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Boost your career with a CIM-accredited postgraduate qualification. Use your new knowledge and skills to make a positive difference to your organisation. Qualify for more senior marketing positions.
MA Marketing draws on the latest marketing research to provide you with a highly practical postgraduate degree. You'll study the latest thinking in strategic marketing management and also have the option to study topics such as e-marketing, consumer research, social media, analytics, and digital research.
This degree is ideal for marketers who are ready to take the next step in their careers, or professionals in other fields who want to move into marketing.
The Chartered Institute of Marketing (CIM) is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards, and improve the skills of marketing practitioners. The University has joined forces with CIM to give students the opportunity to gain professional qualifications through the CIM Accredited Degree partnership. CIM qualifications are highly sought-after by employers and their content is reflected in our own degrees which ensures we're equipping students with the best opportunities for a successful marketing career.
This course is also offered with an optional 12-month work placement for an additional fee (24-month total course duration). See MA Marketing (Professional Practice).
Teaching methods include lectures, seminars, tutorials, workshops, class discussions, and case study exercises. You'll have a Peer Learning Support Group (PLSG) where you'll be able to work with other students and support each other.
Your progress will be assessed with written assignments, presentations, portfolios of evidence, and time-constrained assignments.
Compared to an undergraduate course, you'll find that this master's degree requires a higher level of independent reading and research.
Our typical offer is:
| Qualification | Minimum grade |
|---|---|
| a Canadian bachelor's degree | GPA 2.40 |
| a USA bachelor's degree | GPA 2.5 |
If you already hold a postgraduate qualification, please see our Applying for additional postgraduate degrees Help and Advice article.
If you don't meet our standard entry requirements, you can take one of the foundation pathways at our partners ONCAMPUS Sunderland. Find out more information and whether your course is eligible on our ONCAMPUS page.
If your qualification is not listed above, please contact the Student Administration team at studentadmin@sunderland.ac.uk for further advice.
To apply for this course, you'll need a 2:2 honours degree, or equivalent.
If English isn't your first language, please see our English language requirements.
Fees are:
*European Union (EU), EEA (European Economic Area), and Swiss nationals who don't qualify for the EU Settlement Scheme are classed as international, however, for 24/25 admission, you'll receive a European student fee scholarship and will pay the home tuition fee rate for the duration of your studies. The discounted fee will be reflected in your offer letter. Learn more in our Help and Advice article.
Take a look at the scholarships and bursaries that may be available to you.
This information was correct at the time of publication.
When you graduate from this MA Marketing course, you’ll be ready to step into a senior marketing role in a wide range of industries. As a marketing professional, you could work in-house for an organisation or find a role in a specialist marketing agency.
Business graduates have secured roles in organisations such as Facebook, Microsoft, Sage, HSBC, IBM, Enterprise, Nissan, Accenture, Procter & Gamble, Merck & Co, Barclays, Marriott Hotels, Viacom 18, PricewaterCoopers, and Adidas.
The optional MA Marketing placement route is a 12-month taught course followed by a 12-month work placement, facilitated by the University.
Following the two semesters of teaching, you'll have the opportunity to undertake a placement to utilise and demonstrate your skills and knowledge in a work environment. The University will support you in securing a paid placement or work experience. Our dedicated faculty placements team is well-connected with regional and national employers and, each year, places candidates in roles including marketing, human resources, finance, operations, and supply-chain positions. Securing a paid work placement is a competitive process and we'll help you with the selection process from application to interview.
Our students have secured placements with companies including Nissan, Caterpillar, Fujitsu, Network Rail, and White Lodging Services, as well as small entrepreneurial firms in the public, private, and not-for-profit sectors.
Our guest speaker programme enables you to learn from business professionals, which can be very useful if you’re not sure what career to pursue when you graduate. If you already have a plan for your career, these events are an excellent way to start building a network of business contacts. Past guest speakers include Divine Chocolate’s Head of Sales and Marketing and Sunderland Football Club’s CEO.
In addition, you'll have the opportunity to compete against students at other universities at the annual Greggs Marketing challenge competition and get practical marketing experience working with live client briefs at Sunderland Marketing Hub, a facility that brings students, businesses, and marketing academics at the University together to work on real marketing projects.
My advice to prospective students would be to go for it, it is a decision that will change your life
The topics taught were exactly what I needed to move up my career ladder.
The University has a friendly and family vibe and I felt like it was a home from home.
The University has the close-knit, practical learning environment that I thrive in.
