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BA (Hons) Business and Marketing Management with Integrated Foundation Year

Gain the specialist skills and knowledge to prepare yourself for an exciting career in marketing. Graduate ready for the industry with this professionally accredited course.

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students sitting at individual desks in a classroom
UCAS codeN102
Duration4 years
Fee (UK)£5,760
LocationOn campus

Course summary

Compared to core Business and Management, this course has a greater focus on skills and knowledge related to marketing, including marketing management, planning and strategy, marketing communications, consumer behaviour, and internet marketing.

It is also accredited by the Chartered Institute of Marketing (CIM) and gives you exemption from its first two levels of study and certain modules at the Professional Diploma level.

The course focuses on professional and personal development from a range of perspectives addressing elements of ethical, sustainable, responsible, and digital business practices. In addition, experiential learning elements throughout the course will be shaped by industry and learning will be enhanced through the digital and technological approaches.

It also has a range of employability modules across all years which help you strengthen the six key attributes of being capable, enquiring, creative, enterprising, ethical, and global in outlook.

Integrated Foundation Year

This course is also available with an Integrated Foundation Year. The Integrated Foundation Year is an extra year before starting your three-year undergraduate degree, designed to build your study skills and subject knowledge so you feel ready to succeed.

If you've narrowly missed the entry requirements for the standard three-year route, or have relevant work experience and want to broaden your subject knowledge and study skills before starting your degree, completing an Integrated Foundation Year could be for you. Please note, this route isn't available to international students.

Accreditations and approvals

The Chartered Institute of Marketing (CIM) logo in black(opens in new tab)
Chartered Association of Business Schools logo(opens in new tab)
AACSB logo(opens in new tab)
EFMD logo(opens in new tab)
Prime logo(opens in new tab)
Sean Young

I'm now employed full-time as a Digital Marketing Assistant for a global healthcare business. Within my role, I undertake a variety of different marketing activities and I feel the University helped prepare me for these.

Sean Young

Read Sean Young's story

What you'll study

Many of our courses include a range of modules you can choose from. Some of these options may only be available if you’ve already studied specific required modules. If you’re not sure what you need before picking a module, your course leader can help.

Undergraduate module credits should total 120 credits per academic year. If optional modules are available alongside core modules on your course, you should choose an amount that totals 120 credits.

How you'll learn

Throughout the course, the focus is on innovative teaching and learning by doing and reflecting. One technique is problem-based learning, where you work within a small team to explore issues or decide how to manage a situation. This helps you to dissect, challenge, and debate issues. Other learning techniques include company visits, guest speakers, and cutting-edge e-learning technologies. These are in addition to a combination of lectures, seminars, debates, tutorials, and workshops.

Our assessment methods often include coursework and are designed to help consolidate learning. Other methods include assessed case studies and business simulations, presentations, reports, essays, tests, and time-constrained assessments.

Entry requirements

Fees and finance support

UK£5,760

Undergraduate fees are set according to rules from Government in line with forecast inflation. The fee for your first year of study for 2026/27 will be £9,535. You'll pay tuition fees for every year of study. Fees may increase every year based on the Retail Price Index.

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See all course tuition fees.

If you're studying at a study centre, please contact the centre directly for information on fees.

If you're a full-time UK/Irish/EU settled/EU pre-settled student on the Integrated Foundation Year route, you may be eligible to receive financial support to cover your fees for the full four years. UK and EU settled students may also be eligible to receive a maintenance loan.

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UK students

Disclaimer

We want to make sure you have clear and accurate information about our courses. Our website always shows the latest updates. If you’ve applied and been offered a place, we’ll contact you in writing if anything important changes.

View our programme specifications(opens in new tab) for further information about what the course covers, learning outcomes and the skills you'll gain when you graduate.