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Case Study

Ehinomen Rose Umane

MA Marketing

Working as a Digital Marketing Strategist in Nigeria, Rose was looking for international experience and found that the MA Marketing at the University of Sunderland provided the course content that she was looking for. Since completing her studies, Rose has taken on a role at Meta and is continually utilising the marketing skills she learned on the MA.

Before moving to Sunderland, I was working in my home country as a digital marketing strategist. I had worked for a while and realized that I lacked that international exposure and knowledge. I needed to know more but on a more global scale and with global brands and case studies, which was what the course offered at Sunderland provided.

I had a friend who had studied at the University of Sunderland and suggested I explore studying there as well. I found that coming from Lagos, a city that is at par with mega cities such as New York and London, I was craving some quiet and calmness and Sunderland provided that.

I was given a student accommodation scholarship which I found very useful and helpful. I was a self-funded international student, who needed any form of financial relief to ease the burden of studying outside of my home country.

The course outline for MA Marketing was very interesting and the inclusion of digital marketing and branding were vital areas of knowledge that I needed to grow my career. Throughout the course, I found that all the modules were very impactful. I specifically enjoyed learning about digital marketing, and I had fun focusing my dissertation on the same subject.

After finishing my degree, I secured a job at Meta (Formerly called Facebook and parent company to Instagram, WhatsApp, Facebook, and Oculus to mention a few). This was my career dream and I had discussed this with my course advisor about my desire to transition into media technology and to work with any of the top 5 technology companies in the world.

Studying at the University of Sunderland gave me the confidence I needed and made me realize I can work or have a career anywhere in the world. Presenting in class all the time fine-tuned my speaking skills and this became very useful during my interview at Meta. To sum up, my experience was amazing. I had the best lecturers who were extremely supportive. Each class felt like a one-on-one session. I felt like I was being listened to when I spoke, and the topics taught were exactly what I needed to move up my career ladder."

Published 27 October 2022

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