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BA (Hons) Business and Marketing Management with Integrated Foundation Year

Gain the specialist skills and knowledge to prepare yourself for an exciting career in marketing. Graduate ready for the industry with this professionally accredited course.

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students sitting at individual desks in a classroom
UCAS codeN102
Duration4 years
Fee (UK)£5,760
LocationOn campus

Course summary

Compared to our core Business and Management BA, this course has a greater focus on skills and knowledge related to marketing. These include:

  • Marketing management
  • Planning and strategy
  • Marketing communications
  • Consumer behaviour
  • Internet marketing.

It's also accredited by the Chartered Institute of Marketing (CIM). This gives you exemption from its first two levels of study and certain modules at the Professional Diploma level.

The course focuses on professional and personal development from a range of perspectives. This includes addressing elements of ethical, sustainable, responsible, and digital business practices. We work with industry to shape experiential learning elements throughout the course, and enhance your learning through digital and technological approaches.

We prioritise employability across all years of the course. This helps you strengthen six key essential attributes needed by the world today, being:

  • Capable
  • Enquiring
  • Creative
  • Enterprising
  • Ethical
  • Global in outlook.
Why Sunderland for Business and Management

Integrated Foundation Year

This course is available with an Integrated Foundation Year, an extra year of your degree. This route offers a supportive way of transitioning into university study. It may be suitable for you if you:

  • Have valuable work or life experience but no formal qualifications
  • Are returning to education after a break
  • Want to change direction or explore a new career path
  • Have just missed the entry requirements for the three-year course.

We’re enhancing our Integrated Foundation Year to give you an even stronger start to your degree. The updated modules will align more with your chosen subject area. This will help you build the knowledge, confidence, and skills you need for your studies. We'll share full details soon and can't wait to tell you more.

Please note, this route isn’t available to international students.

Accreditations and approvals

The Chartered Institute of Marketing (CIM) logo in black(opens in new tab)
Chartered Association of Business Schools logo(opens in new tab)
AACSB logo(opens in new tab)
EFMD logo(opens in new tab)
Prime logo(opens in new tab)
Sean Young

I'm now employed full-time as a Digital Marketing Assistant for a global healthcare business. Within my role, I undertake a variety of different marketing activities and I feel the University helped prepare me for these.

Sean Young

Read Sean Young's story

What you'll study

Many of our courses include a range of modules you can choose from. Some options may only be available if you’ve already studied specific modules. If you’re not sure what you need before picking a module, your course leader can help.

Undergraduate module credits should total 120 credits per academic year. If optional modules are available, choose an amount that totals 120 credits.

How you'll learn

Teaching methods focus on doing and reflecting. You'll learn through lectures, seminars, tutorials, and workshops. There's also problem-based learning, where you'll work in small groups to explore issues or decide how to manage a situation. This helps you to dissect, challenge, and debate. Other learning techniques include guest speakers and cutting edge e-learning technologies.

Assessment methods include:

  • Coursework
  • Case studies
  • Business simulations
  • Presentations
  • Reports
  • Essays
  • Tests
  • Time-constrained assessments.

Entry requirements

Fees and finance support

UK£5,760

Undergraduate fees are set according to rules from Government in line with forecast inflation. If you're a Home fee-paying student, the fee for your first year of study for 2026/27 will be £9,790. You'll pay tuition fees for every year of study. Fees may increase every year based on the Retail Price Index.

Check your fee status(opens in new tab).

See all course tuition fees.

Study Centre fees

If you're studying at a study centre, please contact the centre directly for information on fees.

Full-time UK/Irish/EU settled/EU pre-settled students may be eligible for financial support. This would cover your fees for the full four years. UK and EU settled students may also be eligible to receive a maintenance loan.

Apply now

UK students

Disclaimer

We want to make sure you have clear and accurate information about our courses. Our website always shows the latest updates. If you’ve applied and you're offered a place, we’ll contact you in writing if anything important changes.

For more information, view our programme specifications. These include course content, learning outcomes, and the skills you'll gain.