Case Study

Alexander Moore


Alexander Moore’s career in the media industry has ended up being child’s play, thanks to all the knowledge he picked up during his time studying Film and Media Studies at the University of Sunderland. Now working as a Development Producer for Children’s BBC, Alexander’s role involves developing and pitching ideas for new television programmes, games and websites, as well as pulling the team together to make it if it’s commissioned.

My time at the University of Sunderland has undoubtedly given me a wide range of experience which I’ve been able to use in my career and a very good base for some high-end jobs in the industry. Hopefully I can continue to build on such a solid foundation.

I was really impressed with the course from the start as we were actively encouraged to develop our own creativity, which helped me to break away from my comfort zone and gain the confidence to explore new ideas.

While at University, we had to work up new ideas based on a fairly tight brief, and then pitch our proposals to a panel of relevant industry figures. Simulating that high-pressure environment was an amazing experience and the feedback we would get was really useful. The tutors were genuinely inspiring and I learned so much from bouncing ideas off them.

I have pitched game concepts to major studios in Los Angeles for brands like Pirates of the Caribbean and Lost, and although at the time I felt a bit out of my depth, my experience at Sunderland gave me the confidence to remain calm and present the ideas clearly."

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