Lecturer in Public Relations, Acting Programme Leader Social Media Management
I teach both undergraduate and postgraduate students across a range of Public Relations subjects, as well as being Acting Programme Leader for BA (Hons) Social Media Management. My personal areas of interest include public relations ethics and stakeholder management.
Before teaching, I worked as an in-house PR practitioner in the government, heritage, and tourism sectors. This experience has strongly influenced my academic perspective, particularly the importance of showing how academic theory and research not only develop PR as an academic discipline but also strengthen a graduate's PR practice.
I have an MSc in Corporate Communications and I am an Associate Fellow of the Higher Education Academy.
Teaching and supervision
Research interests for potential research students
My research interests focus on public relations in the public and third sectors.
Research
- Interplay between theory and practice
- Media relations
- Copywriting
- Campaign management in practice