Marketing MA

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Course starts: 15 October 2018Apply now

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Boost your career with a CIM-affiliated postgraduate qualification. Use your new knowledge and skills to make a positive difference to your organisation. Qualify for more senior marketing positions.

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MA Marketing draws on the latest marketing research to provide you with a highly practical postgraduate degree. You'll study the latest thinking in strategic marketing management, and also have the option to study topics such as e-marketing, consumer research, and international marketing.

This degree is ideal for marketers who are ready to take the next step in their careers, or professionals in other fields who want to move into marketing.

Why us?

  • Affiliated to the Chartered Institute of Marketing (CIM)
  • 'World leading' research in Business, according to the Latest Research Excellence Framework
  • Engages with real-world practice for example, with industry competitions, real life case studies, company visits and the guest speakers programme

Course structure

Teaching methods include lectures, seminars, tutorials, workshops, class discussions and case study exercises. You will have a Peer Learning Support Group (PLSG) where you will be able to work with other students, and support each other.

Your progress will be assessed with written assignments, presentations, portfolios of evidence and time-constrained assignments.

Compared to an undergraduate course, you will find that this Masters course requires a higher level of independent reading and research.

Modules on this course include:

Core modules

  • Strategic Marketing Management 1: Context (30 credits)
  • Strategic Marketing Management 2: Application (30 credits)
  • Developing Skills for Business Leadership linked in with PALS (15 credits)
  • Option One, e.g. Consumer Research (15 credits)
  • Option Two, e.g. E-Marketing (15 credits)
  • Option Three, e.g. International Marketing (15 credits)
  • Applied Research Methods for Business Management (15 credits)
  • Masters Dissertation (45 credits)

Additional options may include

  • International Marketing
  • E-Marketing
  • Consumer Research
  • Marketing Intelligence
  • Global Integrated Marketing Communications
  • Innovation and Growth

The exact list of modules available will depend on student demand and resource availability. Some modules have prerequisites. Read more about what this means in our Help and Advice article.

The Reg Vardy Centre,
Sir Tom Cowie Campus,


  • You can access free Wi-Fi throughout the University campus, so you can work from anywhere. If you don't want to carry a laptop around, just use one of the University’s PCs or Apple Macs. We have hundreds of computers for you to use in the Murray Library, St Peter's Library, and the David Goldman Informatics Centre. If you ever have any technical problems, just ask the friendly helpdesk team.

    IT provision
  • The St Peter’s Library contains over 31,000 books related to business, economics, management, human resources, marketing, strategy and tourism, with many more titles available through the inter-library loan service. We also subscribe to a comprehensive range of print and electronic journals so you can access the most reliable and up-to-date academic and industry articles.

    Library Services - St Peter's Library


You’ll be based at The Reg Vardy Centre, on the Sir Tom Cowie Campus at St Peter’s. The Reg Vardy Centre is a modern building with views of the river, and just a short walk from both the coast and Sunderland town centre.

Entry requirements

To apply for this course you will need a 2:2 honours degree, or equivalent.

If English is not your first language, please see our English language requirements.


Fees and finance

The annual fee for this course is:

  • £5,600 if you are from the UK or EU
  • £12,000 if you are an international student

If you are not sure whether you qualify as a UK, EU or international student, find out more in our Help and Advice article.

Take a look at the Your Finances section to find out about the scholarships and bursaries that may be available to you.

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This information was correct at the time of publication.

The Sir Tom Cowie Campus at St Peter's by night


When you graduate from this MA Marketing course, you’ll be ready to step into a senior marketing role in a wide range of industries. As a marketing professional you could work in-house for an organisation, or find a role in a specialist marketing agency.

Some of the companies which employ our graduates include: Microsoft, IBM, Nike, Adidas, P&G, Lloyds TSB, Marriott Hotels, and the NHS.

The average salary of a marketing manager is £37,000, with marketing directors earning an average of around £77,000, according to Marketing Week/Ball and Hoolahan.

Guest speakers

We invite business leaders into the University to share their experiences with students. Past speakers include Divine Chocolate’s Head of Sales and Marketing and Sunderland Football Club’s CEO.

Learning from business professionals can be very useful if you’re not sure what career to pursue when you graduate. If you already have a plan for your career, these events are an excellent way to start building a network of business contacts.

Meet our academics