Students must apply via one of the following online application forms:-
Course starts: 14 October 2019Apply now
Course starts: 12 October 2020Apply now
MA Marketing draws on the latest marketing research to provide you with a highly practical postgraduate degree. You'll study the latest thinking in strategic marketing management, and also have the option to study topics such as e-marketing, consumer research, and international marketing.
This degree is ideal for marketers who are ready to take the next step in their careers, or professionals in other fields who want to move into marketing.
In addition, this course is offered with an optional 12-month work placement for an additional fee (24-month total course duration).
Teaching methods include lectures, seminars, tutorials, workshops, class discussions and case study exercises. You will have a Peer Learning Support Group (PLSG) where you will be able to work with other students, and support each other.
Your progress will be assessed with written assignments, presentations, portfolios of evidence and time-constrained assignments.
Compared to an undergraduate course, you will find that this Masters course requires a higher level of independent reading and research.
Optional modules (choose two):
12-month work placement (optional)
The exact list of modules available will depend on student demand and resource availability. Some modules have prerequisites. Read more about what this means in our Help and Advice article.
Our typical offer is
in a subject related area.
We also require three passes at GCSE grade C or above, which must include Mathematics and English Language, or an equivalent qualification, for example; a minimum of Level 2 Key Skills in Communication and Application of Number. If you have studied for a new GCSE for which you will be awarded a numerical grade then you will need to achieve a grade 4 or above.
If English is not your first language we will require an International English Language Testing System (IELTS) with an overall score of 6.0 and at least 5.5 or higher in each component: reading, writing, listening and speaking. An alternative approved Secure English Language Test (SELT) can also be considered if the applicant's element scores are equivalent to those required for IELTS.
The annual fee for this course is:
The annual fee for this course with the optional 12-month placement is:
If you are not sure whether you qualify as a UK, EU or international student, find out more in our Help and Advice article.
Take a look at the Your Finances section to find out about the scholarships and bursaries that may be available to you.
This information was correct at the time of publication.
When you graduate from this MA Marketing course, you’ll be ready to step into a senior marketing role in a wide range of industries. As a marketing professional you could work in-house for an organisation, or find a role in a specialist marketing agency.
Our Business graduates have secured roles in organisations such as Facebook, Microsoft, Sage, HSBC, IBM, Enterprise, Nissan, Accenture, Procter & Gamble, Merck & Co, Barclays, Marriott Hotels, Viacom 18, PricewaterCoopers and Adidas.
The average salary of a marketing manager is £37,000, with marketing directors earning an average of around £77,000, according to Marketing Week/Ball and Hoolahan.
Optional 12-month placement
The optional MA Marketing placement route is a 12-month taught course followed by a 12-month work placement, facilitated by the University.
Following the two semesters of teaching, you will have the opportunity to undertake a placement to utilise and demonstrate your skills and knowledge within a work environment.
The University will support you in securing a paid placement or work experience. Our dedicated faculty placements team is well-connected with regional and national employers and each year places candidates in roles including marketing, human resources, finance, operations and supply-chain positions.
Securing a paid work placement is a competitive process and we will help you with the selection process from application to interview.
Our students have secured placements with companies including: Nissan, Caterpillar, Fujitsu, Network Rail and White Lodging Services, as well as small entrepreneurial firms in the public, private and not-for-profit sectors.
We invite business leaders into the University to share their experiences with students. Past speakers include Divine Chocolate’s Head of Sales and Marketing and Sunderland Football Club’s CEO.
Learning from business professionals can be very useful if you’re not sure what career to pursue when you graduate. If you already have a plan for your career, these events are an excellent way to start building a network of business contacts.
Sign up to receive emails about your subject area.
Using Your Personal Information
The University of Sunderland is collecting this data in order for you to receive information on your chosen subject(s). Your information will be stored securely in our Customer Relationship Management system which is provided by a 3rd party and used only for the administration and provision of this information. Should you choose to opt in to further communications we will also use your information to facilitate other useful marketing information based on your preferences. Further information on how your data is stored and used can be found in our Privacy notice - marketing.