Business and Marketing Management with Integrated Foundation Year BA (Hons)

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This is a four-year version of our popular BA (Hons) Business and Marketing Management course, with an integrated foundation year. Focus on skills and knowledge related to marketing. Undertake a paid placement. Graduate and embark on a rewarding career.

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Overview

Compared to the Business and Management course, this course has a greater focus on skills and knowledge related to marketing, including marketing management, planning and strategy, marketing communications, consumer behaviour and internet marketing.

The course has a range of employability modules across all years which help you identify your strengths and aspirations, and plan for personal development.

Why us?

  • 'World-leading' research in Business, according to the Latest Research Excellence Framework (REF)
  • The Sunderland Business School is a member of ‘The Association of Business Schools’
  • We are a University that is nationally recognised for supporting learners particularly from non-traditional backgrounds and many students come to us with no formal qualifications but with valuable work experience
  • A strongly vocational programme with employability as a key focus with a mix of academic discussion and real world case studies to expand critical thought and discussion
  • Available as a sandwich year course where you can engage in a one year industrial placement

Course structure

Throughout the course the focus is on innovative teaching and learning by doing and reflecting. One technique is problem-based learning, where you work within a small team to explore issues or decide how to manage a situation. This helps you to dissect, challenge and debate issues. Other learning techniques include company visits, guest speakers and cutting-edge e-learning technologies. These are in addition to a combination of lectures, seminars, debates, tutorials and workshops.

Our assessment methods often include coursework and are designed to help consolidate learning. Other methods include assessed case studies and business simulations, presentations, reports, essays, tests and time-constrained assessments.

Foundation Year

The Business and Tourism Integrated Foundation Year includes four modules: 

  • Foundations of Business and Tourism (40 credits)
  • Practical Numeracy Skills (20 credits)
  • Foundation Project Module (20 credits)
  • Succeeding at University and Beyond (40 credits)

 

Some modules have prerequisites. Read more about what this means in our Help and Advice article.

Year 1 (national level 4):

  • Essential Study and Employment Skills (20 credits)
  • Introduction to Business Operation and Services (20 credits)
  • Introduction to HRM and Talent Development (20 credits)
  • Introduction to Marketing (20 credits)
  • Introduction to Accounting and Finance (20 credits)
  • Introduction to Managing and Leading People (20 credits)

Year 2 (national level 5):

Topics covered will include subjects such as:

  • Personal and Professional Development*
  • Quality Management for Organisational Excellence*
  • Business ESR*
  • Digital Marketing*
  • Marketing Management and Metrics*
  • Integrated Marketing Communications*

*subject to approval

Year 3:

  • Work placement (optional)


Final year (national level 6):

Topics covered will include subjects such as:

  • Strategic Marketing*
  • Developing the Reflexive Practitioner*
  • Psychology of Consumers in a Digital Age*
  • Critical and Emerging Themes in Marketing*
  • Branding and Reputation Management*
  • Marketing Research and Context*

*subject to approval

The Reg Vardy Centre,
Sir Tom Cowie Campus,
Sunderland,
SR6 0DD

54.912052,-1.374524

  • You can access free Wi-Fi throughout the University campus, so you can work from anywhere. If you don't want to carry a laptop around, just use one of the University’s PCs or Apple Macs. We have hundreds of computers for you to use in the Murray Library, St Peter's Library, and the David Goldman Informatics Centre. If you ever have any technical problems, just ask the friendly helpdesk team.

    IT provision
  • The St Peter’s Library contains over 31,000 books related to business, economics, management, human resources, marketing, strategy and tourism.

    Added to this, you’ll benefit from a wide range of journals and periodicals in the St Peter’s Library, many of them in an online format. To help you make the most of the wealth of resources, there’s a full-time librarian who is dedicated to the Business and Tourism sections.

    Further resources are available at the main Murray Library, which has a total of over 430,000 books with many more available through the inter-library loan service.

    Library Services - business and tourism

Facilities

You’ll be based at The Reg Vardy Centre, at The Sir Tom Cowie Campus at St Peter’s. This is home to the Sunderland Business School and the St Peter’s Library with thousands of books related to business, marketing and strategy, economics, management and human resources.

