life. You will also cover key concept areas including marketing, global tourism, aviation safety and security, the environment and hospitality.
A typical week for you will include lectures, seminars, study visits and group work. These are supported by a range of guest speakers from diverse academic and industry backgrounds. Our teaching team are passionate about their subject and leading academics who produce world-leading research.
Your progress will be assessed by essays, presentations, portfolios of evidence and project work which will help you to build a range of skills in support of employability.
The Business and Tourism Integrated Foundation Year includes five modules:
Engage with the literature and current debates on some of the major current global issues and trends within Business and Tourism in general. Examples include: wireless communication and technological transformation, universal payment methods, cost of fuel, security/safety and pandemics, political conditions, food security and food waste, rising income inequality, international trade and investment. Investigate a current global issue related to your degree of study via lectures/seminars, workshops and blended learning activities.
Bridge the gap between Further Education and Higher Education. Understand the level of work you will be expected to do at University, how to become an independent learner and how to find answers yourself.
Investigate a topic area related to your degree programme. Projects will vary according to the degree programme of study but typically the formats would include: a review paper, a practical project or analysis of data for a report. Utilise the lectures and surgeries and gain specialist input into your proposed project. While the module is based around independent learning, tutors are on hand to guide the process through the use of weekly surgeries.
Learn about the main functions of an organisation, its various functional areas, and the role and importance of management in the effective co-ordination of those functions. Explore the contemporary global business issues and its impact on international, regional and local market place. Engage with the relevant literature and current debates in relation to your identified areas.
Consolidating your numerical skills, see how these can be used in real-life applications, and consider how statistical results are presented, calculated and statistics misrepresented. See how to apply this knowledge in everyday life settings, both at work and at a personal level. Take responsibility for your own learning and ensuring you are able to manage your time and work independently.
Understand the importance of the political, economic, social, regulatory, and technological and environmental factors within the aviation industry. Analyse the environmental challenges affected by the aviation industry, including noise, emissions, and waste management. Discuss regulatory frameworks, including the influence of global and national aviation organisations, changing societal values, climate change, alternative fuels and carbon neutral growth.
Appreciate the growing importance of the aviation industry in the contemporary global economy. Develop your understanding of the scale, scope and structure of the aviation industry. Analyse the key stakeholders, including regulatory bodies, commercial airlines, alliances, airport and terminal services and their roles, as well as the current issues and trends affecting the aviation industry.
Gain a fundamental understanding of theories and models appropriate to tourism and hospitality management. Analyse definitions, commonalities and distinctions of tourism and hospitality management. Consider mass and 'niche' products, 'alternative' tourism, transportation, attractions management, National Parks and protected areas, and tourism, society and the environment.
Profile tourism in various regions and destinations, exploring key issues and impacts associated with the development of tourism via a variety of global case studies. Contextualize the changes and impacts of the tourism phenomenon in destinations beyond the UK. Use illustrative case studies to differentiate the key issues in global tourism on a global regional basis, including Asia, the Pacific, Europe, the Americas and Africa.
Get an introduction to the concepts and functions of marketing and business in the context of the service sector. Explore the economics of the service sector, understanding today’s consumer, product development, marketing and business planning, segmentation and research; distribution channels; marketing communication and advertising.
Receive training and practice in a range of learning and information skills relating to the service sector. Take part in specific workshops to cover information gathering, critical reading, note-taking, essay writing, group work, and written, graphical and verbal presentation. Develop confidence in taking responsibility for your own learning, be more independent, be a more effective learner and be able to motivate yourself.
Discuss the global security threats, the key health and safety regulations affecting the aviation industry, the employers and employees responsibilities in preventing accidents and incidents, and the acts of terrorism involving civil aviation. Consider the importance of security awareness and compliance, risk management, risk assessment and accident investigation.
Examine and explain aspects of management application from within different organisational contexts. Analyse and evaluate current business practice through appropriate data collection methods, including electronic sources. Derive and formulate feasible, realistic and cogent conclusions and recommendations to specific hospitality, events, aviation or tourism businesses. Reflect on your own expertise by making an application to these businesses via CV and covering letter.
Explore current, important conceptual and practical issues relating to tourism development and management, and gain theoretical context for contemporary debates. Focus on critical debates, developments and case-studies of tourism development with information drawn from a range of sources. Consider media representations of tourism products, motivations and the processes of tourism development, management and marketing.
Gain an understanding of the principles of research design and fieldwork, preparing you for research projects that you will undertake later in your university study. Discuss the philosophical underpinnings of quantitative and qualitative research methods and enable yourself to undertake ethical research using participant observation and ethnographic methods, interviewing and focus groups, and questionnaire surveys.
Optional Modules (choose two):
Examine the relationship between tourism and culture, particularly cultural tourism in different spatial and social contexts. Explore topics that include; tourist practice and performance; globalisation and trends in cultural tourism, festivals and events; cultural tourism festivals and events in urban context; cultural tourism, festivals and events in rural contexts; cultural tourism, festivals and events in Europe; cultural tourism festivals and events in the UK; tourism and cultural identities; issues of commodification and authenticity; modernism and postmodernism and tourism the media and popular culture.
Discover the principles and practices of branding for the service sector. Explore the importance of destination brands and brands for the tourism, hospitality, events, and aviation industries and their experience-related products. Enhance your understanding of brand management, positioning, and brand image within the service sector context.
Gain awareness and knowledge of some of the HR processes, management and resourcing challenges that can be experienced when dealing and managing employees in industry. Showcase your current skill level when planning and hosting your own training session – a key area to performance and employment with high levels of investment. Critically reflect upon your own personal learning experience, professional performance and practice throughout.
