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Having more disposable income than ever, better health than their parents, and time on their hands, the over 50s should be the darlings of marketers.
I’m not saying Wikipedia should be ignored for academic research, just don’t accept anything written in it as being accurate without checking it out elsewhere.
I advised my students to register their own name as a domain name until around 10 years ago when I assumed – wrongly as it turns out – that internet-savvy students already knew that it was a good idea without me telling them. Fast forward to the present when I mentioned the idea in a class – and the students sat with puzzled looks.
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