 

 

 

Entry requirements

The Integrated Foundation Year is specially designed to support you where you have just missed the grades required for direct entry onto a three-year degree, or if you have relevant work experience and are now looking to broaden your subject knowledge but want more time to develop study skills before starting your degree.

Entry requirements are provided for guidance only and we may offer you an entrance interview which will help us determine your eligibility for your chosen degree. This enables us to consider making you an offer if you are perhaps a mature student who has been out of education for a period of time, or you have gained significant knowledge and skills through employment rather than traditional education.

Eligible entry qualifications:

1. Normally a minimum of three Level 2 qualifications (NVQ, GCSE or equivalent ), including Maths and English at grade C or above** and a minimum of 40 UCAS tariff points from Level 3 qualifications (e.g. A or AS Levels, BTEC certificates/diplomas, access courses or equivalent)
OR
2. Demonstrable evidence of appropriate knowledge and skills acquired from at least three years of post-school work experience.

If you are unsure of whether you think you might be suitable for the course, please contact us!

** If you have studied for a GCSE which has a numerical grade then you will need to achieve a grade 4 or above. Equivalent alternative qualifications are also accepted, such as Level 2 Key Skills in Communication and Application of Number. If you have not achieved a grade C in Maths and English we may be able to work with you to ensure that you are able to gain these in the first year of the course, depending on your experience.

If English is not your first language, please see our English language requirements.

For more information about Integrated Foundation Year programmes, including more detailed module information, please see our Help and Advice articles.

Fees and finance

The Foundation Year will be £4,000. For the following three years, the annual fee will be £9,250, but you will receive £1,250 cash-back in the first and final year of the three years.

In addition, you will receive free travel across the Tyne and Wear region, and you may be eligible for means-tested scholarships if you are from a low-income household.

Register with StudyPLUS and enjoy up to £200 worth of books and university study essentials.

If you are a full-time UK student you will be eligible to receive financial support to cover your fee and maintenance loan for the full four years.

Please note, this course is not available to international students.

If you are not sure whether you qualify as a UK, EU or international student, find out more in our Help and Advice article.

Take a look at the Your Finances section to find out about the scholarships and bursaries that may be available to you.

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This information was correct at the time of publication.

Student at the graduation ceremony

Employment

As a graduate of this course you'll have excellent skills and knowledge in marketing management, planning and strategy, accounting and finance and digital marketing. You will be ready to step into a marketing role in a wide variety of industries across the world.

Placements

To further enhance employability we encourage you to undertake a 48-week placement between your second and final year. It effectively becomes a third year of a four-year course. Placements are paid, with an average salary of £14,000-£18,000 a year depending on your location.

Placements are an excellent opportunity to put your learning into practice and understand the context for your new knowledge. The contacts made during placements can also be valuable for future job offers.

Student Business Society

The University supports student-led initiatives that help you gain practical experience of management. The Business Student Society organises events and guest speakers, as well as attending tours of various companies. With its professional approach, it’s a great way to put into practice the lessons about how to make organisations function effectively. There is something for every student who is studying a subject related to business.

Guest speakers

Our invitations to guest speakers allow you to listen to people who are already in the type of management position that you may one day hold. Recent speakers include Maurice Duffy, CEO of Global Blackswan, Mike Johnson, CEO of Castrol and Executive Vice President of BP, Uday K. Dholakia, Senior Partner of Global Consulting, Neil Stephenson, CEO of ONYX, James Ramsbotham, CEO of the North East Chamber of Commerce, as well as other representatives from a number of our region’s largest employers.

Visiting speakers help you relate academic learning to the real experience of people who have already progressed in their careers. It’s all part of broadening your learning so that you’re prepared not just for exams but for life.

Career destinations

94.2% of our graduates are in employment or further study within six months of graduating, according to DLHE 2015/16 (based on UK undergraduate students). 

Examples of companies that have recruited students from Sunderland include leading names in IT (Microsoft, IBM, Intel), consumer goods (P&G, Nike, Adidas), banking (Lloyds TSB), hospitality (Marriott Hotels, Starbucks), and the public sector (NHS).

  • University of Sunderland provides a nurturing environment for those who want to learn.
    Reg Vardy building

    Ben Lax