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A quick search on the internet will unearth any amount of articles suggesting 10-ways-to-earn-a-zillion-dollars-an-hour-by-blogging.
At 2.30 on Sunday afternoon I ordered a book on Amazon. It arrived at my house at 9.30 the next morning. The book cost £3.99 - which included free delivery. As a customer: tremendous. As a sustainable business model: impossible.
Having more disposable income than ever, better health than their parents, and time on their hands, the over 50s should be the darlings of marketers.
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