Travel overseas on a one-week field visit within Europe – visits in recent years have focused on dark tourism in Prague, Krakow and Berlin. Get an introduction to the field area from preparatory lectures, before taking part in group visits and group survey work in the assessed task. Use data collected on the field trip to form the basis of your individual assessed work back in Sunderland.
Produce a tourism development plan for a specified location/area, integrating the breadth of the course content through a practical exercise. Perform a tourism potential appraisal, propose an appropriate development approach for the area, make outline proposals for appropriate developments there; and devise key themes for a marketing plan for the area. Your work will be supported by a programme of lectures, group tutorials, guest lectures, site visits, and workshops.
Discuss the business strategies for airlines and airports and their key revenue sources. Explore airline yield management and financial and economic benchmarking. Consider the importance of commercial strategies and competition, airtraffic management and aircraft evaluation and fleet planning.
Risks and crises are an inherent part of all businesses, but within the tourism and aviation sectors these aspects are compounded by the uncertainty derived from products, services, and consumers. In addition, it is common ground that tourism and aviation sectors are susceptible to crises and disasters, characterised by high demand and supply elasticity. This module allows you to critically analysis risk and crisis management and its integral part of strategic thinking within tourism and aviation companies and organisations.
Optional modules (choose 80 credits):
Consider the impact technological innovations have had for the visitor economy in the areas of tourism, hospitality, events and aviation. Reflect on the empowerment of consumers through technology, in particular, opportunities provided through social media and mobile technologies. Learn more about the current digital technologies impacting the visitor economy, such as social media, mobile technologies, augmented and virtual reality, and the concepts of co-creation.
Explore the increasingly important area of food and drink tourism for regional economic development and identity formation. Examine the importance of food and drink products to the tourist experience and to destination success for those countries and regions closely associated with food and drink. Analyse the relationship between tourism and gastronomy and examine the direct and indirect advantages and disadvantages to local and regional communities associated with the development of gastronomic tourism and event initiatives.
Prepare yourself for a career in industry as an employee, leader or manager. Investigate leadership and management styles and approaches as well as researching and debating equality and diversity issues. Gain a greater understanding of leadership and management challenges which occur every day in the wider world.
Develop your employability and gain an understanding of career pathways in the hospitality, events, aviation and tourism industry. Investigate work environments and study a number of important topics, such as career planning and pathways, communication and networking, presentation and interview skills and more. Discover and work towards securing a graduate job role or career.
Explore various theories and principles associated with the management of service quality in tourism, hospitality and events. Analyse issues in service delivery for the service organization, employees and consumers. Develop an appropriate model for analysing service quality in a given service organization related to tourism, hospitality or events.
Explore the scope and nature of tourism planning from a political, market, environmental and visitor perspective. Consider the agency and structure of local, regional, national and international planning organisations alongside the dimensions of planning for tourism in the public and private sector. Analyse the role of local stakeholders in the planning process in relation to wider strategic models.
Design and implement a research proposal in an area of tourism or aviation management of your choice. Set aims and objectives, select and implement research methods, conduct a literature review, collect empirical data and analyse appropriately. Utilise expert supervision to learn research methods, research design and the interpretation of data and its relation to contextual material.
Travel overseas on a one-week field visit, usually outside of Europe – for the past 12 years students have visited New York to research film-induced tourism and dark tourism. Get an introduction to the field area from preparatory lectures, before taking part in group visits and group survey work in the assessed task. Use data collected on the field trip to form the basis of your individual assessed work back in Sunderland.
Gain an insight into the characteristics of urban tourism. Examine the re-discovery of the urban environment as a tourist destination – tourist arrivals in cities are constantly growing and increasingly more research has been undertaken to investigate the phenomenon of urban tourism. Cover topics that include: Historical background and the development of urban tourism; Tourism as a key to urban regeneration; The demographic, socio-economic and psychographic profile of the urban tourist; The supply side of urban tourism: services, infrastructure and activities; The impacts of tourism in the urban environment; Managing urban tourism; The concept of place-marketing; Trends and developments in urban tourism.
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Entry requirements are provided for guidance only and we may offer you an entrance interview which will help us determine your eligibility for your chosen degree. This enables us to consider making you an offer if you are perhaps a mature student who has been out of education for a period of time, or you have gained significant knowledge and skills through employment rather than traditional education.
Eligible entry qualifications:
If you're unsure of whether you think you might be suitable for the course, please contact us!
** If you've studied for a GCSE which has a numerical grade then you'll need to achieve a grade 4 or above. Equivalent alternative qualifications are also accepted, such as Level 2 Key Skills in Communication and Application of Number. If you have not achieved a grade C in Maths and English we may be able to work with you to ensure that you're able to gain these in the first year of the course, depending on your experience.
If English is not your first language, please see our English language requirements.
The annual fee for this course is £9,250 if you are from the UK/Ireland/EU settled/pre-settled.
If you are a full-time UK/Irish/EU settled/EU pre-settled student you may be eligible to receive financial support to cover your fees for the full four years. UK and EU settled students may also be eligible to receive a maintenance loan.
Please note, this course is not available to international students.
Learn more about settled status, pre-settled status, special discounts, visa requirements and Common Travel Area (CTA) agreements for the Republic of Ireland applicants in our Help and Advice article.
Take a look at the Your Finances section to find out about the scholarships and bursaries that may be available to you.
This information was correct at the time of publication.
Graduates from our Tourism, Hospitality and Events courses have progressed onto careers in managerial roles within the tourism and hospitality industry.
Our graduates have secured roles such as Hotel Manager, Tourism Development Officer or Resort Office Manager. Employers include hotels, airlines, travel agencies, events organisers, heritage attractions, Local Authorities and other public sector bodies.
There are a range of embedded activities on the course, including: