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Senior Lecturer Alan Charlesworth’s latest book 'Social Media Marketing – Marketing Panacea or the Emperor’s New Digital Clothes?' has made it through a rigorous selection process to be included on the Harvard Business Publishing Education website.
One of the most significant developments the internet has brought to marketing is to give impetus to marketers' objectives, shifting from helping the seller to sell to helping the buyer to buy.
When the Cambridge Analytica/Facebook story broke earlier in the year, those of us that have been around digital marketing for a while gave a little shrug and smiled knowingly… for we knew this stuff had been going on for years.
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