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This is a four-year version of our popular BA (Hons) Business and Marketing Management course, with an integrated foundation year. Gain the specialist skills and knowledge to prepare yourself for a career in the exciting field of marketing in this professionally accredited course. Undertake a paid placement. Graduate and embark on a rewarding career.
BA (Hons) Business and Marketing Management forms part of our suite of business courses. Compared to the core Business and Management course, it has a greater focus on skills and knowledge related to marketing, including marketing management, planning and strategy, marketing communications, consumer behaviour and internet marketing. The course is accredited by the Chartered Institute of Marketing (CIM) and gives you exemption from its first two levels of study and certain modules at the Professional Diploma level.
The course has a range of employability modules across all years which help you strengthen the six key attributes of being capable, enquiring, creative, enterprising, ethical and global in outlook.
Throughout the course the focus is on innovative teaching and learning by doing and reflecting. One technique is problem-based learning, where you work in a small team to explore issues or decide how to manage a situation. This helps you to dissect, challenge and debate issues. Other teaching methods include company visits, guest speakers and cutting-edge elearning technologies. These are in addition to a combination of lectures, seminars, debates, tutorials and workshops.
Our assessment methods often include coursework and are designed to help consolidate learning. Other methods include assessed case studies and business simulations, presentations, reports, essays, tests and time-constrained assessments.
We don’t currently display entry requirements for United States. Please contact the Student Admin team on studentadmin@sunderland.ac.uk or 0191 515 3154.
Entry requirements are provided for guidance only and we may offer you an entrance interview which will help us determine your eligibility for your chosen degree. This enables us to consider making you an offer if you're perhaps a mature student who's been out of education for a period of time, or you've gained significant knowledge and skills through employment rather than traditional education.
Eligible entry qualifications:
If you're unsure of whether you think you might be suitable for the course, please contact us.
**If you've studied for a GCSE which has a numerical grade, you'll need to achieve a grade 4 or above. Equivalent alternative qualifications are also accepted, such as Level 2 Key Skills in Communication and Application of Number.
If English isn't your first language, please see our English language requirements.
The annual fee for this course is £9,250 if you're from the UK/Ireland/EU settled/pre-settled.
If you're a full-time UK/Irish/EU settled/EU pre-settled student, you may be eligible to receive financial support to cover your fees for the full four years. UK and EU settled students may also be eligible to receive a maintenance loan.
Please note, this course isn't available to international students.
Learn more about settled status, pre-settled status, special discounts, visa requirements, and Common Travel Area (CTA) agreements for the Republic of Ireland applicants in our Help and Advice article.
Take a look at the scholarships and bursaries that may be available to you.
This information was correct at the time of publication.
Our marketing students graduate with sought-after skills and knowledge across all areas of business and management. You'll understand how businesses create success, how to manage business operations, how to make informed decisions, and how to lead change in organisations.
The employability focused curriculum of the course has been designed in collaboration with a range of employers including: CDC Wealth Management, Caterpillar, Nissan, Network Rail, NCC Education, NHS, Enterprise Rent-A-Car, Uplift Associates, Sedgefield SSP CIC, Castle Howard and NRL Ltd.
The faculty-based employability team will support you in securing an optional paid work placement to further enhance your employability between your second and final year. It effectively becomes a third year of a four-year course, and you’ll earn an average salary of £14,000-£18,000 a year depending on your location.
Placements are an excellent opportunity to put your learning into practice and understand the context for your new knowledge. The contacts made during placements can also be valuable for future job offers.
The University supports student-led initiatives that help you gain practical experience of management. The Student Business Society organises events and guest speakers, as well as attending tours of various companies. With its professional approach, it’s a great way to put into practice the lessons about how to make organisations function effectively. There is something for every student who is studying a subject related to business.
Our regular programme of guest speakers from industry allows you to listen to people who are already in the type of management position that you may one day hold. Recent speakers include Maurice Duffy, CEO of Global Blackswan, Mike Johnson, CEO of Castrol and Executive Vice President of BP, Uday K. Dholakia, Senior Partner of Global Consulting, Neil Stephenson, CEO of ONYX, James Ramsbotham, CEO of the North East Chamber of Commerce, as well as other representatives from a number of our region’s largest employers.
A top-up entry option is available to those who have already successfully completed a Higher National Diploma (HND) or Foundation Degree and wish to progress onto the final year of the honours degree course. Topping up your existing HND or Foundation Degree will take one year of full-time study and may open up future career options to you depending on your chosen career path.
Contact us to find out how you can get credit for your previous learning and top-up your qualification to a range of degrees.
Launching soon, the Sunderland Marketing Hub gives students – supported by academic staff – an opportunity to address problems presented by local businesses or organisations.
The experience and opportunities you can gain from this University are endless.
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