Students must apply via one of the following online application forms:-
Course starts: 14 October 2024Apply now
This is a two-year MBA course with an integrated Postgraduate Certificate (PgCert) in either Human Resource Management or Digital Marketing and Analytics, allowing you to gain specialist knowledge in an area relevant to your interests. Following completion of the MBA, you'll have the option to undertake a further PgCert in either Digital Marketing and Analytics or Human Resource Management.
Teaching methods include lectures, seminars, class discussions, case studies, group work, presentations, and applied study. Your progress will be assessed by a dissertation and assignments, as well as some exams.
Compared to an undergraduate course, you'll find that this degree requires a higher level of independent reading and research.
Analyse theoretical approaches to leadership before applying these to strategic and sustainable business issues. Engage with business leaders to identify and develop the employability skills sought after in the digital and global work environments of the future. Conduct reflective practice throughout the module, working to develop a deeper understanding of your own leadership style and identify areas for future development as sustainable business leaders.
Explore the unique opportunities and challenges of conducting business internationally as globalisation and the digital revolution have increased global connectedness in business. Develop innovative and sustainable solutions and strategies for current and emerging international business issues. Critically analyse approaches to leadership and management in a strategic, international business context to develop diverse stakeholder management acumen and digital business competencies.
Gain an insight into digital enterprises and the nature of sustainable innovation. Explore issues of culture, communication and leadership within digital enterprises considering the unique opportunities and challenges they face. Work in conjunction with local and national digital enterprises, and apply your understanding of the underlying theoretical concepts learned to authentic business challenges and develop your digital competencies for future employability.
Engage in the exploration of portfolio management and wealth planning, as well as risk diversification, by focusing on creating a sustainable investment portfolio through examination and analysis of financial data of listed companies. Examine various financial management concepts such as capital structure, investment appraisal techniques and mergers and takeovers through real-life case studies. Develop transferable skills needed for roles within financial institutions, stock broking, investment and portfolio management, treasury, and corporate finance departments of companies.
Critically examine a suitable topic by completing a research project into an organisation or industry sector with which you are familiar. Complete a series of personal competence, digital skills and research methods seminars all designed to support your research project. Develop a critical understanding of the role and importance of research into sustainable business practice, and by investigating an authentic business issue, you will be better prepared for your return to, or entry into, the world of work, along with an enhanced awareness of your own professional development as a future business leader.
Plus, choose from:
Examine the key theories, models, and frameworks that support the identification and assessment of market opportunity, the selection of target markets and the evaluation of choices available to marketers to ensure successful and sustainable marketing mix implementation. Focus on the strategic dimension of marketing, which is a key component of long-term corporate strategy. Explore sustainable competitive advantage and how marketers are required to understand the dynamic environment to identify long-term objectives and deliver short-term tactical marketing solutions in an increasingly digital and sustainably aware world.
Consider digital marketing in the context of addressing the behaviour and expectations of the contemporary customer in both business-to-consumer (B2C) and business-to-business (B2B) markets, be they local, national, or global. Build the knowledge and practical skills required to deliver digital marketing in the workplace. Respond to a real client case study and apply the theories, concepts and learning gained throughout the module to address a specific business challenge.
Some modules have prerequisites. Read more about what this means in our Help and Advice article. Please note, the availability of optional modules may be subject to change due to unforeseen circumstances or student demand.
Our typical offer is:
|a Canadian bachelor's degree
|a USA bachelor's degree
If you already hold a postgraduate qualification, please see our Applying for additional postgraduate degrees Help and Advice article.
If you don't meet our standard entry requirements, you can take one of the foundation pathways at our partners ONCAMPUS Sunderland. Find out more information and whether your course is eligible on our ONCAMPUS page.
If your qualification is not listed above, please contact the Student Administration team at firstname.lastname@example.org for further advice.
This course is designed to support career acceleration for suitably academically qualified applicants. All levels of practical work/work experience will be considered including applications from candidates with pre-graduation or limited/no work experience post degree who can display that they will benefit from a course of this type.
We require a relevant degree or equivalent professional qualifications.
If English isn't your first language, please see our English language requirements.
2024/25 fees are:
International students are eligible for a £900 discount subject to availability.
*European Union (EU), EEA (European Economic Area), and Swiss nationals who don't qualify for the EU Settlement Scheme are classed as international, however, for 24/25 admission, you'll receive a European student fee scholarship and will pay the home tuition fee rate for the duration of your studies. The discounted fee will be reflected in your offer letter. Learn more in our Help and Advice article.
Take a look at the scholarships and bursaries that may be available to you.
This information was correct at the time of publication.
An MBA is a challenging qualification which requires significant dedication. Employers recognise its worth and the value that an MBA-qualified business leader can bring to their organisation.
Our graduates have gone on to careers in a variety of organisations around the world and many alumni are entrepreneurs who've established their own businesses. Students have secured placements with companies including Nissan, Caterpillar, Fujitsu, Network Rail, and White Lodging Services, as well as small entrepreneurial firms in the public, private, and not-for-profit sectors.
We invite business leaders into the University to share their experiences with students. Past speakers include Divine Chocolate’s Head of Sales and Marketing and Sunderland Football Club’s CEO.
Learning from business professionals can be very useful if you’re not sure what career to pursue when you graduate. If you already have a plan for your career, these events are an excellent way to start building a network of business contacts.