Lecturer in Public Relations
I teach both undergraduate and postgraduate students across a range of Public Relations subjects. My personal areas of interest include public relations ethics and stakeholder management.
Before teaching, I worked as an in-house PR practitioner in the government, heritage, and tourism sectors. This experience has strongly influenced my academic perspective, particularly the importance of showing how academic theory and research not only develops PR as an academic discipline, but also strengthens a graduate's PR practice.
I have an MSc in Corporate Communications and I am an Associate Fellow of the Higher Education Academy.
Teaching and supervision
Research
- Interplay between theory and practice
- Media relations
- Copywriting
- Campaign management in practice