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Case Study

Adam King

BA (Hons) Fashion Design and Promotion

Adam graduated from Fashion Product and Promotion with a first class honours degree, and now works as a menswear designer for River Island in London.

I chose to study at the University of Sunderland because I wanted to study near home, so I was happy to learn of Sunderland offering a good fashion-based course at BA level.

I studied Fashion at Newcastle College prior to studying at Sunderland and chose to go to university to further my knowledge, earn my degree, and gain experience to get me into the fast-paced and competitive fashion industry.

I would recommend the University to other students, especially those who know they want a career in fashion, but aren’t positive which route they’d like to take. It’s great to be able to do what you want to do on Fashion Product and Promotion. The course offers the ability to come at fashion from any angle – design, product, manufacturing, promotion, photography, illustration and more.

It's very important that you work hard. Take every opportunity that presents itself. It’s not handed to you on a plate, but if you’re hungry to learn and put the work in, it really does pay off. Since graduating in 2014, I have gone on to work as a menswear designer for a Newcastle-based fashion brand focused on the growing athleisure trend.

I now work as a menswear designer for River Island in London. I work across Outerwear, Denim, and Casual Bottoms departments, designing products and ranges to go into stores across the country.

Studying at the University of Sunderland was an eye-opening experience, with lots of exciting projects, which propelled me into my career as a fashion designer."

Published 12 January 2018

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