Jump to accessibility statement Skip to content

Case Study

Madina Mammadova


BA (Hons) Fashion Design and Promotion

After studying to be an architect, Madina Mammadova realised that her true passion was fashion design. After researching different universities, she decided to study on our BA (Hons) Fashion Design and Promotion course. Now that her designs have been chosen for production by Neuthreads, she explains why she's glad she chose to study with us.

I was previously studying architecture at a different university, which initially seemed appealing, but as I delved deeper into the course, I realised that my true passion lies in a more creative and expressive field such as fashion design. I researched the Fashion Design and Promotion programme at the University of Sunderland and was pleased with the content and student feedback. The course offered opportunities for creative expression and innovation that may not have been as prominent in the study of architecture. Working with textiles, colours, patterns, and garment construction allows for a different form of creativity and self-expression that resonates with my interests and aspirations. The University also has strong connections with industry partners, providing students with opportunities for internships, work, and placements, therefore it was in my great interest to study at a recognised university.

My favourite part of the course was the opportunity for creative expression and experimentation. Designing garments, creating fashion illustrations, and exploring different materials and techniques allowed me to unleash my creativity and bring ideas to life. Another favourite aspect was the collaborative nature of the course. Fashion Design and Promotion involves teamwork and collaboration with fellow students, instructors, and industry professionals. Collaborative projects, workshops, and critiques provided valuable learning opportunities, sharing ideas, and gaining feedback from peers and mentors, as well as visiting top fashion destinations such as Milan, Italy.

The supportive and approachable faculty members and academics play a pivotal role in fostering an enriching and empowering academic environment where students can thrive, grow, and achieve their full potential. Their dedication, expertise, and mentorship contribute significantly to students' academic success, personal development, and future career aspirations. As students, we appreciate the University's dedication to providing quality education, fostering a vibrant learning environment, and offering a wide range of programs across various disciplines. The University is a diverse and inclusive campus community, where students can meet people from different backgrounds and cultures, participate in extracurricular activities, and engage in personal and professional development opportunities.

I would suggest that any student thinking of coming to the University of Sunderland takes the time to thoroughly research the programme they are interested in, looking into the curriculum, faculty expertise, industry partnerships, and any specialised facilities or resources available for your field of study. Whenever possible, visit the university campus to get a feel for the environment, facilities, and student life. Attend open days and events to interact with current students and faculty staff. Consider the location of the University of Sunderland and how it aligns with your preferences and lifestyle. Familiarise yourself with the student support services offered by the University, including academic advising, career counselling, health and wellness resources, and extracurricular activities. These services can play a crucial role in your academic success and personal development. Don't hesitate to reach out to university admissions officers, academic advisors, and faculty members if you have any questions or concerns about the application process, programme requirements, or university life. Seeking guidance and support early on can help alleviate uncertainties and make your transition to university smoother.

In the future I would like to work for renowned fashion houses and brands, gaining experience and exposure in the industry. Working for established fashion houses offers opportunities to collaborate with talented professionals, access state-of-the-art resources, and showcase designs on a global scale. Furthermore, I would like to launch my fashion label or brand, creating collections that reflect my unique style, vision, and values.

As a Fashion Design and Promotion student, I would highly recommend studying at the University of Sunderland.

Published 29 April 2024

More case studies